Avoid the stress of overpaying for a stock or missing an opportunity by using the right tools and insights to evaluate The Simply Good Foods Company before investing.

In this article, we go over a few key elements for understanding The Simply Good Foods Company’s stock price such as:

• The Simply Good Foods Company’s current stock price and volume
• Why The Simply Good Foods Company’s stock price changed recently
• Upgrades and downgrades for SMPL from analysts
• SMPL’s stock price momentum as measured by its relative strength

About The Simply Good Foods Company (SMPL)

Before we jump into The Simply Good Foods Company’s stock price, history, target price and what caused it to recently dip, let’s take a look at some background.

The Simply Good Foods Company, a consumer-packaged food and beverage company, engages in the development, marketing, and sale of snacks and meal replacements, and other products in North America and internationally. The company offers protein bars, ready-to-drink beverages and shakes, sweet and salty snacks, cookies, muffins, protein chips and crackers, protein powders, and recipes under the Quest, Atkins, and OWYN brand names. It also provides confectionery products, such as peanut butter cups, brownies, caramel candy bites, chocolatey coated peanut candies, and caramel candy bars. In addition, the company licenses certain products that contain its brands and logos; and distributes its products to various retail channels, such as mass merchandise, grocery and drug stores, club and convenience stores, gas stations, and other channels. It also sells its products through e-commerce channels, including questnutrition.com, atkins.com, liveowyn.com, amazon.com and others. The company was incorporated in 2017 and is headquartered in Denver, Colorado.

Want to learn more about The Simply Good Foods Company’s stock? Click the button below to subscribe to A+ Investor and get access to everything you need to know about The Simply Good Foods Company.

The Simply Good Foods Company’s Stock Price as of Market Close

As of July 31, 2026, 4:00 PM, CST, The Simply Good Foods Company’s stock price was $10.180.

The Simply Good Foods Company is down 1.93% from its previous closing price of $10.380.

During the last market session, The Simply Good Foods Company’s stock traded between $10.090 and $10.470. Currently, there are approximately 89.94 million shares outstanding for The Simply Good Foods Company.

The Simply Good Foods Company’s trailing earnings per share are negative, so the stock does not have a meaningful P/E ratio. We suggest investors evaluate other financial metrics to understand its overall valuation.

The Simply Good Foods Company Stock Price History

The Simply Good Foods Company’s (SMPL) price is currently down 23.34% so far this month.

During the month of July, The Simply Good Foods Company’s stock price has reached a high of $15.090 and a low of $9.875.

Over the last year, The Simply Good Foods Company has hit prices as high as $30.905 and as low as $9.875. Year to date, The Simply Good Foods Company’s stock is down 49.3%.

Sign Up to Receive a Free Special Report Showing How A+ Grades Can Help You Make Smarter Investment Decisions

What Caused The Simply Good Foods Company Stock’s Price to Dip?

Stock prices are primarily based on seller supply and buyer demand. But have you ever wondered about what other factors affect a stock's price?

When an analyst changes their opinion of a stock by upgrading or downgrading their rating, it often leads to a sudden stock price adjustment. As of July 31, 2026, there was 1 analyst who downgraded The Simply Good Foods Company’s stock and 0 analysts who upgraded over the last month.

Additionally, you'll want to evaluate The Simply Good Foods Company’s financial health and valuation. Investors can use AAII's Value Grade, which combines six key valuation metrics like P/E and P/S ratios for a comprehensive analysis to conduct analysis on The Simply Good Foods Company’s valuation and financial health. This approach mitigates the limitations of single-metric evaluations.

The Simply Good Foods Company’s current valuation based on AAII’s Value Grade is a A, which means it is considered to be Deep Value.

Learn how to evaluate stocks with AAII Grades and Scores with A+ Investor today.

Lastly, news and media coverage as well as recent press reports about the company or its industry may cause stock prices to fluctuate. You can check out the most recent news articles about The Simply Good Foods Company (SMPL) by visiting AAII Stock Evaluator.

Relative Price Strength of The Simply Good Foods Company

Relative price strength measures a stock's performance against the market, helping investors identify stocks that are outperforming benchmarks.

For AAII’s Momentum Grade, a weighted relative price strength is calculated. Follow this link to learn more about the Momentum Grade.

As of July 31, 2026, The Simply Good Foods Company has a weighted four-quarter relative price strength of -25.90%, which translates to a Momentum Score of 9 and is considered to be Very Weak.

Want to learn more about how The Simply Good Foods Company is graded based on AAII’s composite scores for value, growth, quality and earnings estimate revisions? Subscribe to A+ Investor today.

The Simply Good Foods Company Stock Price: Bottom Line

As of July 31, 2026, The Simply Good Foods Company’s stock price is $10.180, which is down 1.93% from its previous closing price.

AAII advises against making stock decisions based solely on price or past returns. Instead, consider a variety of metrics, fundamentals, and analytics to evaluate a stock like The Simply Good Foods Company stock prices are influenced by market supply and demand and offer just a snapshot of a company's overall health.

Subscribing to AAII's A+ Investor provides access to comprehensive analytics and insights for confident investing.