Why e.l.f. Beauty, Inc.’s (ELF) Stock Is Up 9.09%

By Cynthia McLaughlin
June 22, 2026
Featured Tickers:
ELF

Avoid the stress of overpaying for a stock or missing an opportunity by using the right tools and insights to evaluate e.l.f. Beauty, Inc. before investing.

In this article, we go over a few key elements for understanding e.l.f. Beauty, Inc.’s stock price such as:

  • e.l.f. Beauty, Inc.’s current stock price and volume
  • Why e.l.f. Beauty, Inc.’s stock price changed recently
  • Upgrades and downgrades for ELF from analysts
  • ELF’s stock price momentum as measured by its relative strength

About e.l.f. Beauty, Inc. (ELF)

Before we jump into e.l.f. Beauty, Inc.’s stock price, history, target price and what caused it to recently dip, let’s take a look at some background.

e.l.f. Beauty, Inc., a beauty company, provides cosmetics and skin care products worldwide. The company offers eye, lip, face, and skin care products. It offers products under the e.l.f. Cosmetics, e.l.f. Skin, Well People, Naturium, and Rhode brand names. The company sells its products through national and international retailers and direct-to-consumer through its e-commerce channel. The company was formerly known as J.A. Cosmetics Holdings, Inc. and changed its name to e.l.f. Beauty, Inc. in April 2016. e.l.f. Beauty, Inc. was founded in 2004 and is headquartered in Oakland, California.

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e.l.f. Beauty, Inc.’s Stock Price as of Market Close

As of June 22, 2026, 4:00 PM, CST, e.l.f. Beauty, Inc.’s stock price was $63.180.

e.l.f. Beauty, Inc. is down 1.59% from its previous closing price of $64.200.

During the last market session, e.l.f. Beauty, Inc.’s stock traded between $62.100 and $65.100. Currently, there are approximately 59.06 million shares outstanding for e.l.f. Beauty, Inc..

e.l.f. Beauty, Inc.’s price-earnings (P/E) ratio is currently at 145.9, which is high compared to the Personal Care Products industry median of 17.5. The price-earnings ratio gauges market expectation of future performance by relating a stock’s current share price to its earnings per share.

e.l.f. Beauty, Inc. Stock Price History

e.l.f. Beauty, Inc.’s (ELF) price is currently up 12.82% so far this month.

During the month of June, e.l.f. Beauty, Inc.’s stock price has reached a high of $70.300 and a low of $48.820.

Over the last year, e.l.f. Beauty, Inc. has hit prices as high as $150.990 and as low as $48.820. Year to date, e.l.f. Beauty, Inc.’s stock is down 16.91%.

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What Caused e.l.f. Beauty, Inc. Stock’s Price to Dip?

Stock prices are primarily based on seller supply and buyer demand. But have you ever wondered about what other factors affect a stock's price?

When an analyst changes their opinion of a stock by upgrading or downgrading their rating, it often leads to a sudden stock price adjustment. As of June 18, 2026, there were 0 analysts who downgraded e.l.f. Beauty, Inc.’s stock and 1 analyst who upgraded over the last month.

Additionally, you'll want to evaluate e.l.f. Beauty, Inc.’s financial health and valuation. Investors can use AAII's Value Grade, which combines six key valuation metrics like P/E and P/S ratios for a comprehensive analysis to conduct analysis on e.l.f. Beauty, Inc.’s valuation and financial health. This approach mitigates the limitations of single-metric evaluations.

e.l.f. Beauty, Inc.’s current valuation based on AAII’s Value Grade is a F, which means it is considered to be Ultra Expensive.

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Lastly, news and media coverage as well as recent press reports about the company or its industry may cause stock prices to fluctuate. You can check out the most recent news articles about e.l.f. Beauty, Inc. (ELF) by visiting AAII Stock Evaluator.

Relative Price Strength of e.l.f. Beauty, Inc.

Relative price strength measures a stock's performance against the market, helping investors identify stocks that are outperforming benchmarks.

For AAII’s Momentum Grade, a weighted relative price strength is calculated. Follow this link to learn more about the Momentum Grade.

As of June 18, 2026, e.l.f. Beauty, Inc. has a weighted four-quarter relative price strength of -18.00%, which translates to a Momentum Score of 13 and is considered to be Very Weak.

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e.l.f. Beauty, Inc. Stock Price: Bottom Line

As of June 22, 2026, e.l.f. Beauty, Inc.’s stock price is $63.180, which is down 1.59% from its previous closing price.

AAII advises against making stock decisions based solely on price or past returns. Instead, consider a variety of metrics, fundamentals, and analytics to evaluate a stock like e.l.f. Beauty, Inc. stock prices are influenced by market supply and demand and offer just a snapshot of a company's overall health.

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