Why Starbucks Corporation’s (SBUX) Stock Is Down 5.13%

By Cynthia McLaughlin
October 28, 2026
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Avoid the stress of overpaying for a stock or missing an opportunity by using the right tools and insights to evaluate Starbucks Corporation before investing.

In this article, we go over a few key elements for understanding Starbucks Corporation’s stock price such as:

  • Starbucks Corporation’s current stock price and volume
  • Why Starbucks Corporation’s stock price changed recently
  • Upgrades and downgrades for SBUX from analysts
  • SBUX’s stock price momentum as measured by its relative strength

About Starbucks Corporation (SBUX)

Before we jump into Starbucks Corporation’s stock price, history, target price and what caused it to recently rise, let’s take a look at some background.

Starbucks Corporation, together with its subsidiaries, operates as a roaster, marketer, and retailer of coffee internationally. The company operates through three segments: North America, International, and Channel Development. Its stores offer coffee, tea, and other beverages, roasted whole beans and ground coffees, complementary food, packaged coffees, single-serve products, and ready-to-drink beverages; and various food products, such as pastries, breakfast sandwiches, and lunch items. The company also licenses its trademarks through licensed stores, and grocery and foodservice accounts. The company offers its products under the Starbucks Coffee, Teavana, Seattle’s Best Coffee, Ethos, and Starbucks Reserve brands. Starbucks Corporation was founded in 1971 and is based in Seattle, Washington.

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Starbucks Corporation’s Stock Price as of Market Close

As of October 28, 2026, 4:00 PM, CST, Starbucks Corporation’s stock price was $103.200.

Starbucks Corporation is up 0.16% from its previous closing price of $103.040.

During the last market session, Starbucks Corporation’s stock traded between $102.541 and $104.450. Currently, there are approximately 1,139.60 million shares outstanding for Starbucks Corporation.

Starbucks Corporation’s price-earnings (P/E) ratio is currently at 59.2, which is high compared to the Hotels, Restaurants & Leisure industry median of 20.9. The price-earnings ratio gauges market expectation of future performance by relating a stock’s current share price to its earnings per share.

Starbucks Corporation Stock Price History

Starbucks Corporation’s (SBUX) price is currently up 9.83% so far this month.

During the month of October, Starbucks Corporation’s stock price has reached a high of $104.450 and a low of $87.350.

Over the last year, Starbucks Corporation has hit prices as high as $110.510 and as low as $77.990. Year to date, Starbucks Corporation’s stock is up 22.55%.

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What Caused Starbucks Corporation Stock’s Price to Rise?

Stock prices are primarily based on seller supply and buyer demand. But have you ever wondered about what other factors affect a stock's price?

When an analyst changes their opinion of a stock by upgrading or downgrading their rating, it often leads to a sudden stock price adjustment. As of October 27, 2026, there was 1 analyst who downgraded Starbucks Corporation’s stock and 0 analysts who upgraded over the last month.

Additionally, you'll want to evaluate Starbucks Corporation’s financial health and valuation. Investors can use AAII's Value Grade, which combines six key valuation metrics like P/E and P/S ratios for a comprehensive analysis to conduct analysis on Starbucks Corporation’s valuation and financial health. This approach mitigates the limitations of single-metric evaluations.

Starbucks Corporation’s current valuation based on AAII’s Value Grade is a F, which means it is considered to be Ultra Expensive.

Learn how to evaluate stocks with AAII Grades and Scores with A+ Investor today.

Lastly, news and media coverage as well as recent press reports about the company or its industry may cause stock prices to fluctuate. You can check out the most recent news articles about Starbucks Corporation (SBUX) by visiting AAII Stock Evaluator.

Relative Price Strength of Starbucks Corporation

Relative price strength measures a stock's performance against the market, helping investors identify stocks that are outperforming benchmarks.

For AAII’s Momentum Grade, a weighted relative price strength is calculated. Follow this link to learn more about the Momentum Grade.

As of October 27, 2026, Starbucks Corporation has a weighted four-quarter relative price strength of -0.05%, which translates to a Momentum Score of 60 and is considered to be Average.

Want to learn more about how Starbucks Corporation is graded based on AAII’s composite scores for value, growth, quality and earnings estimate revisions? Subscribe to A+ Investor today.

Starbucks Corporation Stock Price: Bottom Line

As of October 28, 2026, Starbucks Corporation’s stock price is $103.200, which is up 0.16% from its previous closing price.

AAII advises against making stock decisions based solely on price or past returns. Instead, consider a variety of metrics, fundamentals, and analytics to evaluate a stock like Starbucks Corporation stock prices are influenced by market supply and demand and offer just a snapshot of a company's overall health.

Subscribing to AAII's A+ Investor provides access to comprehensive analytics and insights for confident investing.

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