Why HubSpot, Inc.’s (HUBS) Stock Is Up 5.64%

By Cynthia McLaughlin
May 14, 2026
Featured Tickers:

Avoid the stress of overpaying for a stock or missing an opportunity by using the right tools and insights to evaluate HubSpot, Inc. before investing.

In this article, we go over a few key elements for understanding HubSpot, Inc.’s stock price such as:

  • HubSpot, Inc.’s current stock price and volume
  • Why HubSpot, Inc.’s stock price changed recently
  • Upgrades and downgrades for HUBS from analysts
  • HUBS’s stock price momentum as measured by its relative strength

About HubSpot, Inc. (HUBS)

Before we jump into HubSpot, Inc.’s stock price, history, target price and what caused it to recently rise, let’s take a look at some background.

HubSpot, Inc., together with its subsidiaries, provides a cloud-based customer relationship management (CRM) platform for businesses in the Americas, Europe, and the Asia Pacific. The company’s CRM platform includes Marketing Hub, a toolset for marketing automation and email, social media, SEO, AEO, and reporting and analytics; Sales Hub offers email templates and tracking, conversations and live chat, meeting and call scheduling, lead and website visit alerts, lead scoring, sales automation, pipeline management, quoting, forecasting, and reporting; Service Hub, a service software designed to help businesses manage, respond, and connect with customers; and Content Hub that helps business with website pages, business blogging, video and podcast hosting, smart content, landing pages and forms, SEO recommendations, forms and lead flow, web analytics reporting, calls-to-action, and file manager. It offers Operations Hub, which provides programmable automation, data sync, data curation, and data quality tools; and Commerce Hub, a B2B commerce suite that provides payment links, invoices, quotes, subscription management, and automation and revenue reporting; and breeze, an AI that powers the customer platform that provides AI-powered insights, automation, content generation, and data enrichment, as well as Breeze Assistant, a go-to-market assistant to boost productivity and make work easier; and Breeze Agents, which helps teams automate work end-to-end from strategy to execution. In addition, the company provides professional services to educate and train customers on how to utilize its CRM platform; and customer success; phone and/or email and chat-based support services; and helps customers by providing Customer Success Manager and Partner Development Manager digital channels through educational content academey. It serves mid-market business-to-business companies. The company was incorporated in 2005 and is headquartered in Cambridge, Massachusetts.

Want to learn more about HubSpot, Inc.’s stock? Click the button below to subscribe to A+ Investor and get access to everything you need to know about HubSpot, Inc..

Learn More About A+ Investor

HubSpot, Inc.’s Stock Price as of Market Close

As of May 14, 2026, 9:47 AM, CST, HubSpot, Inc.’s stock price was $180.265.

HubSpot, Inc. is up 0.71% from its previous closing price of $179.000.

During the last market session, HubSpot, Inc.’s stock traded between $177.040 and $182.500. Currently, there are approximately 52.49 million shares outstanding for HubSpot, Inc..

HubSpot, Inc.’s price-earnings (P/E) ratio is currently at 95.2, which is high compared to the Software industry median of 30.6. The price-earnings ratio gauges market expectation of future performance by relating a stock’s current share price to its earnings per share.

HubSpot, Inc. Stock Price History

HubSpot, Inc.’s (HUBS) price is currently down 18.71% so far this month.

During the month of May, HubSpot, Inc.’s stock price has reached a high of $255.000 and a low of $173.250.

Over the last year, HubSpot, Inc. has hit prices as high as $682.565 and as low as $173.250. Year to date, HubSpot, Inc.’s stock is down 55.08%.

Sign Up to Receive a Free Special Report Showing How A+ Grades Can Help You Make Smarter Investment Decisions

What Caused HubSpot, Inc. Stock’s Price to Rise?

Stock prices are primarily based on seller supply and buyer demand. But have you ever wondered about what other factors affect a stock's price?

When an analyst changes their opinion of a stock by upgrading or downgrading their rating, it often leads to a sudden stock price adjustment. As of May 13, 2026, there were 0 analysts who downgraded HubSpot, Inc.’s stock and 1 analyst who upgraded over the last month.

Additionally, you'll want to evaluate HubSpot, Inc.’s financial health and valuation. Investors can use AAII's Value Grade, which combines six key valuation metrics like P/E and P/S ratios for a comprehensive analysis to conduct analysis on HubSpot, Inc.’s valuation and financial health. This approach mitigates the limitations of single-metric evaluations.

HubSpot, Inc.’s current valuation based on AAII’s Value Grade is a F, which means it is considered to be Ultra Expensive.

Learn how to evaluate stocks with AAII Grades and Scores with A+ Investor today.

Lastly, news and media coverage as well as recent press reports about the company or its industry may cause stock prices to fluctuate. You can check out the most recent news articles about HubSpot, Inc. (HUBS) by visiting AAII Stock Evaluator.

Relative Price Strength of HubSpot, Inc.

Relative price strength measures a stock's performance against the market, helping investors identify stocks that are outperforming benchmarks.

For AAII’s Momentum Grade, a weighted relative price strength is calculated. Follow this link to learn more about the Momentum Grade.

As of May 13, 2026, HubSpot, Inc. has a weighted four-quarter relative price strength of -30.80%, which translates to a Momentum Score of 5 and is considered to be Very Weak.

Want to learn more about how HubSpot, Inc. is graded based on AAII’s composite scores for value, growth, quality and earnings estimate revisions? Subscribe to A+ Investor today.

HubSpot, Inc. Stock Price: Bottom Line

As of May 14, 2026, HubSpot, Inc.’s stock price is $180.265, which is up 0.71% from its previous closing price.

AAII advises against making stock decisions based solely on price or past returns. Instead, consider a variety of metrics, fundamentals, and analytics to evaluate a stock like HubSpot, Inc. stock prices are influenced by market supply and demand and offer just a snapshot of a company's overall health.

Subscribing to AAII's A+ Investor provides access to comprehensive analytics and insights for confident investing.

Learn More About A+ Investor

Find New Stock Opportunities With Included With AAII Platinum
Zweig Screen: 11.3% Compared to S&P 500
at only 6.9%

Gain Since Inception. Data as of 12/31/2024.




Try AAII Platinum and get full access to
769.3% Stock Superstars Portfolio Total Return Since Inception
Compare to:
710.3% iShare DOW Jones
U.S. Index ETF (IYY)

SSR Group 3 O'Shaughnessy portfolio has a 411.2% gain since inception performance compared to IYY at only 119.1%% Performance as of 11/29/24.

Get your free copy of our special report analyzing the tech stocks most likely to outperform the market.

Download the FREE Report Here:

BECOME A MEMBER FOR ONLY $2

Get access to powerful investment discovery tools and a wealth of investment education to help you achieve your financial goals.