Why The Kroger Co.’s (KR) Stock Is Down 6.79%

By Jenna Brashear
July 31, 2026
Featured Tickers:
KR

Avoid the stress of overpaying for a stock or missing an opportunity by using the right tools and insights to evaluate The Kroger Co. before investing.

In this article, we go over a few key elements for understanding The Kroger Co.’s stock price such as:

  • The Kroger Co.’s current stock price and volume
  • Why The Kroger Co.’s stock price changed recently
  • Upgrades and downgrades for KR from analysts
  • KR’s stock price momentum as measured by its relative strength

About The Kroger Co. (KR)

Before we jump into The Kroger Co.’s stock price, history, target price and what caused it to recently dip, let’s take a look at some background.

The Kroger Co. operates as a food and drug retailer in the United States. The company operates combination food and drug stores, multi-department stores, marketplace stores, and price impact warehouses. Its combination food and drug stores offer natural food and organic sections, pharmacies, general merchandise, pet centers, fresh seafood, and organic produce; and its multi-department stores provide apparel, home fashion and furnishings, outdoor living, electronics, automotive products, and toys. The company’s marketplace stores offer full-service grocery, pharmacy, health and beauty care, and perishable goods, as well as general merchandise, including apparel, home goods, and toys; and its price impact warehouse stores provide grocery, and health and beauty care items, as well as meat, dairy, baked goods, and fresh produce items. It also manufactures and processes food products for sale in its supermarkets and online; and sells fuel through its fuel centers. The company sells its products through its stores, fuel centers, and online platforms. The Kroger Co. was founded in 1883 and is based in Cincinnati, Ohio.

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The Kroger Co.’s Stock Price as of Market Close

As of July 31, 2026, 4:00 PM, CST, The Kroger Co.’s stock price was $57.740.

The Kroger Co. is down 0.21% from its previous closing price of $57.860.

During the last market session, The Kroger Co.’s stock traded between $56.910 and $58.200. Currently, there are approximately 613.00 million shares outstanding for The Kroger Co..

The Kroger Co.’s price-earnings (P/E) ratio is currently at 35.4, which is high compared to the Consumer Staples Distribution & Retail industry median of 22.6. The price-earnings ratio gauges market expectation of future performance by relating a stock’s current share price to its earnings per share.

The Kroger Co. Stock Price History

The Kroger Co.’s (KR) price is currently up 3.98% so far this month.

During the month of July, The Kroger Co.’s stock price has reached a high of $61.280 and a low of $54.150.

Over the last year, The Kroger Co. has hit prices as high as $76.580 and as low as $54.150. Year to date, The Kroger Co.’s stock is down 7.59%.

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What Caused The Kroger Co. Stock’s Price to Dip?

Stock prices are primarily based on seller supply and buyer demand. But have you ever wondered about what other factors affect a stock's price?

When an analyst changes their opinion of a stock by upgrading or downgrading their rating, it often leads to a sudden stock price adjustment. As of July 30, 2026, there were 0 analysts who downgraded The Kroger Co.’s stock and 1 analyst who upgraded over the last month.

Additionally, you'll want to evaluate The Kroger Co.’s financial health and valuation. Investors can use AAII's Value Grade, which combines six key valuation metrics like P/E and P/S ratios for a comprehensive analysis to conduct analysis on The Kroger Co.’s valuation and financial health. This approach mitigates the limitations of single-metric evaluations.

The Kroger Co.’s current valuation based on AAII’s Value Grade is a B, which means it is considered to be Value.

Learn how to evaluate stocks with AAII Grades and Scores with A+ Investor today.

Lastly, news and media coverage as well as recent press reports about the company or its industry may cause stock prices to fluctuate. You can check out the most recent news articles about The Kroger Co. (KR) by visiting AAII Stock Evaluator.

Relative Price Strength of The Kroger Co.

Relative price strength measures a stock's performance against the market, helping investors identify stocks that are outperforming benchmarks.

For AAII’s Momentum Grade, a weighted relative price strength is calculated. Follow this link to learn more about the Momentum Grade.

As of July 30, 2026, The Kroger Co. has a weighted four-quarter relative price strength of -9.66%, which translates to a Momentum Score of 24 and is considered to be Weak.

Want to learn more about how The Kroger Co. is graded based on AAII’s composite scores for value, growth, quality and earnings estimate revisions? Subscribe to A+ Investor today.

The Kroger Co. Stock Price: Bottom Line

As of July 31, 2026, The Kroger Co.’s stock price is $57.740, which is down 0.21% from its previous closing price.

AAII advises against making stock decisions based solely on price or past returns. Instead, consider a variety of metrics, fundamentals, and analytics to evaluate a stock like The Kroger Co. stock prices are influenced by market supply and demand and offer just a snapshot of a company's overall health.

Subscribing to AAII's A+ Investor provides access to comprehensive analytics and insights for confident investing.

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