7 Undervalued Hotels, Restaurants & Leisure Stocks for Wednesday, September 23

By Rosalio Madrigal
September 23, 2026
Diamond graphic indicating best value stocks in their industry
Featured Tickers:

Based on key financial metrics such as the price-to-sales ratio, shareholder yield and the price-earnings ratio, the following 7 stocks made the list for top value stocks in the Hotels, Restaurants & Leisure industry. Those looking for value stocks to add to their portfolio may want to use this list as a starting point for further investment research.

Why Focus on Undervalued Hotels, Restaurants & Leisure Stocks?

Value investors seek to buy stocks at a discount to their intrinsic value. Long-term returns show that such strategies are advantageous. Value stocks, as a group, tend to outperform growth stocks over extended periods of time. Typically, value investors perform financial analysis of numerous metrics, don’t follow the herd and are long-term investors.

AAII’s A+ Investor Value Grade is derived from a stock’s Value Score. The Value Score is the percentile rank of the average of the percentile ranks of the price-to-sales ratio, price-earnings ratio, enterprise-value-to-EBITDA (EV/EBITDA) ratio, shareholder yield, price-to-book-value ratio and price-to-free-cash-flow ratio. The score is variable, meaning it can consider all six ratios or, should any of the six ratios not be valid, the remaining ratios that are valid. To be assigned a Value Score, stocks must have a valid (non-null) ratio and corresponding ranking for at least two of the six valuation ratios.

What Goes Into AAII’s Value Grade?

Stock evaluation requires access to huge amounts of data as well as the knowledge and time to sift through it all, make sense of financial ratios, read income statements and analyze recent stock movement. AAII created A+ Investor, a robust data suite that condenses data research in an actionable and customizable way suitable for investors of all knowledge levels, to help investors with that task.

AAII’s proprietary stock grades come with A+ Investor. These offer intuitive A–F grades for more than just value. It is possible for a stock to appear cheap based on one valuation metric but appear expensive on another. It is also possible for one valuation ratio to be associated with outperforming stocks during certain periods of time but not others. Some stocks may even have null values for certain metrics like the price-earnings ratio or the price-to-book ratio but not others. An example of this would be a company with losses instead of profits or a negative book value because of heavy borrowing. Negative earnings or book value result in non-meaningful ratios that are left blank or null.

Click the button below to learn more about A+ Investor and subscribe today.

Learn More About A+ Investor

7 Undervalued Hotels, Restaurants & Leisure Stocks

Of course, there are countless value stocks that are worth mentioning, but this is a concise list of the top 7 undervalued stocks in the Hotels, Restaurants & Leisure industry for Thursday, September 24, 2026. Let’s take a closer look at their individual scores to see how they measure up against each other and the Hotels, Restaurants & Leisure industry median.

Company Ticker Price/Sales Price/Earnings EV/EBITDA Shareholder Yield Price/Book Value Price/Free Cash Flow Value Grade
Jersey Mike's Subs Inc. JMKE na na 10.6 0.0% 0.73 na B
Melco Resorts & Entertainment Limited MLCO 0.37 7.9 8.0 11.2% na 3.7 A
Norwegian Cruise Line Holdings Ltd. NCLH 0.63 8.9 8.3 (2.8%) 2.53 na B
Planet Fitness, Inc. PLNT 2.53 14.0 15.3 8.1% na 12.7 B
RCI Hospitality Holdings, Inc. RICK 0.79 na 11.7 14.2% 0.89 6.9 A
Trip.com Group Limited TCOM 0.39 7.6 13.6 (3.1%) 1.10 2.2 A
Yum China Holdings, Inc. YUMC 1.18 15.0 9.4 9.5% 2.61 25.9 B

The Value Grade is assigned based on how each stock’s composite valuation compares to all other stocks.

