Why Intuit Inc.’s (INTU) Stock Is Up 5.48%

By Cynthia McLaughlin
July 31, 2026
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Avoid the stress of overpaying for a stock or missing an opportunity by using the right tools and insights to evaluate Intuit Inc. before investing.

In this article, we go over a few key elements for understanding Intuit Inc.’s stock price such as:

  • Intuit Inc.’s current stock price and volume
  • Why Intuit Inc.’s stock price changed recently
  • Upgrades and downgrades for INTU from analysts
  • INTU’s stock price momentum as measured by its relative strength

About Intuit Inc. (INTU)

Before we jump into Intuit Inc.’s stock price, history, target price and what caused it to recently rise, let’s take a look at some background.

Intuit Inc. provides financial management, payments and capital, compliance, and marketing products and services in the United States. The company operates in four segments: Global Business Solutions, Consumer, Credit Karma, and ProTax. The Global Business Solutions segment provides QuickBooks services, which include financial and business management online services, desktop software, payroll solutions, time tracking, merchant payment processing and bill pay solutions, checking accounts, and financing services for small and mid-market businesses; and Mailchimp, a marketing automation and customer relationship management. This segment also offers QuickBooks online services and desktop software solutions comprising QuickBooks Online, QuickBooks Live, QuickBooks Online Advanced, QuickBooks Self-Employed, QuickBooks Solopreneur financial and business management offerings, QuickBooks Online Payroll, QuickBooks Checking, QuickBooks Desktop software subscriptions, and QuickBooks Assisted Payroll. The Consumer segment provides do-it-yourself and assisted TurboTax income tax preparation products and services. The Credit Karma segment offers consumers with a personal finance platform that provides recommendations for credit card, home, auto, and personal loan, and insurance products; online savings and checking accounts; and access to its credit scores and reports, credit and identity monitoring, credit report dispute, credit building tools, and tools. The ProTax segment provides Lacerte, ProSeries, and ProFile desktop tax-preparation software products; and ProConnect Tax Online bill pay tax products, electronic tax filing service, and bank products and related services. It sells products and services through direct sales channels, multichannel shop-and-buy experiences, mobile application stores, and partner and other channels. Intuit Inc. was founded in 1983 and is headquartered in Mountain View, California.

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Intuit Inc.’s Stock Price as of Market Close

As of July 31, 2026, 4:00 PM, CST, Intuit Inc.’s stock price was $316.070.

Intuit Inc. is up 0.18% from its previous closing price of $315.500.

During the last market session, Intuit Inc.’s stock traded between $306.810 and $317.530. Currently, there are approximately 276.00 million shares outstanding for Intuit Inc..

Intuit Inc.’s price-earnings (P/E) ratio is currently at 19.3, which is low compared to the Software industry median of 33.6. The price-earnings ratio gauges market expectation of future performance by relating a stock’s current share price to its earnings per share.

Intuit Inc. Stock Price History

Intuit Inc.’s (INTU) price is currently up 21.1% so far this month.

During the month of July, Intuit Inc.’s stock price has reached a high of $336.940 and a low of $259.370.

Over the last year, Intuit Inc. has hit prices as high as $807.150 and as low as $252.840. Year to date, Intuit Inc.’s stock is down 52.29%.

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What Caused Intuit Inc. Stock’s Price to Rise?

Stock prices are primarily based on seller supply and buyer demand. But have you ever wondered about what other factors affect a stock's price?

When an analyst changes their opinion of a stock by upgrading or downgrading their rating, it often leads to a sudden stock price adjustment. As of July 30, 2026, there were 2 analysts who downgraded Intuit Inc.’s stock and 0 analysts who upgraded over the last month.

Additionally, you'll want to evaluate Intuit Inc.’s financial health and valuation. Investors can use AAII's Value Grade, which combines six key valuation metrics like P/E and P/S ratios for a comprehensive analysis to conduct analysis on Intuit Inc.’s valuation and financial health. This approach mitigates the limitations of single-metric evaluations.

Intuit Inc.’s current valuation based on AAII’s Value Grade is a D, which means it is considered to be Expensive.

Learn how to evaluate stocks with AAII Grades and Scores with A+ Investor today.

Lastly, news and media coverage as well as recent press reports about the company or its industry may cause stock prices to fluctuate. You can check out the most recent news articles about Intuit Inc. (INTU) by visiting AAII Stock Evaluator.

Relative Price Strength of Intuit Inc.

Relative price strength measures a stock's performance against the market, helping investors identify stocks that are outperforming benchmarks.

For AAII’s Momentum Grade, a weighted relative price strength is calculated. Follow this link to learn more about the Momentum Grade.

As of July 30, 2026, Intuit Inc. has a weighted four-quarter relative price strength of -23.40%, which translates to a Momentum Score of 10 and is considered to be Very Weak.

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Intuit Inc. Stock Price: Bottom Line

As of July 31, 2026, Intuit Inc.’s stock price is $316.070, which is up 0.18% from its previous closing price.

AAII advises against making stock decisions based solely on price or past returns. Instead, consider a variety of metrics, fundamentals, and analytics to evaluate a stock like Intuit Inc. stock prices are influenced by market supply and demand and offer just a snapshot of a company's overall health.

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