Sifting through countless of stocks in the Banks industry can be tedious, and sometimes two stocks are just too similar to judge which is the better investment. If you’re on the fence about investing in Associated Banc-Corp or City Holding Company because you’re not sure how they measure up, it’s important to compare them on a few factors before making your decision.
Read on to learn how Associated Banc-Corp and City Holding Company compare based on key financial metrics to determine which better meets your investment needs.
About Associated Banc-Corp and City Holding Company
Associated Banc-Corp, a bank holding company, provides various banking and nonbanking products and services to individuals and businesses in Wisconsin, Illinois, Missouri, Texas, and Minnesota. It offers lending solutions, including commercial loans and lines of credit, commercial real estate financing, construction loans, letters of credit, leasing, asset-based lending and equipment finance, loan syndications products, residential mortgages, home equity loans and lines of credit, personal and installment loans, auto finance and business loans, and business lines of credit. The company also provides deposit and cash management solutions, such as commercial checking and interest-bearing deposit products, cash vault and night depository services, liquidity solutions, payables and receivables solutions, and information services; specialized financial services comprising interest rate risk management and foreign exchange solutions; fiduciary services consisting of administration of pension, profit-sharing and other employee benefit plans, fiduciary and corporate agency services, and institutional asset management services; and investable funds solutions, including savings, money market deposit accounts, IRA accounts, CDs, fixed and variable annuities, full-service, discount, and online investment brokerage; investment advisory services; and trust and investment management accounts. In addition, it offers deposit and transactional solutions, including checking, credit and debit cards, online banking and bill pay, and money transfer services. The company operates loan production offices in Indiana, Kansas, Michigan, New York, Ohio, and Texas. Associated Banc-Corp was founded in 1861 and is headquartered in Green Bay, Wisconsin.
City Holding Company operates as a financial holding company for City National Bank of West Virginia that provides banking, trust and investment management, and other financial solutions in the United States. It offers checking, savings, and money market accounts, as well as certificates of deposit and individual retirement accounts. The company also provides commercial and industrial loans that consist of loans to corporate and other legal entity borrowers primarily in small to mid-size industrial and commercial companies; commercial real estate loans comprising commercial mortgages, which are secured by nonresidential and multi-family residential properties; residential real estate loans to consumers for the purchase or refinance of residence; first-priority home equity loans; home equity lines of credit; amortized home equity loans; consumer loans that are secured and unsecured by automobiles, boats, recreational vehicles, certificates of deposit, and other personal property; and demand deposit account overdrafts, as well as owner-occupied real estate and construction, land development, and lines of credit. In addition, it offers mortgage banking services, including fixed and adjustable-rate mortgages, construction financing, land loans, production of conventional and government-insured mortgages, secondary marketing, and mortgage servicing. Further, the company provides treasury management, lockbox, and other cash management services; merchant credit card services; wealth management, trust, investment, and custodial services for commercial and individual customers; and corporate trust and institutional custody, financial and estate planning, and retirement plan services, as well as automated-teller-machine, interactive-teller-machine, mobile banking, interactive voice response systems, and credit and debit card services. The company was founded in 1957 and is headquartered in Charleston, West Virginia.
Latest Banks and Associated Banc-Corp, City Holding Company Stock News
As of July 30, 2026, Associated Banc-Corp had a $5.7 billion market capitalization, compared to the Banks median of $719.5 million. Associated Banc-Corp’s stock is up 19.9% in 2026, up 0.2% in the previous five trading days and up 21.92% in the past year.
Currently, Associated Banc-Corp’s price-earnings ratio is 10.7. Associated Banc-Corp’s trailing 12-month revenue is $1.5 billion with a 32.5% net profit margin. Year-over-year quarterly sales growth most recently was 12.1%. Analysts expect adjusted earnings to reach $2.948 per share for the current fiscal year. Associated Banc-Corp currently has a 3.1% dividend yield.
