Avoid the stress of overpaying for a stock or missing an opportunity by using the right tools and insights to evaluate Planet Fitness, Inc. before investing.

In this article, we go over a few key elements for understanding Planet Fitness, Inc.’s stock price such as:

• Planet Fitness, Inc.’s current stock price and volume
• Why Planet Fitness, Inc.’s stock price changed recently
• Upgrades and downgrades for PLNT from analysts
• PLNT’s stock price momentum as measured by its relative strength

About Planet Fitness, Inc. (PLNT)

Before we jump into Planet Fitness, Inc.’s stock price, history, target price and what caused it to recently dip, let’s take a look at some background.

Planet Fitness, Inc., together with its subsidiaries, franchises and operates fitness centers under the Planet Fitness brand. The company operates through three segments: Franchise, Corporate-Owned Clubs, and Equipment. The Franchise segment includes operations related to the franchising business in the United States, Puerto Rico, Canada, Panama, Mexico and Australia. The Corporate-owned clubs segment includes operations with corporate-owned clubs in the United States, Canada, and Spain. The Equipment segment includes the sale of equipment to franchisee-owned clubs; and the sale of fitness equipment to franchisee-owned clubs in the United States, Canada, and Mexico. Planet Fitness, Inc. was founded in 1992 and is headquartered in Hampton, New Hampshire.

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Planet Fitness, Inc.’s Stock Price as of Market Close

As of July 31, 2026, 4:00 PM, CST, Planet Fitness, Inc.’s stock price was $55.910.

Planet Fitness, Inc. is down 0.13% from its previous closing price of $55.980.

During the last market session, Planet Fitness, Inc.’s stock traded between $55.200 and $56.380. Currently, there are approximately 79.58 million shares outstanding for Planet Fitness, Inc..

Planet Fitness, Inc.’s price-earnings (P/E) ratio is currently at 20.2, which is low compared to the Hotels, Restaurants & Leisure industry median of 25.8. The price-earnings ratio gauges market expectation of future performance by relating a stock’s current share price to its earnings per share.

Planet Fitness, Inc. Stock Price History

Planet Fitness, Inc.’s (PLNT) price is currently up 7.17% so far this month.

During the month of July, Planet Fitness, Inc.’s stock price has reached a high of $57.020 and a low of $49.935.

Over the last year, Planet Fitness, Inc. has hit prices as high as $114.260 and as low as $37.030. Year to date, Planet Fitness, Inc.’s stock is down 48.46%.

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What Caused Planet Fitness, Inc. Stock’s Price to Dip?

Stock prices are primarily based on seller supply and buyer demand. But have you ever wondered about what other factors affect a stock's price?

When an analyst changes their opinion of a stock by upgrading or downgrading their rating, it often leads to a sudden stock price adjustment. As of July 31, 2026, there was 1 analyst who downgraded Planet Fitness, Inc.’s stock and 0 analysts who upgraded over the last month.

Additionally, you'll want to evaluate Planet Fitness, Inc.’s financial health and valuation. Investors can use AAII's Value Grade, which combines six key valuation metrics like P/E and P/S ratios for a comprehensive analysis to conduct analysis on Planet Fitness, Inc.’s valuation and financial health. This approach mitigates the limitations of single-metric evaluations.

Planet Fitness, Inc.’s current valuation based on AAII’s Value Grade is a C, which means it is considered to be Average.

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Lastly, news and media coverage as well as recent press reports about the company or its industry may cause stock prices to fluctuate. You can check out the most recent news articles about Planet Fitness, Inc. (PLNT) by visiting AAII Stock Evaluator.

Relative Price Strength of Planet Fitness, Inc.

Relative price strength measures a stock's performance against the market, helping investors identify stocks that are outperforming benchmarks.

For AAII’s Momentum Grade, a weighted relative price strength is calculated. Follow this link to learn more about the Momentum Grade.

As of July 31, 2026, Planet Fitness, Inc. has a weighted four-quarter relative price strength of -18.00%, which translates to a Momentum Score of 14 and is considered to be Very Weak.

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Planet Fitness, Inc. Stock Price: Bottom Line

As of July 31, 2026, Planet Fitness, Inc.’s stock price is $55.910, which is down 0.13% from its previous closing price.

AAII advises against making stock decisions based solely on price or past returns. Instead, consider a variety of metrics, fundamentals, and analytics to evaluate a stock like Planet Fitness, Inc. stock prices are influenced by market supply and demand and offer just a snapshot of a company's overall health.

Subscribing to AAII's A+ Investor provides access to comprehensive analytics and insights for confident investing.