Avoid the stress of overpaying for a stock or missing an opportunity by using the right tools and insights to evaluate Franklin Covey Co. before investing.

In this article, we go over a few key elements for understanding Franklin Covey Co.’s stock price such as:

• Franklin Covey Co.’s current stock price and volume
• Why Franklin Covey Co.’s stock price changed recently
• Upgrades and downgrades for FC from analysts
• FC’s stock price momentum as measured by its relative strength

About Franklin Covey Co. (FC)

Before we jump into Franklin Covey Co.’s stock price, history, target price and what caused it to recently dip, let’s take a look at some background.

Franklin Covey Co. provides training and consulting services in the areas of leadership, customer loyalty, execution, productivity, sales performance, and educational improvement for organizations and individuals worldwide. The company operates through four segments: North America, International Direct Offices, International Licensees, and Education Division. It offers a suite of individual-effectiveness and leadership-development training and products, such as The 7 Habits of Highly Effective People, The Speed of Trust, The Leader In Me, The Four Disciplines of Execution, Trust & Inspire, and Multipliers. The company also operates internet-based platforms, including All Access Pass and Leader in Me that offer training days and training course materials. The company was formerly known as Franklin Quest Co. and changed its name to Franklin Covey Co. in May 1997. Franklin Covey Co. was incorporated in 1983 and is based in Draper, Utah.

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Franklin Covey Co.’s Stock Price as of Market Close

As of July 31, 2026, 4:00 PM, CST, Franklin Covey Co.’s stock price was $21.450.

Franklin Covey Co. is down 0.33% from its previous closing price of $21.520.

During the last market session, Franklin Covey Co.’s stock traded between $20.900 and $21.860. Currently, there are approximately 11.26 million shares outstanding for Franklin Covey Co..

Franklin Covey Co.’s price-earnings (P/E) ratio is currently at 116.6, which is high compared to the Professional Services industry median of 22.1. The price-earnings ratio gauges market expectation of future performance by relating a stock’s current share price to its earnings per share.

Franklin Covey Co. Stock Price History

Franklin Covey Co.’s (FC) price is currently down 12.56% so far this month.

During the month of July, Franklin Covey Co.’s stock price has reached a high of $26.810 and a low of $18.800.

Over the last year, Franklin Covey Co. has hit prices as high as $26.810 and as low as $11.160. Year to date, Franklin Covey Co.’s stock is up 27.83%.

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What Caused Franklin Covey Co. Stock’s Price to Dip?

Stock prices are primarily based on seller supply and buyer demand. But have you ever wondered about what other factors affect a stock's price?

When an analyst changes their opinion of a stock by upgrading or downgrading their rating, it often leads to a sudden stock price adjustment. As of July 31, 2026, there were 0 analysts who downgraded Franklin Covey Co.’s stock and 1 analyst who upgraded over the last month.

Additionally, you'll want to evaluate Franklin Covey Co.’s financial health and valuation. Investors can use AAII's Value Grade, which combines six key valuation metrics like P/E and P/S ratios for a comprehensive analysis to conduct analysis on Franklin Covey Co.’s valuation and financial health. This approach mitigates the limitations of single-metric evaluations.

Franklin Covey Co.’s current valuation based on AAII’s Value Grade is a C, which means it is considered to be Average.

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Lastly, news and media coverage as well as recent press reports about the company or its industry may cause stock prices to fluctuate. You can check out the most recent news articles about Franklin Covey Co. (FC) by visiting AAII Stock Evaluator.

Relative Price Strength of Franklin Covey Co.

Relative price strength measures a stock's performance against the market, helping investors identify stocks that are outperforming benchmarks.

For AAII’s Momentum Grade, a weighted relative price strength is calculated. Follow this link to learn more about the Momentum Grade.

As of July 31, 2026, Franklin Covey Co. has a weighted four-quarter relative price strength of -1.52%, which translates to a Momentum Score of 47 and is considered to be Average.

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Franklin Covey Co. Stock Price: Bottom Line

As of July 31, 2026, Franklin Covey Co.’s stock price is $21.450, which is down 0.33% from its previous closing price.

AAII advises against making stock decisions based solely on price or past returns. Instead, consider a variety of metrics, fundamentals, and analytics to evaluate a stock like Franklin Covey Co. stock prices are influenced by market supply and demand and offer just a snapshot of a company's overall health.

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