Avoid the stress of overpaying for a stock or missing an opportunity by using the right tools and insights to evaluate Groupon, Inc. before investing.

In this article, we go over a few key elements for understanding Groupon, Inc.’s stock price such as:

• Groupon, Inc.’s current stock price and volume
• Why Groupon, Inc.’s stock price changed recently
• Upgrades and downgrades for GRPN from analysts
• GRPN’s stock price momentum as measured by its relative strength

About Groupon, Inc. (GRPN)

Before we jump into Groupon, Inc.’s stock price, history, target price and what caused it to recently dip, let’s take a look at some background.

Groupon, Inc. operates a marketplace that connects consumers to merchants by offering goods and services at a discount in North America and international. It provides deals in various categories, including beauty and wellness, food and drink, home and automotive services, and online services, as well as various types of experiences and services; and discounted and market rates for hotels, airfare, and package deals, as well as deals on various product lines, such as electronics, sporting goods, jewelry, toys, household items, and apparel. The company offers its deal offerings to customers through websites; search engines; applications and mobile websites, which enable consumers to browse, purchase, manage, and redeem deals on their mobile devices; emails and push notifications; affiliate channels; social and display advertising; and offline marketing. Groupon, Inc. was incorporated in 2008 and is headquartered in Chicago, Illinois.

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Groupon, Inc.’s Stock Price as of Market Close

As of July 31, 2026, 4:00 PM, CST, Groupon, Inc.’s stock price was $27.580.

Groupon, Inc. is down 1.11% from its previous closing price of $27.890.

During the last market session, Groupon, Inc.’s stock traded between $27.300 and $28.230. Currently, there are approximately 40.53 million shares outstanding for Groupon, Inc..

Groupon, Inc.’s trailing earnings per share are negative, so the stock does not have a meaningful P/E ratio. We suggest investors evaluate other financial metrics to understand its overall valuation.

Groupon, Inc. Stock Price History

Groupon, Inc.’s (GRPN) price is currently up 14.63% so far this month.

During the month of July, Groupon, Inc.’s stock price has reached a high of $29.160 and a low of $22.620.

Over the last year, Groupon, Inc. has hit prices as high as $43.080 and as low as $9.170. Year to date, Groupon, Inc.’s stock is up 56.62%.

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What Caused Groupon, Inc. Stock’s Price to Dip?

Stock prices are primarily based on seller supply and buyer demand. But have you ever wondered about what other factors affect a stock's price?

One of the most common factors that can drastically impact a stock’s price is analyst upgrades and downgrades. When an analyst changes their opinion of a stock by upgrading or downgrading their rating, it often leads to a sudden stock price adjustment. However, as of July 31, 2026,, no analysts have changed their rating of Groupon, Inc.’s stock over the last month.

Additionally, you'll want to evaluate Groupon, Inc.’s financial health and valuation. Investors can use AAII's Value Grade, which combines six key valuation metrics like P/E and P/S ratios for a comprehensive analysis to conduct analysis on Groupon, Inc.’s valuation and financial health. This approach mitigates the limitations of single-metric evaluations.

Groupon, Inc.’s current valuation based on AAII’s Value Grade is a D, which means it is considered to be Expensive.

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Lastly, news and media coverage as well as recent press reports about the company or its industry may cause stock prices to fluctuate. You can check out the most recent news articles about Groupon, Inc. (GRPN) by visiting AAII Stock Evaluator.

Relative Price Strength of Groupon, Inc.

Relative price strength measures a stock's performance against the market, helping investors identify stocks that are outperforming benchmarks.

For AAII’s Momentum Grade, a weighted relative price strength is calculated. Follow this link to learn more about the Momentum Grade.

As of July 31, 2026, Groupon, Inc. has a weighted four-quarter relative price strength of 17.63%, which translates to a Momentum Score of 91 and is considered to be Very Strong.

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Groupon, Inc. Stock Price: Bottom Line

As of July 31, 2026, Groupon, Inc.’s stock price is $27.580, which is down 1.11% from its previous closing price.

AAII advises against making stock decisions based solely on price or past returns. Instead, consider a variety of metrics, fundamentals, and analytics to evaluate a stock like Groupon, Inc. stock prices are influenced by market supply and demand and offer just a snapshot of a company's overall health.

Subscribing to AAII's A+ Investor provides access to comprehensive analytics and insights for confident investing.