Avoid the stress of overpaying for a stock or missing an opportunity by using the right tools and insights to evaluate The Boston Beer Company, Inc. before investing.

In this article, we go over a few key elements for understanding The Boston Beer Company, Inc.’s stock price such as:

• The Boston Beer Company, Inc.’s current stock price and volume
• Why The Boston Beer Company, Inc.’s stock price changed recently
• Upgrades and downgrades for SAM from analysts
• SAM’s stock price momentum as measured by its relative strength

About The Boston Beer Company, Inc. (SAM)

Before we jump into The Boston Beer Company, Inc.’s stock price, history, target price and what caused it to recently dip, let’s take a look at some background.

The Boston Beer Company, Inc. produces and sells alcohol beverages primarily in the United States. Its flagship beer is Samuel Adams Boston Lager. The company offers various beers, hard ciders, spirits based ready to drink beverages, distilled spirits, flavored malt beverages, and hard seltzers under the Samuel Adams, Twisted Tea, Truly, Angry Orchard, Dogfish Head, and Sun Cruiser brand names. It markets and sells its products to a network wholesaler in the United States, as well as wholesalers, importers, or other agencies that in turn sell to retailers, such as grocery stores, club stores, convenience stores, liquor stores, bars, restaurants, stadiums, and other traditional and e-commerce retail outlets. It sells its products in Canada, Mexico, and internationally. The Boston Beer Company, Inc. was founded in 1984 and is based in Boston, Massachusetts.

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The Boston Beer Company, Inc.’s Stock Price as of Market Close

As of July 31, 2026, 4:00 PM, CST, The Boston Beer Company, Inc.’s stock price was $183.200.

The Boston Beer Company, Inc. is down 1.14% from its previous closing price of $185.310.

During the last market session, The Boston Beer Company, Inc.’s stock traded between $180.020 and $184.170. Currently, there are approximately 10.36 million shares outstanding for The Boston Beer Company, Inc..

The Boston Beer Company, Inc.’s trailing earnings per share are negative, so the stock does not have a meaningful P/E ratio. We suggest investors evaluate other financial metrics to understand its overall valuation.

The Boston Beer Company, Inc. Stock Price History

The Boston Beer Company, Inc.’s (SAM) price is currently up 3.49% so far this month.

During the month of July, The Boston Beer Company, Inc.’s stock price has reached a high of $190.530 and a low of $165.100.

Over the last year, The Boston Beer Company, Inc. has hit prices as high as $264.460 and as low as $158.680. Year to date, The Boston Beer Company, Inc.’s stock is down 6.11%.

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What Caused The Boston Beer Company, Inc. Stock’s Price to Dip?

Stock prices are primarily based on seller supply and buyer demand. But have you ever wondered about what other factors affect a stock's price?

When an analyst changes their opinion of a stock by upgrading or downgrading their rating, it often leads to a sudden stock price adjustment. As of July 31, 2026, there was 1 analyst who downgraded The Boston Beer Company, Inc.’s stock and 0 analysts who upgraded over the last month.

Additionally, you'll want to evaluate The Boston Beer Company, Inc.’s financial health and valuation. Investors can use AAII's Value Grade, which combines six key valuation metrics like P/E and P/S ratios for a comprehensive analysis to conduct analysis on The Boston Beer Company, Inc.’s valuation and financial health. This approach mitigates the limitations of single-metric evaluations.

The Boston Beer Company, Inc.’s current valuation based on AAII’s Value Grade is a A, which means it is considered to be Deep Value.

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Lastly, news and media coverage as well as recent press reports about the company or its industry may cause stock prices to fluctuate. You can check out the most recent news articles about The Boston Beer Company, Inc. (SAM) by visiting AAII Stock Evaluator.

Relative Price Strength of The Boston Beer Company, Inc.

Relative price strength measures a stock's performance against the market, helping investors identify stocks that are outperforming benchmarks.

For AAII’s Momentum Grade, a weighted relative price strength is calculated. Follow this link to learn more about the Momentum Grade.

As of July 31, 2026, The Boston Beer Company, Inc. has a weighted four-quarter relative price strength of -8.90%, which translates to a Momentum Score of 26 and is considered to be Weak.

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The Boston Beer Company, Inc. Stock Price: Bottom Line

As of July 31, 2026, The Boston Beer Company, Inc.’s stock price is $183.200, which is down 1.14% from its previous closing price.

AAII advises against making stock decisions based solely on price or past returns. Instead, consider a variety of metrics, fundamentals, and analytics to evaluate a stock like The Boston Beer Company, Inc. stock prices are influenced by market supply and demand and offer just a snapshot of a company's overall health.

Subscribing to AAII's A+ Investor provides access to comprehensive analytics and insights for confident investing.