Avoid the stress of overpaying for a stock or missing an opportunity by using the right tools and insights to evaluate ServiceNow, Inc. before investing.

In this article, we go over a few key elements for understanding ServiceNow, Inc.’s stock price such as:

• ServiceNow, Inc.’s current stock price and volume
• Why ServiceNow, Inc.’s stock price changed recently
• Upgrades and downgrades for NOW from analysts
• NOW’s stock price momentum as measured by its relative strength

About ServiceNow, Inc. (NOW)

Before we jump into ServiceNow, Inc.’s stock price, history, target price and what caused it to recently rise, let’s take a look at some background.

ServiceNow, Inc. provides cloud-based solution for digital workflows in the North America, Europe, the Middle East and Africa, Asia Pacific, and internationally. The company provides asset management, integrated risk management, IT service management, Operational Technology management, Security Operations, strategic portfolio management, IT operations management products; customer service management product; field service management applications; and sales and order management services. It also offers human resources delivery; legal and contract operations; workplace service delivery products; app engine product; automation engine; platform privacy and security product; and source-to-pay operations. In addition, the company provides RaptorDB, a database built to manage workloads at scale; ServiceNow Impact that provides customers with software tools, guided plans, and AI-driven recommendations; customer support; and workflow data fabric. It serves government, financial services, healthcare and life science, manufacturing, Public Sector, retail, technology, and Telecom sectors through service providers and resale partners. The company has a strategic collaboration with Cohesity, Inc. to develop, operate, and safeguard autonomous AI agents and data with enterprise-grade reliability; and with ServiceNow to Advance Ai-Powered Solution for Mission-Critical Infrastructure Monitoring. The company was formerly known as Service-now.com and changed its name to ServiceNow, Inc. in May 2012. ServiceNow, Inc. has a strategic alliance with Accenture for integrated risk management and third-party risk management solutions. ServiceNow, Inc. was founded in 2004 and is headquartered in Santa Clara, California.

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ServiceNow, Inc.’s Stock Price as of Market Close

As of July 31, 2026, 4:00 PM, CST, ServiceNow, Inc.’s stock price was $111.230.

ServiceNow, Inc. is up 1.05% from its previous closing price of $110.070.

During the last market session, ServiceNow, Inc.’s stock traded between $106.050 and $112.390. Currently, there are approximately 1,031.35 million shares outstanding for ServiceNow, Inc..

ServiceNow, Inc.’s price-earnings (P/E) ratio is currently at 69.5, which is high compared to the Software industry median of 34.8. The price-earnings ratio gauges market expectation of future performance by relating a stock’s current share price to its earnings per share.

ServiceNow, Inc. Stock Price History

ServiceNow, Inc.’s (NOW) price is currently up 12.04% so far this month.

During the month of July, ServiceNow, Inc.’s stock price has reached a high of $118.360 and a low of $91.531.

Over the last year, ServiceNow, Inc. has hit prices as high as $194.726 and as low as $81.240. Year to date, ServiceNow, Inc.’s stock is down 27.39%.

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What Caused ServiceNow, Inc. Stock’s Price to Rise?

Stock prices are primarily based on seller supply and buyer demand. But have you ever wondered about what other factors affect a stock's price?

When an analyst changes their opinion of a stock by upgrading or downgrading their rating, it often leads to a sudden stock price adjustment. As of July 31, 2026, there were 0 analysts who downgraded ServiceNow, Inc.’s stock and 1 analyst who upgraded over the last month.

Additionally, you'll want to evaluate ServiceNow, Inc.’s financial health and valuation. Investors can use AAII's Value Grade, which combines six key valuation metrics like P/E and P/S ratios for a comprehensive analysis to conduct analysis on ServiceNow, Inc.’s valuation and financial health. This approach mitigates the limitations of single-metric evaluations.

ServiceNow, Inc.’s current valuation based on AAII’s Value Grade is a F, which means it is considered to be Ultra Expensive.

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Lastly, news and media coverage as well as recent press reports about the company or its industry may cause stock prices to fluctuate. You can check out the most recent news articles about ServiceNow, Inc. (NOW) by visiting AAII Stock Evaluator.

Relative Price Strength of ServiceNow, Inc.

Relative price strength measures a stock's performance against the market, helping investors identify stocks that are outperforming benchmarks.

For AAII’s Momentum Grade, a weighted relative price strength is calculated. Follow this link to learn more about the Momentum Grade.

As of July 31, 2026, ServiceNow, Inc. has a weighted four-quarter relative price strength of -7.42%, which translates to a Momentum Score of 30 and is considered to be Weak.

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ServiceNow, Inc. Stock Price: Bottom Line

As of July 31, 2026, ServiceNow, Inc.’s stock price is $111.230, which is up 1.05% from its previous closing price.

AAII advises against making stock decisions based solely on price or past returns. Instead, consider a variety of metrics, fundamentals, and analytics to evaluate a stock like ServiceNow, Inc. stock prices are influenced by market supply and demand and offer just a snapshot of a company's overall health.

Subscribing to AAII's A+ Investor provides access to comprehensive analytics and insights for confident investing.