Avoid the stress of overpaying for a stock or missing an opportunity by using the right tools and insights to evaluate Under Armour, Inc. before investing.

In this article, we go over a few key elements for understanding Under Armour, Inc.’s stock price such as:

• Under Armour, Inc.’s current stock price and volume
• Why Under Armour, Inc.’s stock price changed recently
• Upgrades and downgrades for UA from analysts
• UA’s stock price momentum as measured by its relative strength

About Under Armour, Inc. (UA)

Before we jump into Under Armour, Inc.’s stock price, history, target price and what caused it to recently dip, let’s take a look at some background.

Under Armour, Inc., together with its subsidiaries, engages designs, developing, marketing, and distributing performance apparel, footwear, and accessories for men, women, and youth. The company provides its apparel in compression, fitted, and loose fit types. It also offers footwear products for running, training, basketball, cleated sports, recovery, and outdoor applications, as well as for casual use. In addition, the company provides accessories, which include gloves, bags, headwear, and socks. It primarily offers its products under the UNDER ARMOUR, ARMOUR, HEATGEAR, COLDGEAR, HOVR, UA, PROTECT THIS HOUSE, I WILL, ARMOUR FLEECE, and ARMOUR BRA brands. The company sells its products through wholesale channels, including national and regional sporting goods chains, independent and specialty retailers, department store chains, mono-branded Under Armour retail stores, institutional athletic departments, and leagues and teams, as well as independent distributors; and directly to consumers through its own brand and factory house retail stores and e-commerce websites. It operates in the United States, Canada, Europe, the Middle East, Africa, the Asia-Pacific, and Latin America. The company was incorporated in 1996 and is headquartered in Baltimore, Maryland.

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Under Armour, Inc.’s Stock Price as of Market Close

As of July 31, 2026, 4:00 PM, CST, Under Armour, Inc.’s stock price was $6.490.

Under Armour, Inc. is down 2.84% from its previous closing price of $6.680.

During the last market session, Under Armour, Inc.’s stock traded between $6.480 and $6.680. Currently, there are approximately 425.98 million shares outstanding for Under Armour, Inc..

Under Armour, Inc.’s trailing earnings per share are negative, so the stock does not have a meaningful P/E ratio. We suggest investors evaluate other financial metrics to understand its overall valuation.

Under Armour, Inc. Stock Price History

Under Armour, Inc.’s (UA) price is currently up 4.34% so far this month.

During the month of July, Under Armour, Inc.’s stock price has reached a high of $7.330 and a low of $6.111.

Over the last year, Under Armour, Inc. has hit prices as high as $7.907 and as low as $3.950. Year to date, Under Armour, Inc.’s stock is up 35.21%.

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What Caused Under Armour, Inc. Stock’s Price to Dip?

Stock prices are primarily based on seller supply and buyer demand. But have you ever wondered about what other factors affect a stock's price?

When an analyst changes their opinion of a stock by upgrading or downgrading their rating, it often leads to a sudden stock price adjustment. As of July 31, 2026, there were analysts who downgraded Under Armour, Inc.’s stock and analysts who upgraded over the last month.

Additionally, you'll want to evaluate Under Armour, Inc.’s financial health and valuation. Investors can use AAII's Value Grade, which combines six key valuation metrics like P/E and P/S ratios for a comprehensive analysis to conduct analysis on Under Armour, Inc.’s valuation and financial health. This approach mitigates the limitations of single-metric evaluations.

Under Armour, Inc.’s current valuation based on AAII’s Value Grade is a C, which means it is considered to be Average.

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Lastly, news and media coverage as well as recent press reports about the company or its industry may cause stock prices to fluctuate. You can check out the most recent news articles about Under Armour, Inc. (UA) by visiting AAII Stock Evaluator.

Relative Price Strength of Under Armour, Inc.

Relative price strength measures a stock's performance against the market, helping investors identify stocks that are outperforming benchmarks.

For AAII’s Momentum Grade, a weighted relative price strength is calculated. Follow this link to learn more about the Momentum Grade.

As of July 31, 2026, Under Armour, Inc. has a weighted four-quarter relative price strength of 0.46%, which translates to a Momentum Score of 54 and is considered to be Average.

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Under Armour, Inc. Stock Price: Bottom Line

As of July 31, 2026, Under Armour, Inc.’s stock price is $6.490, which is down 2.84% from its previous closing price.

AAII advises against making stock decisions based solely on price or past returns. Instead, consider a variety of metrics, fundamentals, and analytics to evaluate a stock like Under Armour, Inc. stock prices are influenced by market supply and demand and offer just a snapshot of a company's overall health.

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