7 Undervalued Interactive Media & Services Stocks for Monday, August 17

By Jenna Brashear
August 17, 2026
Diamond graphic indicating best value stocks in their industry
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Based on key financial metrics such as the price-to-sales ratio, shareholder yield and the price-earnings ratio, the following 7 stocks made the list for top value stocks in the Interactive Media & Services industry. Those looking for value stocks to add to their portfolio may want to use this list as a starting point for further investment research.

Why Focus on Undervalued Interactive Media & Services Stocks?

Value investors seek to buy stocks at a discount to their intrinsic value. Long-term returns show that such strategies are advantageous. Value stocks, as a group, tend to outperform growth stocks over extended periods of time. Typically, value investors perform financial analysis of numerous metrics, don’t follow the herd and are long-term investors.

AAII’s A+ Investor Value Grade is derived from a stock’s Value Score. The Value Score is the percentile rank of the average of the percentile ranks of the price-to-sales ratio, price-earnings ratio, enterprise-value-to-EBITDA (EV/EBITDA) ratio, shareholder yield, price-to-book-value ratio and price-to-free-cash-flow ratio. The score is variable, meaning it can consider all six ratios or, should any of the six ratios not be valid, the remaining ratios that are valid. To be assigned a Value Score, stocks must have a valid (non-null) ratio and corresponding ranking for at least two of the six valuation ratios.

What Goes Into AAII’s Value Grade?

Stock evaluation requires access to huge amounts of data as well as the knowledge and time to sift through it all, make sense of financial ratios, read income statements and analyze recent stock movement. AAII created A+ Investor, a robust data suite that condenses data research in an actionable and customizable way suitable for investors of all knowledge levels, to help investors with that task.

AAII’s proprietary stock grades come with A+ Investor. These offer intuitive A–F grades for more than just value. It is possible for a stock to appear cheap based on one valuation metric but appear expensive on another. It is also possible for one valuation ratio to be associated with outperforming stocks during certain periods of time but not others. Some stocks may even have null values for certain metrics like the price-earnings ratio or the price-to-book ratio but not others. An example of this would be a company with losses instead of profits or a negative book value because of heavy borrowing. Negative earnings or book value result in non-meaningful ratios that are left blank or null.

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7 Undervalued Interactive Media & Services Stocks

Of course, there are countless value stocks that are worth mentioning, but this is a concise list of the top 7 undervalued stocks in the Interactive Media & Services industry for Tuesday, August 18, 2026. Let’s take a closer look at their individual scores to see how they measure up against each other and the Interactive Media & Services industry median.

Company Ticker Price/Sales Price/Earnings EV/EBITDA Shareholder Yield Price/Book Value Price/Free Cash Flow Value Grade
Cars.com Inc. CARS 0.97 20.8 7.2 11.5% 1.44 4.7 A
ZoomInfo Technologies Inc. GTM 0.93 na 10.6 10.0% 1.33 3.2 A
People Incorporated PPLI 1.29 6.8 18.7 6.7% 0.58 37.3 B
trivago N.V. TRVG 0.60 29.5 17.1 2.3% 1.51 9.1 B
WEBTOON Entertainment Inc. WBTN 0.82 na na (3.8%) 0.98 na B
Yelp Inc. YELP 0.94 11.0 6.8 13.8% 1.97 4.6 A
ZipRecruiter, Inc. ZIP 0.93 14.8 na 9.8% na 19.4 A

The Value Grade is assigned based on how each stock’s composite valuation compares to all other stocks.

The process for assigning grades starts with each variable for a given stock. The percentile rankings for all valid ratios that a stock has are calculated. So, for instance, a stock could have a price-to-book ranking in the 43rd percentile, a price-earnings ranking in the 67th percentile, a price-to-sales ranking in the 23rd percentile, etc. Then, those rankings are averaged for each stock. (A minimum of two valid variables are required, though all six will be used if available.)

Once the average of the individual variables is calculated, that average is ranked against all stocks. Put another way, each stock’s composite valuation is compared to all other stocks. These ranks are then sorted into quintiles from the cheapest 20% (a grade of A) to the most expensive 20% (a grade of F).

As always, we recommend that you conduct proper due diligence and research before investing in any security. We also suggest that investors utilize numerous grades, not just value, when it comes to deciding whether a company is a good fit for their allocation needs.

