Based on key financial metrics such as the price-to-sales ratio, shareholder yield and the price-earnings ratio, the following 5 stocks made the list for top value stocks in the Advertising & Marketing industry. Those looking for value stocks to add to their portfolio may want to use this list as a starting point for further investment research.

Latest Advertising & Marketing Stock News

Before choosing which top Advertising & Marketing stock to buy, be sure to conduct proper due diligence: analyze various financial metrics and look at historical data, public statements and news coverage.

The outlook for the advertising subindustry is neutral. There are growth prospects, supported by exposure to emerging market consumers and enhanced digital capabilities on new advertising technologies for data and analytics. However, global economic outlook has been significantly hampered by the global pandemic, precipitating a U.S. (and global) economic recession and some likely pullback of discretionary spending by several marketers. This provides potential for a revenue shortfall in the U.S. and some international markets. With growing share of advertising spending shifting toward the internet and other digital platforms. Despite the decline in traditional ratings, television advertising will likely continue to garner the bulk of the overall spending, thanks in part to marketers looking for mass audiences. In 2020, the S&P Advertising subindustry Index fell 11.5% versus a 15.8% increase for the S&P Composite 1500 Index.

Why Focus on Undervalued Advertising & Marketing Stocks?

Value investors seek to buy stocks at a discount to their intrinsic value. Long-term returns show that such strategies are advantageous. Value stocks, as a group, tend to outperform growth stocks over extended periods of time. Typically, value investors perform financial analysis of numerous metrics, don’t follow the herd and are long-term investors.

AAII’s A+ Investor Value Grade is derived from a stock’s Value Score. The Value Score is the percentile rank of the average of the percentile ranks of the price-to-sales ratio, price-earnings ratio, enterprise-value-to-EBITDA (EV/EBITDA) ratio, shareholder yield, price-to-book-value ratio and price-to-free-cash-flow ratio. The score is variable, meaning it can consider all six ratios or, should any of the six ratios not be valid, the remaining ratios that are valid. To be assigned a Value Score, stocks must have a valid (non-null) ratio and corresponding ranking for at least two of the six valuation ratios.

What Goes Into AAII’s Value Grade?

Stock evaluation requires access to huge amounts of data as well as the knowledge and time to sift through it all, make sense of financial ratios, read income statements and analyze recent stock movement. AAII created A+ Investor, a robust data suite that condenses data research in an actionable and customizable way suitable for investors of all knowledge levels, to help investors with that task.

AAII’s proprietary stock grades come with A+ Investor. These offer intuitive A–F grades for more than just value. It is possible for a stock to appear cheap based on one valuation metric but appear expensive on another. It is also possible for one valuation ratio to be associated with outperforming stocks during certain periods of time but not others. Some stocks may even have null values for certain metrics like the price-earnings ratio or the price-to-book ratio but not others. An example of this would be a company with losses instead of profits or a negative book value because of heavy borrowing. Negative earnings or book value result in non-meaningful ratios that are left blank or null.

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5 Undervalued Advertising & Marketing Stocks

Of course, there are countless value stocks that are worth mentioning, but this is a concise list of the top 5 undervalued stocks in the Advertising & Marketing industry for Monday, April 03, 2023. Let’s take a closer look at their individual scores to see how they measure up against each other and the Advertising & Marketing industry median.

The Value Grade is assigned based on how each stock’s composite valuation compares to all other stocks.

The process for assigning grades starts with each variable for a given stock. The percentile rankings for all valid ratios that a stock has are calculated. So, for instance, a stock could have a price-to-book ranking in the 43rd percentile, a price-earnings ranking in the 67th percentile, a price-to-sales ranking in the 23rd percentile, etc. Then, those rankings are averaged for each stock. (A minimum of two valid variables are required, though all six will be used if available.)

Once the average of the individual variables is calculated, that average is ranked against all stocks. Put another way, each stock’s composite valuation is compared to all other stocks. These ranks are then sorted into quintiles from the cheapest 20% (a grade of A) to the most expensive 20% (a grade of F).

As always, we recommend that you conduct proper due diligence and research before investing in any security. We also suggest that investors utilize numerous grades, not just value, when it comes to deciding whether a company is a good fit for their allocation needs.

Airnet Technology Inc(ADR)’s Value Grade

Value Grade:

Airnet Technology Inc is a China-based investment holding company. The Company primarily operates through two segments. The Cryptocurrency Mining segment is mainly engaged in cryptocurrency mining business, focusing on expanding its computing powers measured by hash rate, which is devoted to supporting blockchains. The Media Network segment is mainly engaged in selling advertising time slots on its network, primarily air travel advertising network. The Company primarily operates its businesses in domestic market.

