Why Flowers Foods, Inc.’s (FLO) Stock Is Up 5.63%

By Jenna Brashear
August 01, 2026
Featured Tickers:
FLO

Avoid the stress of overpaying for a stock or missing an opportunity by using the right tools and insights to evaluate Flowers Foods, Inc. before investing.

In this article, we go over a few key elements for understanding Flowers Foods, Inc.’s stock price such as:

  • Flowers Foods, Inc.’s current stock price and volume
  • Why Flowers Foods, Inc.’s stock price changed recently
  • Upgrades and downgrades for FLO from analysts
  • FLO’s stock price momentum as measured by its relative strength

About Flowers Foods, Inc. (FLO)

Before we jump into Flowers Foods, Inc.’s stock price, history, target price and what caused it to recently dip, let’s take a look at some background.

Flowers Foods, Inc. produces and markets packaged bakery food products in the United States. The company’s principal products include fresh breads, buns, rolls, snack items, bagels, English muffins, tortillas, baking mixes, and frozen breads and rolls as well as snack items including bars, cakes, cookies, and crackers. The company offers its products under the Nature’s Own, DKB, Canyon Bakehouse, Simple Mills, Wonder, and Tastykake brand names. It distributes its products through a direct-store-delivery distribution and a warehouse delivery system, as well as operates bakeries. The company’s customers include national and regional restaurants, institutions and foodservice distributors, and retail in-store bakeries; wholesale distributors; mass merchandisers, supermarkets, vending outlets, and convenience stores; quick-serve chains, food wholesalers, institutions, dollar stores, and vending companies; and public health care, military commissaries, and prisons, and other governmental institutions. The company was formerly known as Flowers Industries and changed its name to Flowers Foods, Inc. in 2001. Flowers Foods, Inc. was founded in 1919 and is headquartered in Thomasville, Georgia.

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Flowers Foods, Inc.’s Stock Price as of Market Close

As of July 31, 2026, 4:00 PM, CST, Flowers Foods, Inc.’s stock price was $7.020.

Flowers Foods, Inc. is down 1.68% from its previous closing price of $7.140.

During the last market session, Flowers Foods, Inc.’s stock traded between $6.925 and $7.170. Currently, there are approximately 211.87 million shares outstanding for Flowers Foods, Inc..

Flowers Foods, Inc.’s price-earnings (P/E) ratio is currently at 20.3, which is high compared to the Food Products industry median of 16.4. The price-earnings ratio gauges market expectation of future performance by relating a stock’s current share price to its earnings per share.

Flowers Foods, Inc. Stock Price History

Flowers Foods, Inc.’s (FLO) price is currently down 11.14% so far this month.

During the month of July, Flowers Foods, Inc.’s stock price has reached a high of $8.910 and a low of $6.925.

Over the last year, Flowers Foods, Inc. has hit prices as high as $16.850 and as low as $6.800. Year to date, Flowers Foods, Inc.’s stock is down 35.48%.

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What Caused Flowers Foods, Inc. Stock’s Price to Dip?

Stock prices are primarily based on seller supply and buyer demand. But have you ever wondered about what other factors affect a stock's price?

When an analyst changes their opinion of a stock by upgrading or downgrading their rating, it often leads to a sudden stock price adjustment. As of July 31, 2026, there was 1 analyst who downgraded Flowers Foods, Inc.’s stock and 0 analysts who upgraded over the last month.

Additionally, you'll want to evaluate Flowers Foods, Inc.’s financial health and valuation. Investors can use AAII's Value Grade, which combines six key valuation metrics like P/E and P/S ratios for a comprehensive analysis to conduct analysis on Flowers Foods, Inc.’s valuation and financial health. This approach mitigates the limitations of single-metric evaluations.

Flowers Foods, Inc.’s current valuation based on AAII’s Value Grade is a A, which means it is considered to be Deep Value.

Learn how to evaluate stocks with AAII Grades and Scores with A+ Investor today.

Lastly, news and media coverage as well as recent press reports about the company or its industry may cause stock prices to fluctuate. You can check out the most recent news articles about Flowers Foods, Inc. (FLO) by visiting AAII Stock Evaluator.

Relative Price Strength of Flowers Foods, Inc.

Relative price strength measures a stock's performance against the market, helping investors identify stocks that are outperforming benchmarks.

For AAII’s Momentum Grade, a weighted relative price strength is calculated. Follow this link to learn more about the Momentum Grade.

As of July 31, 2026, Flowers Foods, Inc. has a weighted four-quarter relative price strength of -21.50%, which translates to a Momentum Score of 11 and is considered to be Very Weak.

Want to learn more about how Flowers Foods, Inc. is graded based on AAII’s composite scores for value, growth, quality and earnings estimate revisions? Subscribe to A+ Investor today.

Flowers Foods, Inc. Stock Price: Bottom Line

As of July 31, 2026, Flowers Foods, Inc.’s stock price is $7.020, which is down 1.68% from its previous closing price.

AAII advises against making stock decisions based solely on price or past returns. Instead, consider a variety of metrics, fundamentals, and analytics to evaluate a stock like Flowers Foods, Inc. stock prices are influenced by market supply and demand and offer just a snapshot of a company's overall health.

Subscribing to AAII's A+ Investor provides access to comprehensive analytics and insights for confident investing.

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