Avoid the stress of overpaying for a stock or missing an opportunity by using the right tools and insights to evaluate Outdoor Holding Company before investing.

In this article, we go over a few key elements for understanding Outdoor Holding Company’s stock price such as:

• Outdoor Holding Company’s current stock price and volume
• Why Outdoor Holding Company’s stock price changed recently
• Upgrades and downgrades for POWW from analysts
• POWW’s stock price momentum as measured by its relative strength

About Outdoor Holding Company (POWW)

Before we jump into Outdoor Holding Company’s stock price, history, target price and what caused it to recently rise, let’s take a look at some background.

Outdoor Holding Company engages in online marketplace business. It owns and operates the GunBroker e-commerce marketplace, an auction site that supports the lawful sale of firearms, ammunition, and hunting/shooting accessories. The company also offers a state and federal compliant solution that connects buyers with sellers. Outdoor Holding Company was formerly known as AMMO, Inc. and changed its name to Outdoor Holding Company in April 2025. Outdoor Holding Company is headquartered in Atlanta, Georgia.

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Outdoor Holding Company’s Stock Price as of Market Close

As of August 18, 2026, 12:00 PM, CST, Outdoor Holding Company’s stock price was $2.265.

Outdoor Holding Company is up 2.03% from its previous closing price of $2.220.

During the last market session, Outdoor Holding Company’s stock traded between $2.210 and $2.280. Currently, there are approximately 116.49 million shares outstanding for Outdoor Holding Company.

Outdoor Holding Company’s price-earnings (P/E) ratio is currently at 185.0, which is high compared to the Specialty Retail industry median of 18.8. The price-earnings ratio gauges market expectation of future performance by relating a stock’s current share price to its earnings per share.

Outdoor Holding Company Stock Price History

Outdoor Holding Company’s (POWW) price is currently up 5.84% so far this month.

During the month of August, Outdoor Holding Company’s stock price has reached a high of $2.670 and a low of $2.105.

Over the last year, Outdoor Holding Company has hit prices as high as $2.670 and as low as $1.310. Year to date, Outdoor Holding Company’s stock is up 32.46%.

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What Caused Outdoor Holding Company Stock’s Price to Rise?

Stock prices are primarily based on seller supply and buyer demand. But have you ever wondered about what other factors affect a stock's price?

When an analyst changes their opinion of a stock by upgrading or downgrading their rating, it often leads to a sudden stock price adjustment. As of August 17, 2026, there were analysts who downgraded Outdoor Holding Company’s stock and analysts who upgraded over the last month.

Additionally, you'll want to evaluate Outdoor Holding Company’s financial health and valuation. Investors can use AAII's Value Grade, which combines six key valuation metrics like P/E and P/S ratios for a comprehensive analysis to conduct analysis on Outdoor Holding Company’s valuation and financial health. This approach mitigates the limitations of single-metric evaluations.

Outdoor Holding Company’s current valuation based on AAII’s Value Grade is a D, which means it is considered to be Expensive.

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Lastly, news and media coverage as well as recent press reports about the company or its industry may cause stock prices to fluctuate. You can check out the most recent news articles about Outdoor Holding Company (POWW) by visiting AAII Stock Evaluator.

Relative Price Strength of Outdoor Holding Company

Relative price strength measures a stock's performance against the market, helping investors identify stocks that are outperforming benchmarks.

For AAII’s Momentum Grade, a weighted relative price strength is calculated. Follow this link to learn more about the Momentum Grade.

As of August 17, 2026, Outdoor Holding Company has a weighted four-quarter relative price strength of 9.26%, which translates to a Momentum Score of 79 and is considered to be Strong.

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Outdoor Holding Company Stock Price: Bottom Line

As of August 18, 2026, Outdoor Holding Company’s stock price is $2.265, which is up 2.03% from its previous closing price.

AAII advises against making stock decisions based solely on price or past returns. Instead, consider a variety of metrics, fundamentals, and analytics to evaluate a stock like Outdoor Holding Company stock prices are influenced by market supply and demand and offer just a snapshot of a company's overall health.

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