Stocks with a Value Score from 81 to 100 are considered deep value, those with a score between 61 and 80 are value and so on.

Airnet Technology Inc(ADR) has a Value Score of 65, which is considered to be undervalued.

When you look at Airnet Technology Inc(ADR)’s price-to-sales ratio at 0.63 compared to the industry median at 0.64, this company has a lower price relative to revenue compared to its peers. This could make Airnet Technology Inc(ADR)’s stock more attractive for value investors.

Shareholder yield is the sum of a stock’s dividend yield (paid over previous 12 months minus special dividends) and the percentage of net share buybacks over the previous 12 months. Airnet Technology Inc(ADR)’s shareholder yield is lower than its industry median ratio of (1.36%). Value investors may look for an attractive shareholder yield because it can be a powerful tool for identifying if the company has a good management team.

As one of the most common value metrics, the price-to-book ratio evaluates a company’s current market price relative to its book value. Airnet Technology Inc(ADR)’s price-to-book ratio is lower than its industry median ratio of 1.46. This could make Airnet Technology Inc(ADR) more attractive to investors looking for a new addition to their portfolio.

Digital Media Solutions Inc’s Value Grade

Value Grade:

Digital Media Solutions, Inc. is a digital performance marketing company. The Company provides technology-enabled digital performance advertising solutions connecting consumers and advertisers. The Company operates through three segments: Brand Direct, Marketplace and Other. The Brand Direct segment consists of services delivered against an advertiser’s brand, while the Marketplace segment is made up of services delivered directly against the DMS brand. In the Other segment offers services provided by DMS, which include software as a service (SaaS) and digital media services that are managed on behalf of the customer. It operates as a performance marketing engine for companies across numerous industries, including consumer finance, education, automotive, insurance, home services, brand performance, gig, health and wellness and career. Through its agency business, it provides access and control over the advertising spend of clients, and also offers marketing automation SaaS to clients.

Stocks with a Value Score from 81 to 100 are considered deep value, those with a score between 61 and 80 are value and so on.

Digital Media Solutions Inc has a Value Score of 68, which is considered to be undervalued.

You can read more about Digital Media Solutions Inc’s key financial metrics like shareholder yield, price-to-free-cash-flow and EV/EBITDA ratio, or learn more about its Momentum and Growth Grades, by subscribing to A+ Investor.

Kubient Inc’s Value Grade

Value Grade:

Kubient, Inc. is a technology company. The Company provides Audience Marketplace, a cloud-based software platform for real-time trading of digital, programmatic advertising. Its platform enables advertisers and publishers to transact directly with each other on an open, end-to-end real-time bidding platform for programmatic digital advertising. Its advertising inventory on its platform is available in any channel: desktop, mobile, digital out-of-home, and connected devices; and in any format: video, display, audio, and native. Its fully integrated audience platform provides a fraud-minimized, transparent, independent advertising marketplace that facilitates intelligent decision-making, and automated transaction execution for the programmatic advertising industry. Its platform offers a machine learning-powered fraud prevention solution and an audience management platform which provides omni-channel access into all advertising channels, inventory and advertisement formats.

Stocks with a Value Score from 81 to 100 are considered deep value, those with a score between 61 and 80 are value and so on.

Kubient Inc has a Value Score of 64, which is considered to be undervalued.

Kubient Inc’s price-to-book ratio is higher than its peers. This could make Kubient Inc less attractive for value investors when compared to the industry median at 1.46.

You can read more about Kubient Inc’s key financial metrics like shareholder yield, price-to-free-cash-flow and EV/EBITDA ratio, or learn more about its Momentum and Growth Grades, by subscribing to A+ Investor.

Mobiquity Technologies Inc’s Value Grade

Value Grade:

Mobiquity Technologies, Inc. is a marketing and advertising technology and data intelligence company. The Company operates through its software platforms in the programmatic advertising space. The Company's product solutions are comprised of two software platforms advertising technology operating system (or ATOS) platform and data intelligence platform. ATOS platform blends artificial intelligence (AI) and machine learning (ML) based optimization technology for automatic ad serving that manages digital advertising inventory and campaigns. The data intelligence platform provides precise data and insights on consumers’ real-world behavior and trends for use in marketing and research. The data intelligence platform technology allows for the ingestion and normalization of various data sources, such as location data, transactional data, contextual data, and search data to reach the right target audience with the right message.

Stocks with a Value Score from 81 to 100 are considered deep value, those with a score between 61 and 80 are value and so on.

Mobiquity Technologies Inc has a Value Score of 70, which is considered to be undervalued.

You can read more about Mobiquity Technologies Inc’s key financial metrics like shareholder yield, price-to-free-cash-flow and EV/EBITDA ratio, or learn more about its Momentum and Growth Grades, by subscribing to A+ Investor.

