Why Reformation Inc.’s (REF) Stock Is Down 7.77%

By Cynthia McLaughlin
September 20, 2026
Featured Tickers:
REF

Avoid the stress of overpaying for a stock or missing an opportunity by using the right tools and insights to evaluate Reformation Inc. before investing.

In this article, we go over a few key elements for understanding Reformation Inc.’s stock price such as:

  • Reformation Inc.’s current stock price and volume
  • Why Reformation Inc.’s stock price changed recently
  • Upgrades and downgrades for REF from analysts
  • REF’s stock price momentum as measured by its relative strength

About Reformation Inc. (REF)

Before we jump into Reformation Inc.’s stock price, history, target price and what caused it to recently dip, let’s take a look at some background.

Reformation Inc. manufactures and sells sustainable women's clothing and accessories in the United States and Internationally. It offers dresses, tops, pants, skirts, shorts, jeans, sweaters, shoes, jumpsuits, two-piece sets, outerwear, sleep and loungewear, swimwear, and accessories. The company also offers wedding collection. It retails its product through website, online channels, and stores, well as through wholesalers and other channels. The company was formerly known as REF Topco, Inc. and changed its name to Reformation Inc. in April 2025. Reformation Inc. was founded in 2009 and is headquartered in Vernon, California.

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Reformation Inc.’s Stock Price as of Market Close

As of September 18, 2026, 4:00 PM, CST, Reformation Inc.’s stock price was $14.630.

Reformation Inc. is down 4.44% from its previous closing price of $15.310.

During the last market session, Reformation Inc.’s stock traded between $14.570 and $15.460. Currently, there are approximately 49.79 million shares outstanding for Reformation Inc..

Reformation Inc.’s price-earnings (P/E) ratio is currently at 66.5, which is high compared to the Specialty Retail industry median of 16.2. The price-earnings ratio gauges market expectation of future performance by relating a stock’s current share price to its earnings per share.

Reformation Inc. Stock Price History

Reformation Inc.’s (REF) price is currently up 2.24% so far this month.

During the month of September, Reformation Inc.’s stock price has reached a high of $16.310 and a low of $12.960.

Over the last year, Reformation Inc. has hit prices as high as $17.260 and as low as $12.830.

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What Caused Reformation Inc. Stock’s Price to Dip?

Stock prices are primarily based on seller supply and buyer demand. But have you ever wondered about what other factors affect a stock's price?

When an analyst changes their opinion of a stock by upgrading or downgrading their rating, it often leads to a sudden stock price adjustment. As of September 18, 2026, there were analysts who downgraded Reformation Inc.’s stock and analysts who upgraded over the last month.

Additionally, you'll want to evaluate Reformation Inc.’s financial health and valuation. Investors can use AAII's Value Grade, which combines six key valuation metrics like P/E and P/S ratios for a comprehensive analysis to conduct analysis on Reformation Inc.’s valuation and financial health. This approach mitigates the limitations of single-metric evaluations.

Reformation Inc.’s current valuation based on AAII’s Value Grade is a D, which means it is considered to be Expensive.

Learn how to evaluate stocks with AAII Grades and Scores with A+ Investor today.

Lastly, news and media coverage as well as recent press reports about the company or its industry may cause stock prices to fluctuate. You can check out the most recent news articles about Reformation Inc. (REF) by visiting AAII Stock Evaluator.

Relative Price Strength of Reformation Inc.

Relative price strength measures a stock's performance against the market, helping investors identify stocks that are outperforming benchmarks.

For AAII’s Momentum Grade, a weighted relative price strength is calculated. Follow this link to learn more about the Momentum Grade.

As of September 18, 2026, Reformation Inc. has a weighted four-quarter relative price strength of %, which translates to a Momentum Score of and is considered to be NA.

Want to learn more about how Reformation Inc. is graded based on AAII’s composite scores for value, growth, quality and earnings estimate revisions? Subscribe to A+ Investor today.

Reformation Inc. Stock Price: Bottom Line

As of September 18, 2026, Reformation Inc.’s stock price is $14.630, which is down 4.44% from its previous closing price.

AAII advises against making stock decisions based solely on price or past returns. Instead, consider a variety of metrics, fundamentals, and analytics to evaluate a stock like Reformation Inc. stock prices are influenced by market supply and demand and offer just a snapshot of a company's overall health.

Subscribing to AAII's A+ Investor provides access to comprehensive analytics and insights for confident investing.

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