The process for assigning grades starts with each variable for a given stock. The percentile rankings for all valid ratios that a stock has are calculated. So, for instance, a stock could have a price-to-book ranking in the 43rd percentile, a price-earnings ranking in the 67th percentile, a price-to-sales ranking in the 23rd percentile, etc. Then, those rankings are averaged for each stock. (A minimum of two valid variables are required, though all six will be used if available.)

Once the average of the individual variables is calculated, that average is ranked against all stocks. Put another way, each stock’s composite valuation is compared to all other stocks. These ranks are then sorted into quintiles from the cheapest 20% (a grade of A) to the most expensive 20% (a grade of F).

As always, we recommend that you conduct proper due diligence and research before investing in any security. We also suggest that investors utilize numerous grades, not just value, when it comes to deciding whether a company is a good fit for their allocation needs.

Jersey Mike's Subs Inc.’s Value Grade

Value Grade:

Metric Score JMKE Industry Median
Price/Sales na na 1.29
Price/Earnings na na 20.5
EV/EBITDA 40 10.6 13.0
Shareholder Yield 49 0.0% 0.6%
Price/Book Value 14 0.73 2.52
Price/Free Cash Flow na na 16.1

Jersey Mike's Subs Inc. engages in franchising and operating fast casual, submarine-style sandwich restaurants specializing in authentic, hand-crafted, and craveable subs. The company also offers catering services, as well as provides mobile app, online ordering, and third-party delivery. It operates stores in the United States and Canada, as well as franchise agreements in the United Kingdom and Ireland. The company was founded in 1956 and is based in Tinton Falls, New Jersey.

Stocks with a Value Score from 81 to 100 are considered deep value, those with a score between 61 and 80 are value and so on.

Jersey Mike's Subs Inc. has a Value Score of 76, which is considered to be undervalued.

Now, let’s assess Jersey Mike's Subs Inc.’s EV/EBITDA ratio, also known as enterprise multiple. At 10.6, when compared to the industry median of 13.0, the company may be considered undervalued in relation to its peers. Value investors could use the enterprise multiple to identify stocks that are considered overvalued or undervalued relative to their industry.

Shareholder yield is the sum of a stock’s dividend yield (paid over previous 12 months minus special dividends) and the percentage of net share buybacks over the previous 12 months. Jersey Mike's Subs Inc.’s shareholder yield is lower than its industry median ratio of 0.60%. Value investors may look for an attractive shareholder yield because it can be a powerful tool for identifying if the company has a good management team.

As one of the most common value metrics, the price-to-book ratio evaluates a company’s current market price relative to its book value. Jersey Mike's Subs Inc.’s price-to-book ratio is lower than its industry median ratio of 2.52. This could make Jersey Mike's Subs Inc. more attractive to investors looking for a new addition to their portfolio.

Melco Resorts & Entertainment Limited’s Value Grade

Value Grade:

Metric Score MLCO Industry Median
Price/Sales 15 0.37 1.29
Price/Earnings 11 7.9 20.5
EV/EBITDA 25 8.0 13.0
Shareholder Yield 4 11.2% 0.6%
Price/Book Value na na 2.52
Price/Free Cash Flow 8 3.7 16.1

Melco Resorts & Entertainment Limited develops, owns, and operates casino gaming and resort facilities in Macau, the Philippines, Cyprus, and internationally. It operates through City of Dreams, Studio City, Altira Macau, Mocha, City of Dreams Manila, City of Dreams Mediterranean and Other, Other Operations, and Corporate and Other segments. The company owns and operates City of Dreams, an integrated resort that has gaming tables and gaming machines; suites and villas; food and beverage outlets; retail outlets; a wet stage performance theater; and recreation and leisure facilities, including health and fitness clubs, swimming pools, spas and salons, and banquet and meeting facilities in Cotai, Macau. It also operates Studio City, a cinematically themed integrated resort with gaming facilities, hotel, entertainment, retail, and food and beverage outlets in Cotai, Macau; and Altira Macau, an integrated resort, which offers gaming tables and gaming machines, hotel rooms, dining and casual restaurants, and recreation and leisure facilities in Taipa, Macau. In addition, the company owns and operates Mocha Clubs, which are clubs with gaming machines in Macau; City of Dreams Manila, an integrated resort in the Entertainment City complex in Manila; City of Dreams Mediterranean, an integrated resort in Limassol, Cyprus; and three satellite casinos in Nicosia, Ayia Napa, and Paphos in Cyprus. Further, it is involved in the operation of the Sri Lanka Casino and management of Nüwa Sri Lanka located in City of Dreams Sri Lanka, as well as development projects in other countries. The company was formerly known as Melco Crown Entertainment Limited and changed its name to Melco Resorts & Entertainment Limited in April 2017. The company was founded in 2003 and is based in Central, Hong Kong. Melco Resorts & Entertainment Limited is a subsidiary of Melco Leisure and Entertainment Group Limited.