As of July 30, 2026, City Holding Company had a $2.0 billion market cap, putting it in the 54th percentile of all stocks. City Holding Company’s stock is up 21.7% in 2026, up 3.9% in the previous five trading days and up 15.2% in the past year.
Currently, City Holding Company’s price-earnings ratio is 15.9. City Holding Company’s trailing 12-month revenue is $319.7 million with a 41.1% net profit margin. Year-over-year quarterly sales growth most recently was 5.4%. Analysts expect adjusted earnings to reach $9.264 per share for the current fiscal year. City Holding Company currently has a 2.4% dividend yield.
How We Compare Associated Banc-Corp and City Holding Company Stock Grades
Stock evaluation requires access to huge amounts of data and the knowledge and time to sift through it all, make sense of financial ratios, read income statements and analyze recent stock movements. AAII created A+ Investor, a robust data suite that condenses data research in an actionable and customizable way suitable for investors of all knowledge levels, to help investors streamline and work through such data.
AAII’s proprietary stock grades come with A+ Investor. These offer intuitive A‐F grades for each of five key investing factors: value, growth, momentum, earnings estimate revisions and quality. Here, we’ll take a closer look at Associated Banc-Corp and City Holding Company’s stock grades to see how they measure up against one another.
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Associated Banc-Corp and City Holding Company Stock Value Grades
| Company | Ticker | Value |
| Associated Banc-Corp | ASB | A |
| City Holding Company | CHCO | C |
Successful stock investing involves buying low and selling high, so stock valuation is an important consideration for stock selection.
Buying stocks that are going to go up typically means buying stocks that are undervalued in the first place, although momentum investors may argue that point.
AAII’s A+ Investor Value Grade derives from a stock’s value score. The Value Score is the percentile rank of the average of the percentile ranks of the price-to-sales ratio, price-earnings ratio, enterprise-value-to-EBITDA (EV/EBITDA) ratio, shareholder yield, price-to-book-value ratio and price-to-free-cash-flow ratio. The score is variable, meaning it can consider all six ratios or, should any of the six ratios not be valid, the remaining ratios that are valid. To be assigned a Value Score, stocks must have a valid (non-null) ratio and corresponding ranking for at least two of the six valuation ratios.
Stocks with a Value Score from 81 to 100 are considered deep value, those with a score between 61 and 80 are a good value and so on.
Associated Banc-Corp has a Value Score of 81, which is Deep Value.
City Holding Company has a Value Score of 44, which is Average.
The Value Stock Winner: Associated Banc-Corp
As you can clearly see from the Value Grade breakdown above, Associated Banc-Corp is considered to have better value than City Holding Company. For investors who focus solely on a company’s valuation, Associated Banc-Corp could be a good stock to add to their portfolio. However, it’s important for investors to analyze multiple factors based on a wide range of metrics before deciding whether to buy.
Associated Banc-Corp and City Holding Company Growth Grades
| Company | Ticker | Growth |
| Associated Banc-Corp | ASB | C |
| City Holding Company | CHCO | A |
The foundation of growth investing is seeking out stocks of companies exhibiting strong, consistent and prolonged growth that is expected to continue into the future.
In order to compute the growth score and assign it a letter grade, the percentile ranks for each of three components‐consistency of annual sales growth, five-year sales growth rankings adjusted for extreme levels, and consistency of positive annual cash from operations‐must be determined. These three rank figures are added together, and the sum is ranked against the entire stock universe to arrive at a company’s Growth Score to create an equal distribution of grades.
The companies in the bottom 20% of the stock universe receive Growth Grades of F, considered to be very weak, while those in the top 20% receive A grades, which are considered very strong.
Associated Banc-Corp has a Growth Score of 56, which is Average.
City Holding Company has a Growth Score of 100, which is Very Strong.
