Which Is a Better Investment, Bancolombia SA (ADR) or KeyCorp Stock?

By Eunice Kim
September 03, 2026
Large versus logo comparing two stocks in the same industry
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Sifting through countless of stocks in the Banks industry can be tedious, and sometimes two stocks are just too similar to judge which is the better investment. If you’re on the fence about investing in KeyCorp or Grupo Cibest S.A. because you’re not sure how they measure up, it’s important to compare them on a few factors before making your decision.

Read on to learn how KeyCorp and Grupo Cibest S.A. compare based on key financial metrics to determine which better meets your investment needs.

About KeyCorp and Grupo Cibest S.A.

KeyCorp operates as the holding company for KeyBank National Association that provides various retail and commercial banking products and services in the United States. It operates in two segments, Consumer Bank and Commercial Bank. The company offers various deposits and investment products; personal finance and financial wellness, lending, student loan refinancing, mortgage and home equity, credit card, treasury, and business advisory; commercial leasing, investment management, consumer finance; and wealth management and investment services for institutional, non-profit, and high-net-worth clients. It also provides lending, cash management, equipment financing, and commercial mortgage loans; and capital market products and services, such as syndicated finance, debt and equity underwriting, fixed income and equity sales and trading, derivatives, foreign exchange, mergers and acquisition, other advisory services, and public finance to large corporate and institutional clients. In addition, the company offers personal and institutional trust custody services, personal financial and planning services, access to mutual funds, treasury services, and international banking services. Further, it provides community development financing, securities underwriting, brokerage, and investment banking services, as well as merchant services. The company was founded in 1849 and is headquartered in Cleveland, Ohio.

Grupo Cibest S.A., together with its subsidiaries, provides various banking products and services in Colombia and internationally. It offers deposit products, including checking and savings accounts, fixed-term deposits, and investment products; credit alternatives solutions such as trade financing, working capital loans, mortgages, credit cards, personal, vehicle, payroll, and small business loans, and overdrafts; and factoring. It also provides financial and operating leases; capital markets, such as hedging instruments; trading, including interbank lending, repurchase agreements, foreign exchange transactions, and sovereign and corporate securities trading, brokerage and investment advisory services, access to local and international capital markets, and third-party asset management, as well as cash management, payables and receivables solutions, real-time web services, and SWIFT Net solutions. In addition, it provides foreign currency investment and trade finance solutions such as letters of credit and bills collection; bancassurance and insurance; and investment banking services include project finance, acquisition finance, large corporate loans, loan syndication, debt and equity capital markets, principal investments, mergers and acquisitions, and advisory on hedging strategies and restructurings. Further, it offers trust and fiduciary services, escrow accounts, investment funds, and real estate funds; and Nequi digital platform. Additionally, it provides roadside and medical assistance services; and BRE-b, mortgage lending innovations, payments through wompi, inflation-indexed sustainability loans, and Salud para ti. It serves physical branches, mobile branches, ATMs, online, computer, telephone, and mobile banking, banking correspondents, kiosks, and direct business connections. The company was formerly known as Bancolombia S.A. and changed its name to Grupo Cibest S.A. in May 2025. The company was founded in 1875 and is based in Medellín, Colombia.

Latest Banks and KeyCorp, Grupo Cibest S.A. Stock News

As of September 2, 2026, KeyCorp had a $23.3 billion market capitalization, compared to the Banks median of $750.0 million. KeyCorp’s stock is up 6.8% in 2026, up 0.1% in the previous five trading days and up 14.98% in the past year.

Currently, KeyCorp’s price-earnings ratio is 12.8. KeyCorp’s trailing 12-month revenue is $7.4 billion with a 27.5% net profit margin. Year-over-year quarterly sales growth most recently was 10.1%. Analysts expect adjusted earnings to reach $1.829 per share for the current fiscal year. KeyCorp currently has a 3.8% dividend yield.

