Avoid the stress of overpaying for a stock or missing an opportunity by using the right tools and insights to evaluate Diageo plc before investing.

In this article, we go over a few key elements for understanding Diageo plc’s stock price such as:

• Diageo plc’s current stock price and volume
• Why Diageo plc’s stock price changed recently
• Upgrades and downgrades for DEO from analysts
• DEO’s stock price momentum as measured by its relative strength

About Diageo plc (DEO)

Before we jump into Diageo plc’s stock price, history, target price and what caused it to recently dip, let’s take a look at some background.

Diageo plc, together with its subsidiaries, engages in the production, marketing, and distribution of alcoholic beverages in North America, Europe, the Asia Pacific, Latin America and Caribbean, and Africa. It offers beer, scotch, gin, vodka, rum, liqueur, raki, wine, Irish and Canadian whisky, US and Indian whisky, Chinese whisky, cachaça, tequila, brandy, and Chinese white spirit beverages. The company also provides ready-to-drink and non-alcoholic beverages. Its principal brands include Johnnie Walker, Don Julio, Guinness, Crown Royal, Smirnoff, Baileys, Captain Morgan, Casamigos, Shui Jing Fang, and McDowell's. The company was formerly known as Guinness plc and changed its name to Diageo plc in February 1998. The company was incorporated in 1886 and is headquartered in London, the United Kingdom.

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Diageo plc’s Stock Price as of Market Close

As of July 31, 2026, 4:00 PM, CST, Diageo plc’s stock price was $88.060.

Diageo plc is down 1.12% from its previous closing price of $89.060.

During the last market session, Diageo plc’s stock traded between $87.380 and $88.500. Currently, there are approximately 2,223.00 million shares outstanding for Diageo plc.

Diageo plc’s price-earnings (P/E) ratio is currently at 81.4, which is high compared to the Beverages industry median of 26. The price-earnings ratio gauges market expectation of future performance by relating a stock’s current share price to its earnings per share.

Diageo plc Stock Price History

Diageo plc’s (DEO) price is currently up 9.55% so far this month.

During the month of July, Diageo plc’s stock price has reached a high of $89.670 and a low of $77.790.

Over the last year, Diageo plc has hit prices as high as $116.410 and as low as $72.450. Year to date, Diageo plc’s stock is up 2.07%.

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What Caused Diageo plc Stock’s Price to Dip?

Stock prices are primarily based on seller supply and buyer demand. But have you ever wondered about what other factors affect a stock's price?

When an analyst changes their opinion of a stock by upgrading or downgrading their rating, it often leads to a sudden stock price adjustment. As of July 31, 2026, there were analysts who downgraded Diageo plc’s stock and analysts who upgraded over the last month.

Additionally, you'll want to evaluate Diageo plc’s financial health and valuation. Investors can use AAII's Value Grade, which combines six key valuation metrics like P/E and P/S ratios for a comprehensive analysis to conduct analysis on Diageo plc’s valuation and financial health. This approach mitigates the limitations of single-metric evaluations.

Diageo plc’s current valuation based on AAII’s Value Grade is a F, which means it is considered to be Ultra Expensive.

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Lastly, news and media coverage as well as recent press reports about the company or its industry may cause stock prices to fluctuate. You can check out the most recent news articles about Diageo plc (DEO) by visiting AAII Stock Evaluator.

Relative Price Strength of Diageo plc

Relative price strength measures a stock's performance against the market, helping investors identify stocks that are outperforming benchmarks.

For AAII’s Momentum Grade, a weighted relative price strength is calculated. Follow this link to learn more about the Momentum Grade.

As of July 31, 2026, Diageo plc has a weighted four-quarter relative price strength of -3.54%, which translates to a Momentum Score of 41 and is considered to be Average.

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Diageo plc Stock Price: Bottom Line

As of July 31, 2026, Diageo plc’s stock price is $88.060, which is down 1.12% from its previous closing price.

AAII advises against making stock decisions based solely on price or past returns. Instead, consider a variety of metrics, fundamentals, and analytics to evaluate a stock like Diageo plc stock prices are influenced by market supply and demand and offer just a snapshot of a company's overall health.

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