Stocks with a Value Score from 81 to 100 are considered deep value, those with a score between 61 and 80 are value and so on.

Melco Resorts & Entertainment Limited has a Value Score of 99, which is considered to be undervalued.

Melco Resorts & Entertainment Limited’s price-earnings ratio is 7.9 compared to the industry median at 20.5. This means that it has a lower price relative to its earnings compared to its peers. This makes Melco Resorts & Entertainment Limited more attractive for value investors.

You can read more about Melco Resorts & Entertainment Limited’s key financial metrics like shareholder yield, price-to-free-cash-flow and EV/EBITDA ratio, or learn more about its Momentum and Growth Grades, by subscribing to A+ Investor.

Norwegian Cruise Line Holdings Ltd.’s Value Grade

Value Grade:

Metric Score NCLH Industry Median
Price/Sales 23 0.63 1.29
Price/Earnings 14 8.9 20.5
EV/EBITDA 27 8.3 13.0
Shareholder Yield 63 (2.8%) 0.6%
Price/Book Value 61 2.53 2.52
Price/Free Cash Flow na na 16.1

Norwegian Cruise Line Holdings Ltd., together with its subsidiaries, operates as a cruise company in North America, Europe, the Asia-Pacific, and internationally. It offers itineraries to destinations, such as Europe, Asia, Australia, New Zealand, South America, Africa, Canada, Bermuda, the Caribbean, and Alaska; and inter-island itinerary in Hawaii. The company also provides features, amenities, and activities, including various accommodations, dining venues, bars and lounges, spas, casino and retail shopping areas, and entertainment choices; shore excursions at each port of call, and air transportation and hotel packages for stays before or after a voyage. It offers its products and services under the Norwegian Cruise Line, Oceania Cruises, and Regent Seven Seas Cruises brands. The company was founded in 1966 and is based in Miami, Florida.

Stocks with a Value Score from 81 to 100 are considered deep value, those with a score between 61 and 80 are value and so on.

Norwegian Cruise Line Holdings Ltd. has a Value Score of 70, which is considered to be undervalued.

Norwegian Cruise Line Holdings Ltd.’s price-earnings ratio is 8.9 compared to the industry median at 20.5. This means that it has a lower price relative to its earnings compared to its peers. This makes Norwegian Cruise Line Holdings Ltd. more attractive for value investors.

Norwegian Cruise Line Holdings Ltd.’s price-to-book ratio is lower than its peers. This could make Norwegian Cruise Line Holdings Ltd. fairly attractive for value investors when compared to the industry median at 2.52.

You can read more about Norwegian Cruise Line Holdings Ltd.’s key financial metrics like shareholder yield, price-to-free-cash-flow and EV/EBITDA ratio, or learn more about its Momentum and Growth Grades, by subscribing to A+ Investor.

