Why Sonic Automotive, Inc.’s (SAH) Stock Is Down 5.72%

By Cynthia McLaughlin
October 13, 2026
Featured Tickers:
SAH

Avoid the stress of overpaying for a stock or missing an opportunity by using the right tools and insights to evaluate Sonic Automotive, Inc. before investing.

In this article, we go over a few key elements for understanding Sonic Automotive, Inc.’s stock price such as:

  • Sonic Automotive, Inc.’s current stock price and volume
  • Why Sonic Automotive, Inc.’s stock price changed recently
  • Upgrades and downgrades for SAH from analysts
  • SAH’s stock price momentum as measured by its relative strength

About Sonic Automotive, Inc. (SAH)

Before we jump into Sonic Automotive, Inc.’s stock price, history, target price and what caused it to recently rise, let’s take a look at some background.

Sonic Automotive, Inc., together with its subsidiaries, operates as an automotive retailer in the United States. It operates in three segments: Franchised Dealerships, EchoPark, and Powersports. The Franchised Dealerships segment engages in the sale of new and used cars and light trucks; sale of replacement parts; provision of vehicle maintenance, manufacturer warranty repairs, and paint and collision repair services; and arrangement of third-party financing, extended warranties, service contracts, insurance, and other aftermarket products. The EchoPark segment sells used cars and light trucks; and arranges third-party finance and insurance product sales for its guests in pre-owned vehicle specialty retail locations. The Powersports segment is involved in the sale of new and used powersports vehicles, such as motorcycles, personal watercraft, and all-terrain vehicles; and provision of fixed operations services, and third-party finance and insurance services. Sonic Automotive, Inc. was incorporated in 1997 and is based in Charlotte, North Carolina.

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Sonic Automotive, Inc.’s Stock Price as of Market Close

As of October 13, 2026, 4:00 PM, CST, Sonic Automotive, Inc.’s stock price was $61.060.

Sonic Automotive, Inc. is up 0.41% from its previous closing price of $60.810.

During the last market session, Sonic Automotive, Inc.’s stock traded between $60.490 and $61.790. Currently, there are approximately 31.60 million shares outstanding for Sonic Automotive, Inc..

Sonic Automotive, Inc.’s price-earnings (P/E) ratio is currently at 9.7, which is low compared to the Specialty Retail industry median of 17.1. The price-earnings ratio gauges market expectation of future performance by relating a stock’s current share price to its earnings per share.

Sonic Automotive, Inc. Stock Price History

Sonic Automotive, Inc.’s (SAH) price is currently up 1.18% so far this month.

During the month of October, Sonic Automotive, Inc.’s stock price has reached a high of $65.050 and a low of $59.275.

Over the last year, Sonic Automotive, Inc. has hit prices as high as $113.670 and as low as $54.110. Year to date, Sonic Automotive, Inc.’s stock is down 1.29%.

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What Caused Sonic Automotive, Inc. Stock’s Price to Rise?

Stock prices are primarily based on seller supply and buyer demand. But have you ever wondered about what other factors affect a stock's price?

When an analyst changes their opinion of a stock by upgrading or downgrading their rating, it often leads to a sudden stock price adjustment. As of October 12, 2026, there were 0 analysts who downgraded Sonic Automotive, Inc.’s stock and 1 analyst who upgraded over the last month.

Additionally, you'll want to evaluate Sonic Automotive, Inc.’s financial health and valuation. Investors can use AAII's Value Grade, which combines six key valuation metrics like P/E and P/S ratios for a comprehensive analysis to conduct analysis on Sonic Automotive, Inc.’s valuation and financial health. This approach mitigates the limitations of single-metric evaluations.

Sonic Automotive, Inc.’s current valuation based on AAII’s Value Grade is a A, which means it is considered to be Deep Value.

Learn how to evaluate stocks with AAII Grades and Scores with A+ Investor today.

Lastly, news and media coverage as well as recent press reports about the company or its industry may cause stock prices to fluctuate. You can check out the most recent news articles about Sonic Automotive, Inc. (SAH) by visiting AAII Stock Evaluator.

Relative Price Strength of Sonic Automotive, Inc.

Relative price strength measures a stock's performance against the market, helping investors identify stocks that are outperforming benchmarks.

For AAII’s Momentum Grade, a weighted relative price strength is calculated. Follow this link to learn more about the Momentum Grade.

As of October 12, 2026, Sonic Automotive, Inc. has a weighted four-quarter relative price strength of -11.10%, which translates to a Momentum Score of 28 and is considered to be Weak.

Want to learn more about how Sonic Automotive, Inc. is graded based on AAII’s composite scores for value, growth, quality and earnings estimate revisions? Subscribe to A+ Investor today.

Sonic Automotive, Inc. Stock Price: Bottom Line

As of October 13, 2026, Sonic Automotive, Inc.’s stock price is $61.060, which is up 0.41% from its previous closing price.

AAII advises against making stock decisions based solely on price or past returns. Instead, consider a variety of metrics, fundamentals, and analytics to evaluate a stock like Sonic Automotive, Inc. stock prices are influenced by market supply and demand and offer just a snapshot of a company's overall health.

Subscribing to AAII's A+ Investor provides access to comprehensive analytics and insights for confident investing.

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