The Growth Grade Winner: City Holding Company
As you can clearly see from the Growth Grade breakdown above, City Holding Company has a more attractive growth grade than Associated Banc-Corp. For investors who focus solely on how a company is growing relative to other companies in the same industry, City Holding Company could be a good stock to add to their portfolio. However, it’s important for investors to analyze multiple factors based on a wide range of metrics before deciding whether to buy.
Associated Banc-Corp and City Holding Company’s Momentum Grades
| Company | Ticker | Momentum |
| Associated Banc-Corp | ASB | C |
| City Holding Company | CHCO | B |
Momentum grades help to uncover stocks experiencing anomalously high rates of return; research finds that stocks with high relative levels of momentum tend to outperform, whereas those with low levels of momentum tend to continue underperforming. Momentum is based on the price change of a stock over a specified period relative to all other stocks.
Typically, AAII looks at the weighted relative strength over the trailing four quarters. The weighted four-quarter relative strength rank is the relative price change for each of the past four quarters. The most recent quarterly price change is given a weight of 40% and each of the three previous quarters are given a weighting of 20%.
Associated Banc-Corp has a Momentum Score of 60, which is Average.
City Holding Company has a Momentum Score of 63, which is Strong.
The Momentum Grade Winner: City Holding Company
As you can clearly see from the Momentum Grade breakdown above, City Holding Company is considered to have stronger momentum compared to Associated Banc-Corp. For those specifically looking for companies that have stronger momentum compared to other companies in the same industry, City Holding Company could be a good stock to invest in. However, it’s important for investors to analyze multiple factors based on a wide range of metrics before deciding whether to buy.
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Other Associated Banc-Corp and City Holding Company Grades
In addition to Growth, Momentum and Value, A+ Investor also provides grades for Estimate Revisions and Quality.
Earnings estimate revisions scores take into account the magnitude of a company’s earnings surprise in its last two reported fiscal quarters. Often, surprises beget further surprises‐or at least continued sales growth (the exact opposite is generally true, too).
AAII’s A+ Investor Quality Grade comes from the ranking of key metrics. Specifically, the quality grade is the percentile rank of the composite of return on assets (ROA), return on invested capital (ROIC), gross profit relative to assets, buyback yield, change in total liabilities to assets, accruals, Z double prime bankruptcy risk (Z) score and F-Score.
These 2 key factors, when combined with the above, provide a holistic view into a particular stock. Further, by joining A+ Investor you can see whether Associated Banc-Corp and City Holding Company pass any of our 60+ stock screens that have outperformed the market since their creation.
So, Which Is the Better Investment, Associated Banc-Corp or City Holding Company Stock?
Overall, Associated Banc-Corp stock has a Value Score of 81, Growth Score of 56 and Momentum Score of 60.
City Holding Company stock has a Value Score of 44, Growth Score of 100 and Momentum Score of 63.
Comparing Associated Banc-Corp and City Holding Company’s grades, scores and metrics can act as a solid basis to determine whether they may be a good investment or not. You’ll also want to look at your portfolio’s asset allocation as well as your risk tolerance and financial goals to see if either of these stocks would make a good fit for you. AAII can help you figure out which investments align with your individual needs and preferences.
Investors are encouraged to do their own due diligence and research. In this way, individuals can effectively become managers of their own assets‐without having to rely on others for financial independence. You can count on AAII for timeless articles on financial planning and stock-picking, unbiased research and actionable analysis.
A+ Investor adds to our qualitative teaching with a powerful data suite to help you whittle down investment choices to find stocks, exchange-traded funds (ETFs) or mutual funds that meet your needs.
AAII Disclaimer
We make no representations or warranties that any investor will, or is likely to, achieve profits similar to those shown, because past, hypothetical or simulated performance is not necessarily indicative of future results. Before making an investment decision, you should consider your circumstances and whether the information on our content is applicable to your situation. This information was prepared in good faith, and we accept no liability for any errors or omissions. The full disclaimer can be read here.
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