Planet Fitness, Inc.’s Value Grade

Value Grade:

Metric Score PLNT Industry Median
Price/Sales 56 2.53 1.29
Price/Earnings 35 14.0 20.5
EV/EBITDA 63 15.3 13.0
Shareholder Yield 8 8.1% 0.6%
Price/Book Value na na 2.52
Price/Free Cash Flow 34 12.7 16.1

Planet Fitness, Inc., together with its subsidiaries, franchises and operates fitness centers under the Planet Fitness brand. The company operates through three segments: Franchise, Corporate-Owned Clubs, and Equipment. The Franchise segment includes operations related to the franchising business in the United States, Puerto Rico, Canada, Panama, Mexico and Australia. The Corporate-owned clubs segment includes operations with corporate-owned clubs in the United States, Canada, and Spain. The Equipment segment includes the sale of equipment to franchisee-owned clubs; and the sale of fitness equipment to franchisee-owned clubs in the United States, Canada, and Mexico. Planet Fitness, Inc. was founded in 1992 and is headquartered in Hampton, New Hampshire.

Stocks with a Value Score from 81 to 100 are considered deep value, those with a score between 61 and 80 are value and so on.

Planet Fitness, Inc. has a Value Score of 67, which is considered to be undervalued.

Planet Fitness, Inc.’s price-earnings ratio is 14.0 compared to the industry median at 20.5. This means that it has a lower price relative to its earnings compared to its peers. This makes Planet Fitness, Inc. more attractive for value investors.

You can read more about Planet Fitness, Inc.’s key financial metrics like shareholder yield, price-to-free-cash-flow and EV/EBITDA ratio, or learn more about its Momentum and Growth Grades, by subscribing to A+ Investor.

RCI Hospitality Holdings, Inc.’s Value Grade

Value Grade:

Metric Score RICK Industry Median
Price/Sales 27 0.79 1.29
Price/Earnings na na 20.5
EV/EBITDA 47 11.7 13.0
Shareholder Yield 3 14.2% 0.6%
Price/Book Value 19 0.89 2.52
Price/Free Cash Flow 16 6.9 16.1

RCI Hospitality Holdings, Inc., through its subsidiaries, engages in the hospitality and related businesses in the United States. The company operates through Nightclubs, Bombshells, and Other segments. It owns and/or operates upscale adult nightclubs under the Rick’s Cabaret, Jaguars Club, Tootsie’s Cabaret, XTC Cabaret, Club Onyx, Hoops Cabaret and Sports Bar, Scarlett’s Cabaret, Diamond Cabaret, Cheetah Gentlemen's Club, PT's Showclub, Playmates Club, Country Rock Cabaret, Temptations Adult Cabaret, Foxy’s Cabaret, Vivid Cabaret, Downtown Cabaret, Cabaret East, The Seville, Silver City Cabaret, Heartbreakers Gentlemen's Club, Kappa Men’s Club, Baby Dolls, and Chicas Locas brands; and a dance club under the Studio 80 brand. The company also owns and operates restaurants and sports bars under the Bombshells Restaurant & Bar brand. In addition, it owns national industry conventions and trade shows; national industry trade publications; and national industry award shows, as well as industry and social media websites, which serves adult nightclubs industry and the adult retail products industry. Further, it holds license to sell Robust Energy Drink in the United States. The company was formerly known as Rick’s Cabaret International, Inc. and changed its name to RCI Hospitality Holdings, Inc. in August 2014. RCI Hospitality Holdings, Inc. was founded in 1983 and is headquartered in Houston, Texas.

Stocks with a Value Score from 81 to 100 are considered deep value, those with a score between 61 and 80 are value and so on.

RCI Hospitality Holdings, Inc. has a Value Score of 93, which is considered to be undervalued.

RCI Hospitality Holdings, Inc.’s price-to-book ratio is higher than its peers. This could make RCI Hospitality Holdings, Inc. less attractive for value investors when compared to the industry median at 2.52.

You can read more about RCI Hospitality Holdings, Inc.’s key financial metrics like shareholder yield, price-to-free-cash-flow and EV/EBITDA ratio, or learn more about its Momentum and Growth Grades, by subscribing to A+ Investor.

