Avoid the stress of overpaying for a stock or missing an opportunity by using the right tools and insights to evaluate PROG Holdings, Inc. before investing.

In this article, we go over a few key elements for understanding PROG Holdings, Inc.’s stock price such as:

• PROG Holdings, Inc.’s current stock price and volume
• Why PROG Holdings, Inc.’s stock price changed recently
• Upgrades and downgrades for PRG from analysts
• PRG’s stock price momentum as measured by its relative strength

About PROG Holdings, Inc. (PRG)

Before we jump into PROG Holdings, Inc.’s stock price, history, target price and what caused it to recently rise, let’s take a look at some background.

PROG Holdings, Inc., a financial technology holding company, provides payment options to consumers in the United States. The company operates through two segments: Progressive Leasing and Four. It owns Progressive Leasing, an in-store, app-based, and e-commerce point-of-sale lease-to-own solutions provider; and Four, which enables consumers of all credit backgrounds to pay for purchases over time through short-term, interest-free instalment buy-now-pay-later BNPL plans. The company offers Purchasing Power, that provides these underserved customers with alternatives to traditional financing options. The company was formerly known as Aaron's Holdings Company, Inc. and changed its name to PROG Holdings, Inc. in December 2020. PROG Holdings, Inc. was founded in 1955 and is based in Draper, Utah.

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PROG Holdings, Inc.’s Stock Price as of Market Close

As of July 31, 2026, 4:00 PM, CST, PROG Holdings, Inc.’s stock price was $44.020.

PROG Holdings, Inc. is up 2.47% from its previous closing price of $42.960.

During the last market session, PROG Holdings, Inc.’s stock traded between $41.935 and $44.040. Currently, there are approximately 39.90 million shares outstanding for PROG Holdings, Inc..

PROG Holdings, Inc.’s price-earnings (P/E) ratio is currently at 14.2, which is high compared to the Consumer Finance industry median of 9.2. The price-earnings ratio gauges market expectation of future performance by relating a stock’s current share price to its earnings per share.

PROG Holdings, Inc. Stock Price History

PROG Holdings, Inc.’s (PRG) price is currently down 5.56% so far this month.

During the month of July, PROG Holdings, Inc.’s stock price has reached a high of $47.730 and a low of $41.000.

Over the last year, PROG Holdings, Inc. has hit prices as high as $47.730 and as low as $25.795. Year to date, PROG Holdings, Inc.’s stock is up 49.27%.

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What Caused PROG Holdings, Inc. Stock’s Price to Rise?

Stock prices are primarily based on seller supply and buyer demand. But have you ever wondered about what other factors affect a stock's price?

When an analyst changes their opinion of a stock by upgrading or downgrading their rating, it often leads to a sudden stock price adjustment. As of July 31, 2026, there were 0 analysts who downgraded PROG Holdings, Inc.’s stock and 1 analyst who upgraded over the last month.

Additionally, you'll want to evaluate PROG Holdings, Inc.’s financial health and valuation. Investors can use AAII's Value Grade, which combines six key valuation metrics like P/E and P/S ratios for a comprehensive analysis to conduct analysis on PROG Holdings, Inc.’s valuation and financial health. This approach mitigates the limitations of single-metric evaluations.

PROG Holdings, Inc.’s current valuation based on AAII’s Value Grade is a A, which means it is considered to be Deep Value.

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Lastly, news and media coverage as well as recent press reports about the company or its industry may cause stock prices to fluctuate. You can check out the most recent news articles about PROG Holdings, Inc. (PRG) by visiting AAII Stock Evaluator.

Relative Price Strength of PROG Holdings, Inc.

Relative price strength measures a stock's performance against the market, helping investors identify stocks that are outperforming benchmarks.

For AAII’s Momentum Grade, a weighted relative price strength is calculated. Follow this link to learn more about the Momentum Grade.

As of July 31, 2026, PROG Holdings, Inc. has a weighted four-quarter relative price strength of 7.17%, which translates to a Momentum Score of 76 and is considered to be Strong.

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PROG Holdings, Inc. Stock Price: Bottom Line

As of July 31, 2026, PROG Holdings, Inc.’s stock price is $44.020, which is up 2.47% from its previous closing price.

AAII advises against making stock decisions based solely on price or past returns. Instead, consider a variety of metrics, fundamentals, and analytics to evaluate a stock like PROG Holdings, Inc. stock prices are influenced by market supply and demand and offer just a snapshot of a company's overall health.

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