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MAT

PII

SWBI

Based on key financial metrics such as the price-to-sales ratio, shareholder yield and the price-earnings ratio, the following 3 stocks made the list for top value stocks in the Leisure Products industry. Those looking for value stocks to add to their portfolio may want to use this list as a starting point for further investment research.

Why Focus on Undervalued Leisure Products Stocks?

Value investors seek to buy stocks at a discount to their intrinsic value. Long-term returns show that such strategies are advantageous. Value stocks, as a group, tend to outperform growth stocks over extended periods of time. Typically, value investors perform financial analysis of numerous metrics, don’t follow the herd and are long-term investors.

AAII’s A+ Investor Value Grade is derived from a stock’s Value Score. The Value Score is the percentile rank of the average of the percentile ranks of the price-to-sales ratio, price-earnings ratio, enterprise-value-to-EBITDA (EV/EBITDA) ratio, shareholder yield, price-to-book-value ratio and price-to-free-cash-flow ratio. The score is variable, meaning it can consider all six ratios or, should any of the six ratios not be valid, the remaining ratios that are valid. To be assigned a Value Score, stocks must have a valid (non-null) ratio and corresponding ranking for at least two of the six valuation ratios.

What Goes Into AAII’s Value Grade?

Stock evaluation requires access to huge amounts of data as well as the knowledge and time to sift through it all, make sense of financial ratios, read income statements and analyze recent stock movement. AAII created A+ Investor, a robust data suite that condenses data research in an actionable and customizable way suitable for investors of all knowledge levels, to help investors with that task.

AAII’s proprietary stock grades come with A+ Investor. These offer intuitive A–F grades for more than just value. It is possible for a stock to appear cheap based on one valuation metric but appear expensive on another. It is also possible for one valuation ratio to be associated with outperforming stocks during certain periods of time but not others. Some stocks may even have null values for certain metrics like the price-earnings ratio or the price-to-book ratio but not others. An example of this would be a company with losses instead of profits or a negative book value because of heavy borrowing. Negative earnings or book value result in non-meaningful ratios that are left blank or null.

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3 Undervalued Leisure Products Stocks

Of course, there are countless value stocks that are worth mentioning, but this is a concise list of the top 3 undervalued stocks in the Leisure Products industry for Saturday, August 01, 2026. Let’s take a closer look at their individual scores to see how they measure up against each other and the Leisure Products industry median.

Company	Ticker	Price/Sales	Price/Earnings	EV/EBITDA	Shareholder Yield	Price/Book Value	Price/Free Cash Flow	Value Grade
Mattel, Inc.	MAT	0.88	9.5	7.9	9.2%	2.08	14.0	A
Polaris Inc.	PII	0.51	na	8.4	3.2%	4.56	na	B
Smith & Wesson Brands, Inc.	SWBI	1.23	35.4	10.3	2.5%	1.72	9.6	B

The Value Grade is assigned based on how each stock’s composite valuation compares to all other stocks.

The process for assigning grades starts with each variable for a given stock. The percentile rankings for all valid ratios that a stock has are calculated. So, for instance, a stock could have a price-to-book ranking in the 43rd percentile, a price-earnings ranking in the 67th percentile, a price-to-sales ranking in the 23rd percentile, etc. Then, those rankings are averaged for each stock. (A minimum of two valid variables are required, though all six will be used if available.)

Once the average of the individual variables is calculated, that average is ranked against all stocks. Put another way, each stock’s composite valuation is compared to all other stocks. These ranks are then sorted into quintiles from the cheapest 20% (a grade of A) to the most expensive 20% (a grade of F).

As always, we recommend that you conduct proper due diligence and research before investing in any security. We also suggest that investors utilize numerous grades, not just value, when it comes to deciding whether a company is a good fit for their allocation needs.

Mattel, Inc.’s Value Grade

Value Grade:

Metric	Score	MAT	Industry Median
Price/Sales	29	0.88	0.88
Price/Earnings	14	9.5	35.8
EV/EBITDA	24	7.9	13.9
Shareholder Yield	6	9.2%	1.1%
Price/Book Value	52	2.08	1.66
Price/Free Cash Flow	35	14.0	15.1