Trip.com Group Limited’s Value Grade

Value Grade:

Metric Score TCOM Industry Median
Price/Sales 16 0.39 1.29
Price/Earnings 10 7.6 20.5
EV/EBITDA 57 13.6 13.0
Shareholder Yield 64 (3.1%) 0.6%
Price/Book Value 27 1.10 2.52
Price/Free Cash Flow 5 2.2 16.1

Trip.com Group Limited, through its subsidiaries, operates as a travel service provider for accommodation reservation, transportation ticketing, packaged tours, in-destination, corporate travel management, and other travel-related services in China and internationally. It acts as an agent for hotel-related transactions and selling air tickets, as well as provides train, long-distance bus, and ferry tickets; travel insurance products, such as flight delay, air accident, and baggage loss coverage; and air-ticket delivery, online check-in and seat selection, express security screening, real-time flight status tracker, and airport VIP lounge services. The company also provides travelers bundled packaged-tour products, such as group, semi-group, and customized and packaged tours with various transportation arrangements, including air, cruise, bus, and car rental services. In addition, it offers integrated transportation and accommodation services; ticket, activity, insurance, visa, and tour guide services; and user support, supplier management, and customer relationship management services; and in-destination products and services. Further, the company provides Trip.Biz, a digital first, full-service, corporate travel management business which provides technology-enabled solutions for organizations managing business travel. Additionally, it offers online advertising and financial services, such as marketing planning and travel media services; Omni-Channel Touchpoints for Users; and Open Platform for Ecosystem Partners. It operates under the Ctrip, Qunar, Trip.com, Travix, Travelfusion, and Skyscanner brand names. The company was formerly known as Ctrip.com International, Ltd. and changed its name to Trip.com Group Limited in October 2019. Trip.com Group Limited was founded in 1999 and is based in Singapore.

Stocks with a Value Score from 81 to 100 are considered deep value, those with a score between 61 and 80 are value and so on.

Trip.com Group Limited has a Value Score of 84, which is considered to be undervalued.

Trip.com Group Limited’s price-earnings ratio is 7.6 compared to the industry median at 20.5. This means that it has a lower price relative to its earnings compared to its peers. This makes Trip.com Group Limited more attractive for value investors.

Trip.com Group Limited’s price-to-book ratio is higher than its peers. This could make Trip.com Group Limited less attractive for value investors when compared to the industry median at 2.52.

You can read more about Trip.com Group Limited’s key financial metrics like shareholder yield, price-to-free-cash-flow and EV/EBITDA ratio, or learn more about its Momentum and Growth Grades, by subscribing to A+ Investor.

Yum China Holdings, Inc.’s Value Grade

Value Grade:

Metric Score YUMC Industry Median
Price/Sales 36 1.18 1.29
Price/Earnings 39 15.0 20.5
EV/EBITDA 33 9.4 13.0
Shareholder Yield 6 9.5% 0.6%
Price/Book Value 62 2.61 2.52
Price/Free Cash Flow 64 25.9 16.1

Yum China Holdings, Inc. owns, operates, and franchises restaurants in the People’s Republic of China. The company operates through two KFC, Pizza Hut, and All Other segments. It operates restaurants under the KFC, Pizza Hut, Taco Bell, Lavazza, Little Sheep, and Huang Ji Huang concepts. The company also offers online food delivery services. Yum China Holdings, Inc. was founded in 1987 and is headquartered in Shanghai, the People’s Republic of China.

Stocks with a Value Score from 81 to 100 are considered deep value, those with a score between 61 and 80 are value and so on.

Yum China Holdings, Inc. has a Value Score of 65, which is considered to be undervalued.

Yum China Holdings, Inc.’s price-earnings ratio is 15.0 compared to the industry median at 20.5. This means that it has a lower price relative to its earnings compared to its peers. This makes Yum China Holdings, Inc. more attractive for value investors.

Yum China Holdings, Inc.’s price-to-book ratio is lower than its peers. This could make Yum China Holdings, Inc. more attractive for value investors when compared to the industry median at 2.52.