As of September 2, 2026, Grupo Cibest S.A. had a $24.9 billion market cap, putting it in the 88th percentile of all stocks. Grupo Cibest S.A.’s stock is up 57.4% in 2026, up 1.5% in the previous five trading days and up 97.33% in the past year.

Currently, Grupo Cibest S.A.’s price-earnings ratio is 41.4. Grupo Cibest S.A.’s trailing 12-month revenue is $7.4 billion with a 17.6% net profit margin. Year-over-year quarterly sales growth most recently was 49.7%. Analysts expect adjusted earnings to reach $10.677 per share for the current fiscal year. Grupo Cibest S.A. currently has a 1.7% dividend yield.

How We Compare KeyCorp and Grupo Cibest S.A. Stock Grades

Stock evaluation requires access to huge amounts of data and the knowledge and time to sift through it all, make sense of financial ratios, read income statements and analyze recent stock movements. AAII created A+ Investor, a robust data suite that condenses data research in an actionable and customizable way suitable for investors of all knowledge levels, to help investors streamline and work through such data.

AAII’s proprietary stock grades come with A+ Investor. These offer intuitive A‐F grades for each of five key investing factors: value, growth, momentum, earnings estimate revisions and quality. Here, we’ll take a closer look at KeyCorp and Grupo Cibest S.A.’s stock grades to see how they measure up against one another.

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KeyCorp and Grupo Cibest S.A. Stock Value Grades

Company Ticker Value
KeyCorp KEY C
Grupo Cibest S.A. CIB F

Successful stock investing involves buying low and selling high, so stock valuation is an important consideration for stock selection.

Buying stocks that are going to go up typically means buying stocks that are undervalued in the first place, although momentum investors may argue that point.

AAII’s A+ Investor Value Grade derives from a stock’s value score. The Value Score is the percentile rank of the average of the percentile ranks of the price-to-sales ratio, price-earnings ratio, enterprise-value-to-EBITDA (EV/EBITDA) ratio, shareholder yield, price-to-book-value ratio and price-to-free-cash-flow ratio. The score is variable, meaning it can consider all six ratios or, should any of the six ratios not be valid, the remaining ratios that are valid. To be assigned a Value Score, stocks must have a valid (non-null) ratio and corresponding ranking for at least two of the six valuation ratios.

Stocks with a Value Score from 81 to 100 are considered deep value, those with a score between 61 and 80 are a good value and so on.

KeyCorp has a Value Score of 51, which is Average. Grupo Cibest S.A. has a Value Score of 6, which is Ultra Expensive.

The Value Stock Winner: No Clear Winner

Neither KeyCorp or Grupo Cibest S.A. has a high enough value grade to be considered a “winner.” Investors who are considering these companies should do additional due diligence and research to see if either could be a good addition to their portfolio. It’s important to look at a wide range of financial metrics in order to determine if KeyCorp or Grupo Cibest S.A. is the better investment when it comes to value.

KeyCorp and Grupo Cibest S.A. Growth Grades

Company Ticker Growth
KeyCorp KEY C
Grupo Cibest S.A. CIB F

The foundation of growth investing is seeking out stocks of companies exhibiting strong, consistent and prolonged growth that is expected to continue into the future.

In order to compute the growth score and assign it a letter grade, the percentile ranks for each of three components‐consistency of annual sales growth, five-year sales growth rankings adjusted for extreme levels, and consistency of positive annual cash from operations‐must be determined. These three rank figures are added together, and the sum is ranked against the entire stock universe to arrive at a company’s Growth Score to create an equal distribution of grades.

The companies in the bottom 20% of the stock universe receive Growth Grades of F, considered to be very weak, while those in the top 20% receive A grades, which are considered very strong.

KeyCorp has a Growth Score of 43, which is Average. Grupo Cibest S.A. has a Growth Score of 20, which is Very Weak.

The Growth Stock Winner: No Clear Winner

Neither KeyCorp or Grupo Cibest S.A. has a high enough Growth Grade to be considered a “winner.” Investors who are considering these companies should do additional due diligence and research to see if either could be a good addition to their portfolios. It’s important to look at a wide range of financial metrics in order to determine if KeyCorp or Grupo Cibest S.A. is the better investment when it comes to sustainable growth.