Mattel, Inc., a play and family entertainment company, designs, manufactures, markets, and sells toys, games, and other products in North America, Europe, the Middle East, Africa, Latin America, and the Asia Pacific. The company offers dolls and accessories, books, content, and lifestyle products for children under the Barbie, American Girl, Disney Princess, Disney Frozen, Monster High, Polly Pocket, and KPop Demon Hunters brands; die-cast vehicles, tracks, playsets, and accessories for kids, adults, and collectors under the Hot Wheels, Hot Wheels Monster Trucks, Hot Wheels RC, Matchbox, and Matchbox, and Cars brands; and infant, toddler, and preschool products comprising toys, content, live events, and other consumer products under the Fisher-Price, Little People, Thomas & Friends, and Power Wheels brands. It also provides action figures, building sets, games, and other products under the Masters of the Universe, Mattel Brick Shop, MEGA, UNO, Jurassic World, Minecraft, WWE, Toy Story, Star Wars, Pictionary, Skip-Bo, Phase 10, and Blokus brands; and licensor partner brands, including Disney Pixar, Microsoft, NBCUniversal, and WWE. The company sells its products to retailers, including omnichannel retailers, discount and free-standing toy stores, chain stores, department stores, and other retail outlets; wholesalers; and directly to consumers through retail spaces, boutique stores, agents and distributors, and its e-commerce platforms and third-party e-commerce channels. Mattel, Inc. was founded in 1945 and is headquartered in El Segundo, California.

Stocks with a Value Score from 81 to 100 are considered deep value, those with a score between 61 and 80 are value and so on.

Mattel, Inc. has a Value Score of 89, which is considered to be undervalued.

When you look at Mattel, Inc.’s price-to-sales ratio at 0.88 compared to the industry median at 0.88, this company has a higher price relative to revenue compared to its peers. This could make Mattel, Inc.’s stock fairly attractive for value investors.

Mattel, Inc.’s price-earnings ratio is 9.50 compared to the industry median at 35.80. This means it has a lower share price relative to earnings compared to its peers. This could make Mattel, Inc. more attractive for value investors.

Now, let’s assess Mattel, Inc.’s EV/EBITDA ratio, also known as enterprise multiple. At 7.9, when compared to the industry median of 13.9, the company may be considered undervalued in relation to its peers. Value investors could use the enterprise multiple to identify stocks that are considered overvalued or undervalued relative to their industry.

Shareholder yield is the sum of a stock’s dividend yield (paid over previous 12 months minus special dividends) and the percentage of net share buybacks over the previous 12 months. Mattel, Inc.’s shareholder yield is higher than its industry median ratio of 1.10%. Value investors may look for an attractive shareholder yield because it can be a powerful tool for identifying if the company has a good management team.

As one of the most common value metrics, the price-to-book ratio evaluates a company’s current market price relative to its book value. Mattel, Inc.’s price-to-book ratio is higher than its industry median ratio of 1.66. This could make Mattel, Inc. less attractive to investors looking for a new addition to their portfolio.

Lastly, let’s take a look at Mattel, Inc.’s price-to-free-cash-flow ratio (P/FCF), which can indicate a company’s market value relative to its operating cash flow. Mattel, Inc.’s price-to-free-cash-flow ratio is lower than its industry median ratio of 15.05. This could make Mattel, Inc. more attractive because the lower P/FCF ratio indicates that Mattel, Inc. is undervalued. The P/FCF ratio metric can also be viewed over a long-term time frame to see if the company's cash flow to share price value is generally improving or worsening.

Polaris Inc.’s Value Grade

Value Grade:

Metric	Score	PII	Industry Median
Price/Sales	19	0.51	0.88
Price/Earnings	na	na	35.8
EV/EBITDA	27	8.4	13.9
Shareholder Yield	24	3.2%	1.1%
Price/Book Value	76	4.56	1.66
Price/Free Cash Flow	na	na	15.1

Polaris Inc. designs, engineers, manufactures, and markets powersports vehicles in the United States, Canada, and internationally. It operates through three segments: Off Road, On Road, and Marine. The company offers off-road vehicles (ORVs), including all-terrain vehicles and side-by-side vehicles; military and commercial ORVs; snowmobiles; motorcycles; moto-roadsters; quadricycles; and pontoon and deck boats. It also provides source parts, garments, and accessories, such as helmets, jackets, gloves, pants, and hats; and snowmobile accessories comprising covers, traction products, reverse kits, electric starters, tracks, pull-behinds, bags, and windshields, as well as gear and apparel for its snowmobiles consisting of helmets, jackets, goggles, gloves, boots, bibs, pants, and hats. In addition, the company offers ORV accessories, including winches, bumper/brushguards, plows, racks, wheels and tires, cab systems, lighting and audio systems, cargo box accessories, and tracks, as well as replacement parts and lubricants. Further, it provides motorcycle accessories, such as performance enhancements, saddle bags, handlebars, backrests, exhausts, windshields, seats, and various chrome accessories, as well as light duty hauling and passenger vehicles. The company sells its products through dealers and distributors, as well as online. The company was formerly known as Polaris Industries Inc. Polaris Inc. was founded in 1945 and is headquartered in Medina, Minnesota.

Stocks with a Value Score from 81 to 100 are considered deep value, those with a score between 61 and 80 are value and so on.

Polaris Inc. has a Value Score of 72, which is considered to be undervalued.

Polaris Inc.’s price-to-book ratio is lower than its peers. This could make Polaris Inc. more attractive for value investors when compared to the industry median at 1.66.

