Avoid the stress of overpaying for a stock or missing an opportunity by using the right tools and insights to evaluate Ulta Beauty, Inc. before investing.

In this article, we go over a few key elements for understanding Ulta Beauty, Inc.’s stock price such as:

• Ulta Beauty, Inc.’s current stock price and volume
• Why Ulta Beauty, Inc.’s stock price changed recently
• Upgrades and downgrades for ULTA from analysts
• ULTA’s stock price momentum as measured by its relative strength

About Ulta Beauty, Inc. (ULTA)

Before we jump into Ulta Beauty, Inc.’s stock price, history, target price and what caused it to recently dip, let’s take a look at some background.

Ulta Beauty, Inc. operates as a specialty beauty retailer in the United States, Mexico, and Kuwait. The company offers branded and private label beauty products, including cosmetics, fragrance, haircare, skincare, bath and body products, professional hair products, and salon styling tools through its Ulta Beauty stores, shop-in-shops, Ulta.com website, and its mobile applications. It also provides wellness products. The company was formerly known as ULTA Salon, Cosmetics & Fragrance, Inc. and changed its name to Ulta Beauty, Inc. in January 2017. Ulta Beauty, Inc. was incorporated in 1990 and is based in Bolingbrook, Illinois.

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Ulta Beauty, Inc.’s Stock Price as of Market Close

As of July 31, 2026, 4:00 PM, CST, Ulta Beauty, Inc.’s stock price was $512.830.

Ulta Beauty, Inc. is down 0.75% from its previous closing price of $516.730.

During the last market session, Ulta Beauty, Inc.’s stock traded between $506.210 and $516.370. Currently, there are approximately 43.78 million shares outstanding for Ulta Beauty, Inc..

Ulta Beauty, Inc.’s price-earnings (P/E) ratio is currently at 19.2, which is low compared to the Specialty Retail industry median of 19.2. The price-earnings ratio gauges market expectation of future performance by relating a stock’s current share price to its earnings per share.

Ulta Beauty, Inc. Stock Price History

Ulta Beauty, Inc.’s (ULTA) price is currently up 13.71% so far this month.

During the month of July, Ulta Beauty, Inc.’s stock price has reached a high of $517.270 and a low of $445.000.

Over the last year, Ulta Beauty, Inc. has hit prices as high as $714.970 and as low as $443.600. Year to date, Ulta Beauty, Inc.’s stock is down 15.24%.

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What Caused Ulta Beauty, Inc. Stock’s Price to Dip?

Stock prices are primarily based on seller supply and buyer demand. But have you ever wondered about what other factors affect a stock's price?

When an analyst changes their opinion of a stock by upgrading or downgrading their rating, it often leads to a sudden stock price adjustment. As of July 31, 2026, there was 1 analyst who downgraded Ulta Beauty, Inc.’s stock and 0 analysts who upgraded over the last month.

Additionally, you'll want to evaluate Ulta Beauty, Inc.’s financial health and valuation. Investors can use AAII's Value Grade, which combines six key valuation metrics like P/E and P/S ratios for a comprehensive analysis to conduct analysis on Ulta Beauty, Inc.’s valuation and financial health. This approach mitigates the limitations of single-metric evaluations.

Ulta Beauty, Inc.’s current valuation based on AAII’s Value Grade is a C, which means it is considered to be Average.

Learn how to evaluate stocks with AAII Grades and Scores with A+ Investor today.

Lastly, news and media coverage as well as recent press reports about the company or its industry may cause stock prices to fluctuate. You can check out the most recent news articles about Ulta Beauty, Inc. (ULTA) by visiting AAII Stock Evaluator.

Relative Price Strength of Ulta Beauty, Inc.

Relative price strength measures a stock's performance against the market, helping investors identify stocks that are outperforming benchmarks.

For AAII’s Momentum Grade, a weighted relative price strength is calculated. Follow this link to learn more about the Momentum Grade.

As of July 31, 2026, Ulta Beauty, Inc. has a weighted four-quarter relative price strength of -3.53%, which translates to a Momentum Score of 41 and is considered to be Average.

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Ulta Beauty, Inc. Stock Price: Bottom Line

As of July 31, 2026, Ulta Beauty, Inc.’s stock price is $512.830, which is down 0.75% from its previous closing price.

AAII advises against making stock decisions based solely on price or past returns. Instead, consider a variety of metrics, fundamentals, and analytics to evaluate a stock like Ulta Beauty, Inc. stock prices are influenced by market supply and demand and offer just a snapshot of a company's overall health.

Subscribing to AAII's A+ Investor provides access to comprehensive analytics and insights for confident investing.