Avoid the stress of overpaying for a stock or missing an opportunity by using the right tools and insights to evaluate Booking Holdings Inc. before investing.

In this article, we go over a few key elements for understanding Booking Holdings Inc.’s stock price such as:

• Booking Holdings Inc.’s current stock price and volume
• Why Booking Holdings Inc.’s stock price changed recently
• Upgrades and downgrades for BKNG from analysts
• BKNG’s stock price momentum as measured by its relative strength

About Booking Holdings Inc. (BKNG)

Before we jump into Booking Holdings Inc.’s stock price, history, target price and what caused it to recently dip, let’s take a look at some background.

Booking Holdings Inc., together with its subsidiaries, provides online and traditional travel and restaurant reservations and related services in the United States, the Netherlands, the United Kingdom, and internationally. The company operates Booking.com, which offers online accommodation reservations; and Priceline, which provides discount travel reservations services, as well as online accommodation, flight, rental car reservation services, vacation packages, cruises, activity, and affiliate programs. It also operates Agoda that offers online accommodation reservation, flight, ground transportation, and attractions. In addition, the company operates KAYAK, an online meta-search service that allows consumers to search and compare travel itineraries and prices; and OpenTable for booking online restaurant reservations, as well as reservation management services to restaurants. Further, it offers travel-related insurance products, payment facilitation, and restaurant management services to consumers, travel service providers, and restaurants; and advertising services. The company was formerly known as The Priceline Group Inc. and changed its name to Booking Holdings Inc. in February 2018. Booking Holdings Inc. was founded in 1997 and is headquartered in Norwalk, Connecticut.

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Booking Holdings Inc.’s Stock Price as of Market Close

As of July 31, 2026, 4:00 PM, CST, Booking Holdings Inc.’s stock price was $192.900.

Booking Holdings Inc. is down 0.18% from its previous closing price of $193.240.

During the last market session, Booking Holdings Inc.’s stock traded between $190.805 and $194.960. Currently, there are approximately 790.00 million shares outstanding for Booking Holdings Inc..

Booking Holdings Inc.’s price-earnings (P/E) ratio is currently at 25.3, which is low compared to the Hotels, Restaurants & Leisure industry median of 25.8. The price-earnings ratio gauges market expectation of future performance by relating a stock’s current share price to its earnings per share.

Booking Holdings Inc. Stock Price History

Booking Holdings Inc.’s (BKNG) price is currently up 8.22% so far this month.

During the month of July, Booking Holdings Inc.’s stock price has reached a high of $204.610 and a low of $170.310.

Over the last year, Booking Holdings Inc. has hit prices as high as $231.800 and as low as $150.140. Year to date, Booking Holdings Inc.’s stock is down 9.95%.

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What Caused Booking Holdings Inc. Stock’s Price to Dip?

Stock prices are primarily based on seller supply and buyer demand. But have you ever wondered about what other factors affect a stock's price?

When an analyst changes their opinion of a stock by upgrading or downgrading their rating, it often leads to a sudden stock price adjustment. As of July 31, 2026, there were 0 analysts who downgraded Booking Holdings Inc.’s stock and 1 analyst who upgraded over the last month.

Additionally, you'll want to evaluate Booking Holdings Inc.’s financial health and valuation. Investors can use AAII's Value Grade, which combines six key valuation metrics like P/E and P/S ratios for a comprehensive analysis to conduct analysis on Booking Holdings Inc.’s valuation and financial health. This approach mitigates the limitations of single-metric evaluations.

Booking Holdings Inc.’s current valuation based on AAII’s Value Grade is a D, which means it is considered to be Expensive.

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Lastly, news and media coverage as well as recent press reports about the company or its industry may cause stock prices to fluctuate. You can check out the most recent news articles about Booking Holdings Inc. (BKNG) by visiting AAII Stock Evaluator.

Relative Price Strength of Booking Holdings Inc.

Relative price strength measures a stock's performance against the market, helping investors identify stocks that are outperforming benchmarks.

For AAII’s Momentum Grade, a weighted relative price strength is calculated. Follow this link to learn more about the Momentum Grade.

As of July 31, 2026, Booking Holdings Inc. has a weighted four-quarter relative price strength of -3.29%, which translates to a Momentum Score of 42 and is considered to be Average.

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Booking Holdings Inc. Stock Price: Bottom Line

As of July 31, 2026, Booking Holdings Inc.’s stock price is $192.900, which is down 0.18% from its previous closing price.

AAII advises against making stock decisions based solely on price or past returns. Instead, consider a variety of metrics, fundamentals, and analytics to evaluate a stock like Booking Holdings Inc. stock prices are influenced by market supply and demand and offer just a snapshot of a company's overall health.

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