Cars.com Inc.’s Value Grade

Value Grade:

Metric Score CARS Industry Median
Price/Sales 30 0.97 0.83
Price/Earnings 53 20.8 16.9
EV/EBITDA 21 7.2 8.3
Shareholder Yield 4 11.5% 0.0%
Price/Book Value 37 1.44 1.38
Price/Free Cash Flow 10 4.7 9.1

Cars.com Inc., an audience-driven technology company, provides solutions for the automotive industry in the United States. The company offers marketplace through Cars.com that allows OEMs and dealers to merchandise their inventory, as well as provides reputation management technology and digital financing tools. It also operates dealer websites to transform automotive retail processes; and trade and appraisal product, including AccuTrade, which uses demand data and diagnostic scans to determine the right trade-in offer for every VIN in minutes. In addition, the company offers media solution, such as Cars Social, allows dealers to target and serve native advertisements displaying real-time inventory to in-market car shoppers on Facebook, Instagram, and other social media platform; VIN Performance Media, a machine-learning for media campaign, including audience targeting, real-time inventory, and ad placement across search, social, and display; In-Market Video, provides OEMs and dealers to pinpoint serious, ready-to-buy shoppers geographically; and proprietary in-market media solutions. The company serves local dealers, OEMs, dealer groups, and auto-adjacent companies. Cars.com Inc. was founded in 1998 and is headquartered in Chicago, Illinois.

Stocks with a Value Score from 81 to 100 are considered deep value, those with a score between 61 and 80 are value and so on.

Cars.com Inc. has a Value Score of 89, which is considered to be undervalued.

When you look at Cars.com Inc.’s price-to-sales ratio at 0.97 compared to the industry median at 0.83, this company has a higher price relative to revenue compared to its peers. This could make Cars.com Inc.’s stock less attractive for value investors.

Cars.com Inc.’s price-earnings ratio is 20.80 compared to the industry median at 16.90. This means it has a higher share price relative to earnings compared to its peers. This could make Cars.com Inc. less attractive for value investors.

Now, let’s assess Cars.com Inc.’s EV/EBITDA ratio, also known as enterprise multiple. At 7.2, when compared to the industry median of 8.3, the company may be considered undervalued in relation to its peers. Value investors could use the enterprise multiple to identify stocks that are considered overvalued or undervalued relative to their industry.

Shareholder yield is the sum of a stock’s dividend yield (paid over previous 12 months minus special dividends) and the percentage of net share buybacks over the previous 12 months. Cars.com Inc.’s shareholder yield is higher than its industry median ratio of 0.00%. Value investors may look for an attractive shareholder yield because it can be a powerful tool for identifying if the company has a good management team.

As one of the most common value metrics, the price-to-book ratio evaluates a company’s current market price relative to its book value. Cars.com Inc.’s price-to-book ratio is higher than its industry median ratio of 1.38. This could make Cars.com Inc. less attractive to investors looking for a new addition to their portfolio.

Lastly, let’s take a look at Cars.com Inc.’s price-to-free-cash-flow ratio (P/FCF), which can indicate a company’s market value relative to its operating cash flow. Cars.com Inc.’s price-to-free-cash-flow ratio is lower than its industry median ratio of 9.10. This could make Cars.com Inc. more attractive because the lower P/FCF ratio indicates that Cars.com Inc. is undervalued. The P/FCF ratio metric can also be viewed over a long-term time frame to see if the company's cash flow to share price value is generally improving or worsening.

ZoomInfo Technologies Inc.’s Value Grade

Value Grade:

Metric Score GTM Industry Median
Price/Sales 29 0.93 0.83
Price/Earnings na na 16.9
EV/EBITDA 40 10.6 8.3
Shareholder Yield 5 10.0% 0.0%
Price/Book Value 33 1.33 1.38
Price/Free Cash Flow 6 3.2 9.1

ZoomInfo Technologies Inc., together with its subsidiaries, provides go-to-market intelligence and engagement platform for sales, marketing, operations, and recruiting professionals in the United States and internationally. The company’s cloud-based platform provides workflow tools and information on organizations and professionals to help users identify target customers and decision makers, obtain continually updated predictive lead and company scoring, monitor buying signals and other attributes of target companies, craft messages, engage through automated sales tools, and track progress through the deal cycle. Its paid products include ZoomInfo Copilot, ZoomInfo Sales, ZoomInfo Marketing, ZoomInfo Operations, and ZoomInfo Talent, as well as ZoomInfo Lite. The company serves global enterprises, mid-market companies, and down to small businesses that operate in various industry, including software, business services, manufacturing, telecommunications, financial services, media and internet, transportation, education, hospitality, insurance, and real estate. ZoomInfo Technologies Inc. was founded in 2007 and is headquartered in Vancouver, Washington.