You can read more about Polaris Inc.’s key financial metrics like shareholder yield, price-to-free-cash-flow and EV/EBITDA ratio, or learn more about its Momentum and Growth Grades, by subscribing to A+ Investor.

Smith & Wesson Brands, Inc.’s Value Grade

Value Grade:

Metric	Score	SWBI	Industry Median
Price/Sales	35	1.23	0.88
Price/Earnings	74	35.4	35.8
EV/EBITDA	38	10.3	13.9
Shareholder Yield	28	2.5%	1.1%
Price/Book Value	45	1.72	1.66
Price/Free Cash Flow	21	9.6	15.1

Smith & Wesson Brands, Inc. engages in the design, manufacture, and sale of firearms worldwide. It offers handguns, including revolvers and pistols; long guns, such as modern sporting rifles, pistol caliber carbines, and lever-action rifles; handcuffs; suppressors; and other firearm-related products. It also provides manufacturing services comprising forging, heat treating, rapid prototyping, tooling, finishing, plating, machining, and custom plastic injection molding, assembly, and distribution services to other businesses; and sells parts purchased through third parties. The company sells its products to firearm enthusiasts, collectors, hunters, sportsmen, competitive shooters, individuals desiring home and personal protection, law enforcement, security agencies and officers, and military agencies. It markets its products through independent dealers, retailers, in-store retails, and direct to consumers, and range operations; print, broadcast, and digital advertising campaigns; social and electronic media; and in-store retail merchandising strategies. The company was founded in 1852 and is based in Maryville, Tennessee.

Stocks with a Value Score from 81 to 100 are considered deep value, those with a score between 61 and 80 are value and so on.

Smith & Wesson Brands, Inc. has a Value Score of 65, which is considered to be undervalued.

Smith & Wesson Brands, Inc.’s price-earnings ratio is 35.4 compared to the industry median at 35.8. This means that it has a lower price relative to its earnings compared to its peers. This makes Smith & Wesson Brands, Inc. more attractive for value investors.

Smith & Wesson Brands, Inc.’s price-to-book ratio is lower than its peers. This could make Smith & Wesson Brands, Inc. fairly attractive for value investors when compared to the industry median at 1.66.

You can read more about Smith & Wesson Brands, Inc.’s key financial metrics like shareholder yield, price-to-free-cash-flow and EV/EBITDA ratio, or learn more about its Momentum and Growth Grades, by subscribing to A+ Investor.

Other Leisure Products Stock Grades

Value is just one of the five Stock Grades included in our A+ Investor service. AAII members can see the top-graded stocks—those with grades of A or B for value, growth, momentum, earnings estimate revisions and quality—on the A+ Stock Grades Screener.

Also, if you want full access to all of AAII’s premium services, you can subscribe to one convenient bundled plan called AAII Platinum where you can try out A+ Investor, AAII Dividend Investing, the Stock Superstars Report, Growth Investing and VMQ Stocks. With the other premium services, you can dive deep into additional metrics, portfolios, commentary and information about Leisure Products stocks as well as other industrys.

Choosing Which of the 3 Best Leisure Products Stocks Is Right for You

Choosing which value stocks to invest in will ultimately depend on your individual goals and allocation; however, comparing similar value stocks in the same industry can help you analyze which might be better investments for you in the long run. So, let’s take a look at the Value Grade for all of our stocks.

Mattel, Inc. stock has a Value Grade of A.
Polaris Inc. stock has a Value Grade of B.
Smith & Wesson Brands, Inc. stock has a Value Grade of B.

Now that you have a bit more background about each of the 3 undervalued stocks in the Leisure Products industry as well as their overall grades, it’s time for you to conduct additional research to see if these could fit your portfolio needs based on your goals and risk tolerance. AAII can help you figure out both and identify which investments align with what works best for you.

We do so through a program of education that teaches you to invest for yourself and become an effective manager of your own wealth—no more relying on others for your financial independence. You can rely on AAII for timeless articles on financial planning and stock-picking, unbiased research and actionable analysis that makes you a better investor.

A+ Investor adds to that qualitative teaching by giving you a powerful data suite that helps you whittle down investment decisions to find stocks, exchange-traded funds (ETFs) or mutual funds that meet your needs.

Additional Resources About Leisure Products Stocks

Want to learn more about Leisure Products stocks to see if they could be the right investment for you? Check out some additional resources and articles to help you on your financial journey.

AAII Disclaimer

We make no representations or warranties that any investor will, or is likely to, achieve profits similar to those shown, because past, hypothetical or simulated performance is not necessarily indicative of future results. Before making an investment decision, you should consider your circumstances and whether the information on our content is applicable to your situation. This information was prepared in good faith and we accept no liability for any errors or omissions. The full disclaimer can be read here.