Why Choice Hotels International, Inc.’s (CHH) Stock Is Down 5.13%

By Rosalio Madrigal
July 31, 2026
Featured Tickers:
CHH

Avoid the stress of overpaying for a stock or missing an opportunity by using the right tools and insights to evaluate Choice Hotels International, Inc. before investing.

In this article, we go over a few key elements for understanding Choice Hotels International, Inc.’s stock price such as:

  • Choice Hotels International, Inc.’s current stock price and volume
  • Why Choice Hotels International, Inc.’s stock price changed recently
  • Upgrades and downgrades for CHH from analysts
  • CHH’s stock price momentum as measured by its relative strength

About Choice Hotels International, Inc. (CHH)

Before we jump into Choice Hotels International, Inc.’s stock price, history, target price and what caused it to recently dip, let’s take a look at some background.

Choice Hotels International, Inc., together with its subsidiaries, operates as a hotel franchisor in the United States and internationally. It operates through Hotel Franchising & Management and Corporate & Other segments. The company franchises lodging properties under the Comfort Inn, Comfort Suites, Quality, Clarion, Clarion Pointe, Sleep Inn, Ascend Collection, Econo Lodge, Rodeway Inn, MainStay Suites, Suburban Studios, WoodSpring Suites, Everhome Suites, Cambria Hotels, Radisson Blu, Radisson RED, Radisson, Park Plaza, Country Inn & Suites by Radisson, Radisson Inn & Suites, Park Inn by Radisson, Radisson Individuals, and Radisson Collection brand names. The company was founded in 1939 and is headquartered in North Bethesda, Maryland.

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Choice Hotels International, Inc.’s Stock Price as of Market Close

As of July 31, 2026, 4:00 PM, CST, Choice Hotels International, Inc.’s stock price was $111.490.

Choice Hotels International, Inc. is down 0.15% from its previous closing price of $111.660.

During the last market session, Choice Hotels International, Inc.’s stock traded between $110.170 and $112.500. Currently, there are approximately 45.72 million shares outstanding for Choice Hotels International, Inc..

Choice Hotels International, Inc.’s price-earnings (P/E) ratio is currently at 15.0, which is low compared to the Hotels, Restaurants & Leisure industry median of 25.8. The price-earnings ratio gauges market expectation of future performance by relating a stock’s current share price to its earnings per share.

Choice Hotels International, Inc. Stock Price History

Choice Hotels International, Inc.’s (CHH) price is currently up 1.11% so far this month.

During the month of July, Choice Hotels International, Inc.’s stock price has reached a high of $115.770 and a low of $104.755.

Over the last year, Choice Hotels International, Inc. has hit prices as high as $127.525 and as low as $84.035. Year to date, Choice Hotels International, Inc.’s stock is up 17.04%.

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What Caused Choice Hotels International, Inc. Stock’s Price to Dip?

Stock prices are primarily based on seller supply and buyer demand. But have you ever wondered about what other factors affect a stock's price?

When an analyst changes their opinion of a stock by upgrading or downgrading their rating, it often leads to a sudden stock price adjustment. As of July 31, 2026, there were 3 analysts who downgraded Choice Hotels International, Inc.’s stock and 1 analyst who upgraded over the last month.

Additionally, you'll want to evaluate Choice Hotels International, Inc.’s financial health and valuation. Investors can use AAII's Value Grade, which combines six key valuation metrics like P/E and P/S ratios for a comprehensive analysis to conduct analysis on Choice Hotels International, Inc.’s valuation and financial health. This approach mitigates the limitations of single-metric evaluations.

Choice Hotels International, Inc.’s current valuation based on AAII’s Value Grade is a D, which means it is considered to be Expensive.

Learn how to evaluate stocks with AAII Grades and Scores with A+ Investor today.

Lastly, news and media coverage as well as recent press reports about the company or its industry may cause stock prices to fluctuate. You can check out the most recent news articles about Choice Hotels International, Inc. (CHH) by visiting AAII Stock Evaluator.

Relative Price Strength of Choice Hotels International, Inc.

Relative price strength measures a stock's performance against the market, helping investors identify stocks that are outperforming benchmarks.

For AAII’s Momentum Grade, a weighted relative price strength is calculated. Follow this link to learn more about the Momentum Grade.

As of July 31, 2026, Choice Hotels International, Inc. has a weighted four-quarter relative price strength of -3.21%, which translates to a Momentum Score of 42 and is considered to be Average.

Want to learn more about how Choice Hotels International, Inc. is graded based on AAII’s composite scores for value, growth, quality and earnings estimate revisions? Subscribe to A+ Investor today.

Choice Hotels International, Inc. Stock Price: Bottom Line

As of July 31, 2026, Choice Hotels International, Inc.’s stock price is $111.490, which is down 0.15% from its previous closing price.

AAII advises against making stock decisions based solely on price or past returns. Instead, consider a variety of metrics, fundamentals, and analytics to evaluate a stock like Choice Hotels International, Inc. stock prices are influenced by market supply and demand and offer just a snapshot of a company's overall health.

Subscribing to AAII's A+ Investor provides access to comprehensive analytics and insights for confident investing.

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