You can read more about Yum China Holdings, Inc.’s key financial metrics like shareholder yield, price-to-free-cash-flow and EV/EBITDA ratio, or learn more about its Momentum and Growth Grades, by subscribing to A+ Investor.

Learn More About A+ Investor

Other Hotels, Restaurants & Leisure Stock Grades

Value is just one of the five Stock Grades included in our A+ Investor service. AAII members can see the top-graded stocks—those with grades of A or B for value, growth, momentum, earnings estimate revisions and quality—on the A+ Stock Grades Screener.

Also, if you want full access to all of AAII’s premium services, you can subscribe to one convenient bundled plan called AAII Platinum where you can try out A+ Investor, AAII Dividend Investing, the Stock Superstars Report, Growth Investing and VMQ Stocks. With the other premium services, you can dive deep into additional metrics, portfolios, commentary and information about Hotels, Restaurants & Leisure stocks as well as other industrys.

Choosing Which of the 7 Best Hotels, Restaurants & Leisure Stocks Is Right for You

Choosing which value stocks to invest in will ultimately depend on your individual goals and allocation; however, comparing similar value stocks in the same industry can help you analyze which might be better investments for you in the long run. So, let’s take a look at the Value Grade for all of our stocks.

  • Jersey Mike's Subs Inc. stock has a Value Grade of B.
  • Melco Resorts & Entertainment Limited stock has a Value Grade of A.
  • Norwegian Cruise Line Holdings Ltd. stock has a Value Grade of B.
  • Planet Fitness, Inc. stock has a Value Grade of B.
  • RCI Hospitality Holdings, Inc. stock has a Value Grade of A.
  • Trip.com Group Limited stock has a Value Grade of A.
  • Yum China Holdings, Inc. stock has a Value Grade of B.

Now that you have a bit more background about each of the 7 undervalued stocks in the Hotels, Restaurants & Leisure industry as well as their overall grades, it’s time for you to conduct additional research to see if these could fit your portfolio needs based on your goals and risk tolerance. AAII can help you figure out both and identify which investments align with what works best for you.

We do so through a program of education that teaches you to invest for yourself and become an effective manager of your own wealth—no more relying on others for your financial independence. You can rely on AAII for timeless articles on financial planning and stock-picking, unbiased research and actionable analysis that makes you a better investor.

A+ Investor adds to that qualitative teaching by giving you a powerful data suite that helps you whittle down investment decisions to find stocks, exchange-traded funds (ETFs) or mutual funds that meet your needs.

Learn More About A+ Investor

Additional Resources About Hotels, Restaurants & Leisure Stocks

Want to learn more about Hotels, Restaurants & Leisure stocks to see if they could be the right investment for you? Check out some additional resources and articles to help you on your financial journey.

AAII Disclaimer

We make no representations or warranties that any investor will, or is likely to, achieve profits similar to those shown, because past, hypothetical or simulated performance is not necessarily indicative of future results. Before making an investment decision, you should consider your circumstances and whether the information on our content is applicable to your situation. This information was prepared in good faith and we accept no liability for any errors or omissions. The full disclaimer can be read here.



Find New Stock Opportunities With Included With AAII Platinum
Est Rev: Up 5% Screen: 21.7% Compared to S&P 500
at only 6.9%

Since Inception. Data as of 12/31/2024.




Try AAII Platinum and get full access to
769.3% Stock Superstars Portfolio Total Return Since Inception
Compare to:
710.3% iShare DOW Jones
U.S. Index ETF (IYY)

SSR Group 3 O'Shaughnessy portfolio has a 411.2% gain since inception performance compared to IYY at only 119.1%% Performance as of 11/29/24.

Get your free copy of our special report analyzing the tech stocks most likely to outperform the market.

Download the FREE Report Here:

BECOME A MEMBER FOR ONLY $2

Get access to powerful investment discovery tools and a wealth of investment education to help you achieve your financial goals.