Stocks with a Value Score from 81 to 100 are considered deep value, those with a score between 61 and 80 are value and so on.

ZoomInfo Technologies Inc. has a Value Score of 93, which is considered to be undervalued.

ZoomInfo Technologies Inc.’s price-to-book ratio is higher than its peers. This could make ZoomInfo Technologies Inc. less attractive for value investors when compared to the industry median at 1.38.

You can read more about ZoomInfo Technologies Inc.’s key financial metrics like shareholder yield, price-to-free-cash-flow and EV/EBITDA ratio, or learn more about its Momentum and Growth Grades, by subscribing to A+ Investor.

People Incorporated’s Value Grade

Value Grade:

Metric Score PPLI Industry Median
Price/Sales 37 1.29 0.83
Price/Earnings 8 6.8 16.9
EV/EBITDA 73 18.7 8.3
Shareholder Yield 11 6.7% 0.0%
Price/Book Value 10 0.58 1.38
Price/Free Cash Flow 75 37.3 9.1

People Incorporated, together with its subsidiaries, operates as a media and internet company worldwide. The company publishes original and engaging digital content in the form of articles, illustrations, and videos and images; and magazines related to women and lifestyle under the media platforms and formats, such as People, Entertainment Weekly, People en Español, Allrecipes, Food & Wine, Simply Recipes, Serious Eats, EatingWell, The Spruce Eats, Liquor.com, MyRecipes, Feedfeed, Better Homes & Gardens, The Spruce, REAL SIMPLE, Southern Living, Martha Stewart, Magnolia Journal, InStyle, Byrdie and Brides, Travel + Leisure, Investopedia, Lifewire, The Spruce Pets, Midwest Living, Verywell, and Successful Farming. It also operates websites that offers general search services and information, including Ask.com, a search site with a variety of fresh and contemporary content; Reference.com that offers content across select vertical categories; Consumersearch.com, which offers content designed to simplify the product research process; and Shopping.net, a vertical shopping search site, as well as offers direct-to-consumer downloadable desktop applications. In addition, the company provides Care.com, an online destination for families to connect with caregivers for their children, aging parents, pets, and homes under the Care For Business and HomePay brands; a platform to connect healthcare professionals with job opportunities under the Vivian Health name; The Daily Beast, a website dedicated to news, commentary, culture, and entertainment that publishes original reporting and opinion; and production and producer services for feature films for sale and distribution through theatrical releases and video-on-demand services under the IAC Films name. The company was formerly known as IAC Inc. and changed its name to People Incorporated in June 2026. People Incorporated is headquartered in New York, New York.

Stocks with a Value Score from 81 to 100 are considered deep value, those with a score between 61 and 80 are value and so on.

People Incorporated has a Value Score of 73, which is considered to be undervalued.

People Incorporated’s price-earnings ratio is 6.8 compared to the industry median at 16.9. This means that it has a lower price relative to its earnings compared to its peers. This makes People Incorporated more attractive for value investors.

People Incorporated’s price-to-book ratio is higher than its peers. This could make People Incorporated less attractive for value investors when compared to the industry median at 1.38.

You can read more about People Incorporated’s key financial metrics like shareholder yield, price-to-free-cash-flow and EV/EBITDA ratio, or learn more about its Momentum and Growth Grades, by subscribing to A+ Investor.

trivago N.V.’s Value Grade

Value Grade:

Metric Score TRVG Industry Median
Price/Sales 21 0.60 0.83
Price/Earnings 68 29.5 16.9
EV/EBITDA 69 17.1 8.3
Shareholder Yield 30 2.3% 0.0%
Price/Book Value 39 1.51 1.38
Price/Free Cash Flow 20 9.1 9.1

trivago N.V., together with its subsidiaries, operates a hotel and accommodation search platform in the United States, Germany, the United Kingdom, Canada, Japan, and internationally. The company offers online metasearch for hotels and accommodation through online travel agencies, hotel chains, and independent hotels. It also provides travel search for different types of accommodations, such as hotels, vacation rentals, and apartments; and enable advertiser access through website and apps. In addition, it offers access to its search platform through various localized websites and apps in different languages on operating devices. The company was incorporated in 2005 and is headquartered in Düsseldorf, Germany. trivago N.V. operates as a subsidiary of Expedia Group, Inc.

