Why TKO Group Holdings, Inc.’s (TKO) Stock Is Up 5.37%

By Jenna Brashear
August 01, 2026
Featured Tickers:
TKO

Avoid the stress of overpaying for a stock or missing an opportunity by using the right tools and insights to evaluate TKO Group Holdings, Inc. before investing.

In this article, we go over a few key elements for understanding TKO Group Holdings, Inc.’s stock price such as:

  • TKO Group Holdings, Inc.’s current stock price and volume
  • Why TKO Group Holdings, Inc.’s stock price changed recently
  • Upgrades and downgrades for TKO from analysts
  • TKO’s stock price momentum as measured by its relative strength

About TKO Group Holdings, Inc. (TKO)

Before we jump into TKO Group Holdings, Inc.’s stock price, history, target price and what caused it to recently dip, let’s take a look at some background.

TKO Group Holdings, Inc. operates as a sports and entertainment company. The company operates through three segments: UFC, WWE and IMG. The UFC segment distributes programming content; ticket sales and site fees associated with the business’s global live events; partnerships and marketing; and consumer products licensing agreements of UFC-branded products. The WWE segment consists of media rights fees associated with the distribution of its programming content; ticket sales and site fees associated with the business’s global live events; partnerships and marketing; and consumer products licensing agreements of WWE-branded products. The IMG segment specializing in media rights management and sales, multi-channel content production and distribution, brand partnerships, strategic consulting, digital services, and event management. This segment also offers hospitality business, offering ticketing, curated guest experiences, live event production and travel management services. It is also involved in the merchandising of video games, apparel, equipment, trading cards, memorabilia, digital goods, and toys. In addition, the company engages in the sponsorships and advertising business, which offers sale of in-venue and in-broadcast advertising assets, content product integration, and digital impressions. The company was incorporated in 2023 and is based in New York, New York. TKO Group Holdings, Inc. is a subsidiary of WME Group, Inc.

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TKO Group Holdings, Inc.’s Stock Price as of Market Close

As of July 31, 2026, 4:00 PM, CST, TKO Group Holdings, Inc.’s stock price was $181.810.

TKO Group Holdings, Inc. is down 1.09% from its previous closing price of $183.810.

During the last market session, TKO Group Holdings, Inc.’s stock traded between $179.000 and $183.110. Currently, there are approximately 77.33 million shares outstanding for TKO Group Holdings, Inc..

TKO Group Holdings, Inc.’s price-earnings (P/E) ratio is currently at 67.5, which is high compared to the Entertainment industry median of 22.6. The price-earnings ratio gauges market expectation of future performance by relating a stock’s current share price to its earnings per share.

TKO Group Holdings, Inc. Stock Price History

TKO Group Holdings, Inc.’s (TKO) price is currently down 9.69% so far this month.

During the month of July, TKO Group Holdings, Inc.’s stock price has reached a high of $209.970 and a low of $178.500.

Over the last year, TKO Group Holdings, Inc. has hit prices as high as $226.940 and as low as $152.290. Year to date, TKO Group Holdings, Inc.’s stock is down 13.01%.

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What Caused TKO Group Holdings, Inc. Stock’s Price to Dip?

Stock prices are primarily based on seller supply and buyer demand. But have you ever wondered about what other factors affect a stock's price?

One of the most common factors that can drastically impact a stock’s price is analyst upgrades and downgrades. When an analyst changes their opinion of a stock by upgrading or downgrading their rating, it often leads to a sudden stock price adjustment. However, as of July 31, 2026,, no analysts have changed their rating of TKO Group Holdings, Inc.’s stock over the last month.

Additionally, you'll want to evaluate TKO Group Holdings, Inc.’s financial health and valuation. Investors can use AAII's Value Grade, which combines six key valuation metrics like P/E and P/S ratios for a comprehensive analysis to conduct analysis on TKO Group Holdings, Inc.’s valuation and financial health. This approach mitigates the limitations of single-metric evaluations.

TKO Group Holdings, Inc.’s current valuation based on AAII’s Value Grade is a C, which means it is considered to be Average.

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Lastly, news and media coverage as well as recent press reports about the company or its industry may cause stock prices to fluctuate. You can check out the most recent news articles about TKO Group Holdings, Inc. (TKO) by visiting AAII Stock Evaluator.

Relative Price Strength of TKO Group Holdings, Inc.

Relative price strength measures a stock's performance against the market, helping investors identify stocks that are outperforming benchmarks.

For AAII’s Momentum Grade, a weighted relative price strength is calculated. Follow this link to learn more about the Momentum Grade.

As of July 31, 2026, TKO Group Holdings, Inc. has a weighted four-quarter relative price strength of -2.64%, which translates to a Momentum Score of 44 and is considered to be Average.

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TKO Group Holdings, Inc. Stock Price: Bottom Line

As of July 31, 2026, TKO Group Holdings, Inc.’s stock price is $181.810, which is down 1.09% from its previous closing price.

AAII advises against making stock decisions based solely on price or past returns. Instead, consider a variety of metrics, fundamentals, and analytics to evaluate a stock like TKO Group Holdings, Inc. stock prices are influenced by market supply and demand and offer just a snapshot of a company's overall health.

Subscribing to AAII's A+ Investor provides access to comprehensive analytics and insights for confident investing.

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