Why Criteo S.A.’s (CRTO) Stock Is Up 5.20%

By Cynthia McLaughlin
May 13, 2026
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Avoid the stress of overpaying for a stock or missing an opportunity by using the right tools and insights to evaluate Criteo S.A. before investing.

In this article, we go over a few key elements for understanding Criteo S.A.’s stock price such as:

  • Criteo S.A.’s current stock price and volume
  • Why Criteo S.A.’s stock price changed recently
  • Upgrades and downgrades for CRTO from analysts
  • CRTO’s stock price momentum as measured by its relative strength

About Criteo S.A. (CRTO)

Before we jump into Criteo S.A.’s stock price, history, target price and what caused it to recently dip, let’s take a look at some background.

Criteo S.A., a technology company, provides platform to connects the commerce ecosystem for brands, agencies, retailers, and media owners to drive measurable business outcomes in North and South America, Europe, the Middle East, Africa, and the Asia-Pacific. It operates in two segments, Retail Media and Performance Media. The Retail Media segment connects brands to shoppers at the digital point of sale through personalized ads that appear on retailer websites and across the open internet. The Performance Media segment encompasses commerce activation, monetization, and services that enable advertisers to reach and convert consumers across channels. It also offers Commerce Max, a suite of retail media demand-side tools that allow brands, agencies, and retailers to plan and buy media across retailer and open internet inventory with closed-loop, product-level measurement, and return-on-ad-spend optimization; Commerce Growth, a solution for continuous customer acquisition and retention for performance marketers and agencies; and GO, an AI-driven solution that automates campaign creation and optimization. In addition, the company provides Commerce Yield, which offers monetization solutions that help retailers and marketplaces maximize the value of their digital assets through inventory and data management, packaging, and in-depth insights; Commerce Grid, a commerce-focused supply side platform for media owner data and inventory monetization; and Criteo Shopper Graph, which derives clients' proprietary commerce data, such as transaction activity on their digital properties. It serves retail, travel and marketplaces, and other commerce companies. Criteo S.A. was incorporated in 2005 and is headquartered in Paris, France.

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Criteo S.A.’s Stock Price as of Market Close

As of May 13, 2026, 9:46 AM, CST, Criteo S.A.’s stock price was $16.180.

Criteo S.A. is down 0.12% from its previous closing price of $16.200.

During the last market session, Criteo S.A.’s stock traded between $16.050 and $16.380. Currently, there are approximately 50.35 million shares outstanding for Criteo S.A..

Criteo S.A.’s price-earnings (P/E) ratio is currently at 7.5, which is low compared to the Media industry median of 15.3. The price-earnings ratio gauges market expectation of future performance by relating a stock’s current share price to its earnings per share.

Criteo S.A. Stock Price History

Criteo S.A.’s (CRTO) price is currently down 14.57% so far this month.

During the month of May, Criteo S.A.’s stock price has reached a high of $20.380 and a low of $15.575.

Over the last year, Criteo S.A. has hit prices as high as $30.640 and as low as $15.575. Year to date, Criteo S.A.’s stock is down 21.49%.

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What Caused Criteo S.A. Stock’s Price to Dip?

Stock prices are primarily based on seller supply and buyer demand. But have you ever wondered about what other factors affect a stock's price?

When an analyst changes their opinion of a stock by upgrading or downgrading their rating, it often leads to a sudden stock price adjustment. As of May 12, 2026, there were 0 analysts who downgraded Criteo S.A.’s stock and 1 analyst who upgraded over the last month.

Additionally, you'll want to evaluate Criteo S.A.’s financial health and valuation. Investors can use AAII's Value Grade, which combines six key valuation metrics like P/E and P/S ratios for a comprehensive analysis to conduct analysis on Criteo S.A.’s valuation and financial health. This approach mitigates the limitations of single-metric evaluations.

Criteo S.A.’s current valuation based on AAII’s Value Grade is a A, which means it is considered to be Deep Value.

Learn how to evaluate stocks with AAII Grades and Scores with A+ Investor today.

Lastly, news and media coverage as well as recent press reports about the company or its industry may cause stock prices to fluctuate. You can check out the most recent news articles about Criteo S.A. (CRTO) by visiting AAII Stock Evaluator.

Relative Price Strength of Criteo S.A.

Relative price strength measures a stock's performance against the market, helping investors identify stocks that are outperforming benchmarks.

For AAII’s Momentum Grade, a weighted relative price strength is calculated. Follow this link to learn more about the Momentum Grade.

As of May 12, 2026, Criteo S.A. has a weighted four-quarter relative price strength of -18.50%, which translates to a Momentum Score of 13 and is considered to be Very Weak.

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Criteo S.A. Stock Price: Bottom Line

As of May 13, 2026, Criteo S.A.’s stock price is $16.180, which is down 0.12% from its previous closing price.

AAII advises against making stock decisions based solely on price or past returns. Instead, consider a variety of metrics, fundamentals, and analytics to evaluate a stock like Criteo S.A. stock prices are influenced by market supply and demand and offer just a snapshot of a company's overall health.

Subscribing to AAII's A+ Investor provides access to comprehensive analytics and insights for confident investing.

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