Stocks with a Value Score from 81 to 100 are considered deep value, those with a score between 61 and 80 are value and so on.

trivago N.V. has a Value Score of 63, which is considered to be undervalued.

trivago N.V.’s price-earnings ratio is 29.5 compared to the industry median at 16.9. This means that it has a higher price relative to its earnings compared to its peers. This makes trivago N.V. less attractive for value investors.

trivago N.V.’s price-to-book ratio is lower than its peers. This could make trivago N.V. more attractive for value investors when compared to the industry median at 1.38.

You can read more about trivago N.V.’s key financial metrics like shareholder yield, price-to-free-cash-flow and EV/EBITDA ratio, or learn more about its Momentum and Growth Grades, by subscribing to A+ Investor.

WEBTOON Entertainment Inc.’s Value Grade

Value Grade:

Metric Score WBTN Industry Median
Price/Sales 27 0.82 0.83
Price/Earnings na na 16.9
EV/EBITDA na na 8.3
Shareholder Yield 66 (3.8%) 0.0%
Price/Book Value 21 0.98 1.38
Price/Free Cash Flow na na 9.1

WEBTOON Entertainment Inc. operates a storytelling platform in the United States, Korea, Japan, and internationally. Its platform allows a community of creators and users to discover, create, and share new content. The company’s platform offers stories primarily in two ways, including web-comics, a graphical comic-like medium; and web-novel platforms, optimized for reading serialized text-based content. It also provides hosting services for web-comics through web and mobile applications, and paid content, advertising and IP adaptations. The company was founded in 2005 and is headquartered in Los Angeles, California. WEBTOON Entertainment Inc. is a subsidiary of NAVER Corporation.

Stocks with a Value Score from 81 to 100 are considered deep value, those with a score between 61 and 80 are value and so on.

WEBTOON Entertainment Inc. has a Value Score of 69, which is considered to be undervalued.

WEBTOON Entertainment Inc.’s price-to-book ratio is higher than its peers. This could make WEBTOON Entertainment Inc. less attractive for value investors when compared to the industry median at 1.38.

You can read more about WEBTOON Entertainment Inc.’s key financial metrics like shareholder yield, price-to-free-cash-flow and EV/EBITDA ratio, or learn more about its Momentum and Growth Grades, by subscribing to A+ Investor.

Yelp Inc.’s Value Grade

Value Grade:

Metric Score YELP Industry Median
Price/Sales 30 0.94 0.83
Price/Earnings 20 11.0 16.9
EV/EBITDA 19 6.8 8.3
Shareholder Yield 3 13.8% 0.0%
Price/Book Value 49 1.97 1.38
Price/Free Cash Flow 9 4.6 9.1

Yelp Inc. operates a platform that connects consumers with local businesses in the United States and internationally. Its platform covers various categories, including restaurants, shopping, beauty and fitness, health, and other categories, as well as home, local, auto, professional, pets, events, real estate, and financial services. It provides free and paid advertising products to businesses, which include cost-per-click advertising and multi-location Ad products, RepairPal network, and business listing pages. The company also offers Yelp Connect that provides advertisers with a channel to market new offerings, such as new menu items and specials, and communicate business updates to customers; Yelp Guaranteed that provides limited coverage to consumers who hire a yelp guaranteed business through request-a-quote in the event; Nearby Jobs solutions; Yelp Guest Manager, a subscription-based suite of front-of-house management tools for restaurants, nightlife, and certain other venues, which include online reservations, a waitlist management solution, as well as through hostless kiosks, and seating and server rotation management tools; Yelp Fusion Insights program that offers business owners local analytics and insights; and Yelp Fusion, which offers free access to basic information through publicly available APIs and paid access to content and data for consumer-facing enterprise use. In addition, it provides content licensing and consumer-interactive tools. Further, the company offers its products directly through its sales force; indirectly through partners; and online through its website and business app, as well as non-advertising partner arrangements. It has partnership with DOORDASH to provide consumers with a service to place food orders for pickup and delivery. The company was formerly known as Yelp! Inc. and changed its name to Yelp Inc. in November 2005. Yelp Inc. was incorporated in 2004 and is based in San Francisco, California.

Stocks with a Value Score from 81 to 100 are considered deep value, those with a score between 61 and 80 are value and so on.

Yelp Inc. has a Value Score of 94, which is considered to be undervalued.

