Why Williams-Sonoma, Inc.’s (WSM) Stock Is Up 5.21%

By Cynthia McLaughlin
July 31, 2026
Featured Tickers:
WSM

Avoid the stress of overpaying for a stock or missing an opportunity by using the right tools and insights to evaluate Williams-Sonoma, Inc. before investing.

In this article, we go over a few key elements for understanding Williams-Sonoma, Inc.’s stock price such as:

  • Williams-Sonoma, Inc.’s current stock price and volume
  • Why Williams-Sonoma, Inc.’s stock price changed recently
  • Upgrades and downgrades for WSM from analysts
  • WSM’s stock price momentum as measured by its relative strength

About Williams-Sonoma, Inc. (WSM)

Before we jump into Williams-Sonoma, Inc.’s stock price, history, target price and what caused it to recently dip, let’s take a look at some background.

Williams-Sonoma, Inc. operates as an omni-channel specialty retailer of various products for home the United States and internationally. The company provides cooking, dining, and entertaining products, such as cookware, tools, electrics, cutlery, tabletop and bar, outdoor, furniture, and a library of cookbooks. It offers home furnishings, home decor products and accessories, bedding, lighting, rugs, table essentials, kids accessories, made-to-order lighting, hardware, personalized products, custom gifts, and vintage-inspired heirloom products. It offers its products under the Williams Sonoma, Pottery Barn, Pottery Barn Kids, Pottery Barn Teen, West Elm, Williams Sonoma Home, Rejuvenation, Mark and Graham, and GreenRow brand names. The company markets its products through e-commerce websites, direct-mail catalogs, and retail stores. Williams-Sonoma, Inc. was founded in 1956 and is headquartered in San Francisco, California.

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Williams-Sonoma, Inc.’s Stock Price as of Market Close

As of July 31, 2026, 4:01 PM, CST, Williams-Sonoma, Inc.’s stock price was $228.660.

Williams-Sonoma, Inc. is down 2% from its previous closing price of $233.320.

During the last market session, Williams-Sonoma, Inc.’s stock traded between $228.520 and $235.030. Currently, there are approximately 118.39 million shares outstanding for Williams-Sonoma, Inc..

Williams-Sonoma, Inc.’s price-earnings (P/E) ratio is currently at 25.6, which is high compared to the Specialty Retail industry median of 19.2. The price-earnings ratio gauges market expectation of future performance by relating a stock’s current share price to its earnings per share.

Williams-Sonoma, Inc. Stock Price History

Williams-Sonoma, Inc.’s (WSM) price is currently down 1.9% so far this month.

During the month of July, Williams-Sonoma, Inc.’s stock price has reached a high of $241.940 and a low of $214.185.

Over the last year, Williams-Sonoma, Inc. has hit prices as high as $244.650 and as low as $165.510. Year to date, Williams-Sonoma, Inc.’s stock is up 28.04%.

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What Caused Williams-Sonoma, Inc. Stock’s Price to Dip?

Stock prices are primarily based on seller supply and buyer demand. But have you ever wondered about what other factors affect a stock's price?

When an analyst changes their opinion of a stock by upgrading or downgrading their rating, it often leads to a sudden stock price adjustment. As of July 31, 2026, there was 1 analyst who downgraded Williams-Sonoma, Inc.’s stock and 0 analysts who upgraded over the last month.

Additionally, you'll want to evaluate Williams-Sonoma, Inc.’s financial health and valuation. Investors can use AAII's Value Grade, which combines six key valuation metrics like P/E and P/S ratios for a comprehensive analysis to conduct analysis on Williams-Sonoma, Inc.’s valuation and financial health. This approach mitigates the limitations of single-metric evaluations.

Williams-Sonoma, Inc.’s current valuation based on AAII’s Value Grade is a D, which means it is considered to be Expensive.

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Lastly, news and media coverage as well as recent press reports about the company or its industry may cause stock prices to fluctuate. You can check out the most recent news articles about Williams-Sonoma, Inc. (WSM) by visiting AAII Stock Evaluator.

Relative Price Strength of Williams-Sonoma, Inc.

Relative price strength measures a stock's performance against the market, helping investors identify stocks that are outperforming benchmarks.

For AAII’s Momentum Grade, a weighted relative price strength is calculated. Follow this link to learn more about the Momentum Grade.

As of July 31, 2026, Williams-Sonoma, Inc. has a weighted four-quarter relative price strength of 5.94%, which translates to a Momentum Score of 73 and is considered to be Strong.

Want to learn more about how Williams-Sonoma, Inc. is graded based on AAII’s composite scores for value, growth, quality and earnings estimate revisions? Subscribe to A+ Investor today.

Williams-Sonoma, Inc. Stock Price: Bottom Line

As of July 31, 2026, Williams-Sonoma, Inc.’s stock price is $228.660, which is down 2% from its previous closing price.

AAII advises against making stock decisions based solely on price or past returns. Instead, consider a variety of metrics, fundamentals, and analytics to evaluate a stock like Williams-Sonoma, Inc. stock prices are influenced by market supply and demand and offer just a snapshot of a company's overall health.

Subscribing to AAII's A+ Investor provides access to comprehensive analytics and insights for confident investing.

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