KeyCorp and Grupo Cibest S.A.’s Estimate Revisions Grades

Company Ticker Earnings Estimate
KeyCorp KEY C
Grupo Cibest S.A. CIB B

Earnings estimate revisions scores consider the magnitude of a company’s earnings surprise in its last two reported fiscal quarters. Often, positive surprises beget further positive surprises‐or at least continued sales growth (the exact opposite is generally true, too).

Estimate revisions offer an indication of what analysts are thinking about the short-term prospects of a firm. Estimate revisions are based on the statistical significance of a firm’s last two quarterly earnings surprises and the percentage change in its consensus estimate for the current fiscal year over the past month and past three months.

KeyCorp has a Earnings Estimate Score of 53, which is Neutral. Grupo Cibest S.A. has a Earnings Estimate Score of 67, which is Positive.

The Earnings Estimate Revisions Grade Winner: Grupo Cibest S.A.

As you can clearly see from the Earnings Estimate Revisions Grade breakdown above, Grupo Cibest S.A. has a better Earnings Estimate Revisions Grade than KeyCorp. For those who are specifically looking for companies with better short-term prospects when compared to other companies in the same industry, Grupo Cibest S.A. could be a good stock to invest in. However, it’s important to analyze multiple factors based on a wide range of metrics before deciding whether to buy.

Don’t Forget Your Free Special Report on How A+ Grades Can Help You Make Investment Decisions

Other KeyCorp and Grupo Cibest S.A. Grades

In addition to Growth, Value and Estimate Revisions, A+ Investor also provides grades for Momentum and Quality.

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Momentum grades help uncover stocks experiencing anomalously high rates of return; research finds that stocks with high relative levels of momentum tend to outperform, whereas those with low levels of momentum tend to continue underperforming.

AAII’s A+ Investor Quality Grade comes from the ranking of key metrics. Specifically, the quality grade is the percentile rank of the composite of return on assets (ROA), return on invested capital (ROIC), gross profit relative to assets, buyback yield, change in total liabilities to assets, accruals, Z double prime bankruptcy risk (Z) score and F-Score.

These 2 key factors, when combined with the above, provide a holistic view into a particular stock. Further, by joining A+ Investor you can see whether KeyCorp and Grupo Cibest S.A. pass any of our 60+ stock screens that have outperformed the market since their creation.

So, Which Is the Better Investment, KeyCorp or Grupo Cibest S.A. Stock?

Overall, KeyCorp stock has a Value Score of 51, Growth Score of 43 and Estimate Revisions Score of 53.

Grupo Cibest S.A. stock has a Value Score of 6, Growth Score of 20 and Estimate Revisions Score of 67.

Comparing KeyCorp and Grupo Cibest S.A.’s grades, scores and metrics can act as a solid basis to determine whether they may be a good investment or not. You’ll also want to look at your portfolio’s asset allocation as well as your risk tolerance and financial goals to see if either of these stocks would make a good fit for you. AAII can help you figure out which investments align with your individual needs and preferences.

Investors are encouraged to do their own due diligence and research. In this way, individuals can effectively become managers of their own assets‐without having to rely on others for financial independence. You can count on AAII for timeless articles on financial planning and stock-picking, unbiased research and actionable analysis.

A+ Investor adds to our qualitative teaching with a powerful data suite to help you whittle down investment choices to find stocks, exchange-traded funds (ETFs) or mutual funds that meet your needs.

Learn More About A+ Investor

AAII Disclaimer

We make no representations or warranties that any investor will, or is likely to, achieve profits similar to those shown, because past, hypothetical or simulated performance is not necessarily indicative of future results. Before making an investment decision, you should consider your circumstances and whether the information on our content is applicable to your situation. This information was prepared in good faith, and we accept no liability for any errors or omissions. The full disclaimer can be read here.



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