Yelp Inc.’s price-earnings ratio is 11.0 compared to the industry median at 16.9. This means that it has a lower price relative to its earnings compared to its peers. This makes Yelp Inc. more attractive for value investors.

Yelp Inc.’s price-to-book ratio is lower than its peers. This could make Yelp Inc. more attractive for value investors when compared to the industry median at 1.38.

You can read more about Yelp Inc.’s key financial metrics like shareholder yield, price-to-free-cash-flow and EV/EBITDA ratio, or learn more about its Momentum and Growth Grades, by subscribing to A+ Investor.

ZipRecruiter, Inc.’s Value Grade

Value Grade:

Metric Score ZIP Industry Median
Price/Sales 29 0.93 0.83
Price/Earnings 36 14.8 16.9
EV/EBITDA na na 8.3
Shareholder Yield 6 9.8% 0.0%
Price/Book Value na na 1.38
Price/Free Cash Flow 50 19.4 9.1

ZipRecruiter, Inc. operates an online marketplace that connects job seekers and employers in the United States and internationally. Its two-sided marketplace enables employers to post jobs and access other features, as well as the job seekers that apply to jobs with a single click. The company was incorporated in 2010 and is headquartered in Santa Monica, California.

Stocks with a Value Score from 81 to 100 are considered deep value, those with a score between 61 and 80 are value and so on.

ZipRecruiter, Inc. has a Value Score of 83, which is considered to be undervalued.

ZipRecruiter, Inc.’s price-earnings ratio is 14.8 compared to the industry median at 16.9. This means that it has a lower price relative to its earnings compared to its peers. This makes ZipRecruiter, Inc. more attractive for value investors.

You can read more about ZipRecruiter, Inc.’s key financial metrics like shareholder yield, price-to-free-cash-flow and EV/EBITDA ratio, or learn more about its Momentum and Growth Grades, by subscribing to A+ Investor.

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Other Interactive Media & Services Stock Grades

Value is just one of the five Stock Grades included in our A+ Investor service. AAII members can see the top-graded stocks—those with grades of A or B for value, growth, momentum, earnings estimate revisions and quality—on the A+ Stock Grades Screener.

Also, if you want full access to all of AAII’s premium services, you can subscribe to one convenient bundled plan called AAII Platinum where you can try out A+ Investor, AAII Dividend Investing, the Stock Superstars Report, Growth Investing and VMQ Stocks. With the other premium services, you can dive deep into additional metrics, portfolios, commentary and information about Interactive Media & Services stocks as well as other industrys.

Choosing Which of the 7 Best Interactive Media & Services Stocks Is Right for You

Choosing which value stocks to invest in will ultimately depend on your individual goals and allocation; however, comparing similar value stocks in the same industry can help you analyze which might be better investments for you in the long run. So, let’s take a look at the Value Grade for all of our stocks.

  • Cars.com Inc. stock has a Value Grade of A.
  • ZoomInfo Technologies Inc. stock has a Value Grade of A.
  • People Incorporated stock has a Value Grade of B.
  • trivago N.V. stock has a Value Grade of B.
  • WEBTOON Entertainment Inc. stock has a Value Grade of B.
  • Yelp Inc. stock has a Value Grade of A.
  • ZipRecruiter, Inc. stock has a Value Grade of A.

Now that you have a bit more background about each of the 7 undervalued stocks in the Interactive Media & Services industry as well as their overall grades, it’s time for you to conduct additional research to see if these could fit your portfolio needs based on your goals and risk tolerance. AAII can help you figure out both and identify which investments align with what works best for you.

We do so through a program of education that teaches you to invest for yourself and become an effective manager of your own wealth—no more relying on others for your financial independence. You can rely on AAII for timeless articles on financial planning and stock-picking, unbiased research and actionable analysis that makes you a better investor.

A+ Investor adds to that qualitative teaching by giving you a powerful data suite that helps you whittle down investment decisions to find stocks, exchange-traded funds (ETFs) or mutual funds that meet your needs.

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Additional Resources About Interactive Media & Services Stocks

Want to learn more about Interactive Media & Services stocks to see if they could be the right investment for you? Check out some additional resources and articles to help you on your financial journey.

AAII Disclaimer

We make no representations or warranties that any investor will, or is likely to, achieve profits similar to those shown, because past, hypothetical or simulated performance is not necessarily indicative of future results. Before making an investment decision, you should consider your circumstances and whether the information on our content is applicable to your situation. This information was prepared in good faith and we accept no liability for any errors or omissions. The full disclaimer can be read here.



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