Thryv Holdings Inc’s Value Grade

Value Grade:

Thryv Holdings, Inc. is a provider of print and digital marketing solutions to small-to-medium sized businesses (SMBs) and software as a service (SaaS) end-to-end customer experience tool. The Company operates through four segments: Thryv U.S. Marketing Services, Thryv U.S. SaaS, Thryv International Marketing Services, and Thryv International SaaS. The Thryv U.S. Marketing Services segment offers print marketing solutions through its owned and operated Print Yellow Pages; digital marketing solutions through its proprietary Internet Yellow Pages, and search engine marketing solutions. The Thryv U.S. SaaS segment is comprised of Thryv, Hub By Thryv, Marketing Center, Thryv Add-ons, and ThryvPay. The Thryv International Marketing Services segment provides other digital media solutions, which include online display and social advertising, and online presence and video services. The Thryv International SaaS segment includes Thryv, Hub By Thryv, Thryv Add-ons and Thryv Pay.

Stocks with a Value Score from 81 to 100 are considered deep value, those with a score between 61 and 80 are value and so on.

Thryv Holdings Inc has a Value Score of 65, which is considered to be undervalued.

Thryv Holdings Inc’s price-earnings ratio is 16.5 compared to the industry median at 15.7. This means that it has a higher price relative to its earnings compared to its peers. This makes Thryv Holdings Inc less attractive for value investors.

Thryv Holdings Inc’s price-to-book ratio is lower than its peers. This could make Thryv Holdings Inc more attractive for value investors when compared to the industry median at 1.46.

You can read more about Thryv Holdings Inc’s key financial metrics like shareholder yield, price-to-free-cash-flow and EV/EBITDA ratio, or learn more about its Momentum and Growth Grades, by subscribing to A+ Investor.

Other Advertising & Marketing Stock Grades

Value is just one of the five Stock Grades included in our A+ Investor service. AAII members can see the top-graded stocks—those with grades of A or B for value, growth, momentum, earnings estimate revisions and quality—on the A+ Stock Grades Screener.

Also, if you want full access to all of AAII’s premium services, you can subscribe to one convenient bundled plan called AAII Platinum where you can try out A+ Investor, AAII Dividend Investing, the Stock Superstars Report, Growth Investing and VMQ Stocks. With the other premium services, you can dive deep into additional metrics, portfolios, commentary and information about Advertising & Marketing stocks as well as other industrys.

Choosing Which of the 5 Best Advertising & Marketing Stocks Is Right for You

Choosing which value stocks to invest in will ultimately depend on your individual goals and allocation; however, comparing similar value stocks in the same industry can help you analyze which might be better investments for you in the long run. So, let’s take a look at the Value Grade for all of our stocks.

• Airnet Technology Inc(ADR) stock has a Value Grade of B.
• Digital Media Solutions Inc stock has a Value Grade of B.
• Kubient Inc stock has a Value Grade of B.
• Mobiquity Technologies Inc stock has a Value Grade of B.
• Thryv Holdings Inc stock has a Value Grade of B.

Now that you have a bit more background about each of the 5 undervalued stocks in the Advertising & Marketing industry as well as their overall grades, it’s time for you to conduct additional research to see if these could fit your portfolio needs based on your goals and risk tolerance. AAII can help you figure out both and identify which investments align with what works best for you.

We do so through a program of education that teaches you to invest for yourself and become an effective manager of your own wealth—no more relying on others for your financial independence. You can rely on AAII for timeless articles on financial planning and stock-picking, unbiased research and actionable analysis that makes you a better investor.

A+ Investor adds to that qualitative teaching by giving you a powerful data suite that helps you whittle down investment decisions to find stocks, exchange-traded funds (ETFs) or mutual funds that meet your needs.

Additional Resources About Advertising & Marketing Stocks

Want to learn more about Advertising & Marketing stocks to see if they could be the right investment for you? Check out some additional resources and articles to help you on your financial journey.

• 5 Undervalued Advertising & Marketing Stocks for Monday, April 03
• 3 Undervalued Advertising & Marketing Stocks for Friday, March 31
• Why BOSTON OMAHA Corp’s (BOC) Stock Is Up 5.34%
• 3 Undervalued Advertising & Marketing Stocks for Wednesday, March 29

AAII Disclaimer

We make no representations or warranties that any investor will, or is likely to, achieve profits similar to those shown, because past, hypothetical or simulated performance is not necessarily indicative of future results. Before making an investment decision, you should consider your circumstances and whether the information on our content is applicable to your situation. This information was prepared in good faith and we accept no liability for any errors or omissions. The full disclaimer can be read here.