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The Sell Decision: What to Do After a Severe Market Meltdown
by Donald Cassidy
As usual, no one “rang the bell” when the 2002–2007 bull market topped out in October/November a year back. Thus, from where we stand now, it would seem somewhat lame to say ‘these are the reasons you should have lightened up long before the recent meltdown.’
This article, instead, will focus on what to do in and after a severe bear market if you are investing your own portfolio of individual stocks.
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First and foremost, you should keep in mind a few selling guidelines that should be used in normal times, which surely we will again enjoy.
Three major groups of reasons exist for selling stocks in normal times—well before a climax marks a bear market’s final end.
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→ Donald Cassidy was senior research analyst for Lipper Inc., a Reuters Co., from 1990 to 2006. He recently founded the Retirement Investing Institute, a nonprofit educational foundation, and is the author of five books on personal investing, including “It’s When You Sell That Counts” (now in its third edition). Contact the author at don@R-I-I.org.
