7 Undervalued Diversified Consumer Services Stocks for Monday, October 14

By Omar Beirat
October 14, 2024
Diamond graphic indicating best value stocks in their industry
Featured Tickers:
AFYA BEDU JDZG MRM STG

Based on key financial metrics such as the price-to-sales ratio, shareholder yield and the price-earnings ratio, the following 7 stocks made the list for top value stocks in the Diversified Consumer Services industry. Those looking for value stocks to add to their portfolio may want to use this list as a starting point for further investment research.

Why Focus on Undervalued Diversified Consumer Services Stocks?

Value investors seek to buy stocks at a discount to their intrinsic value. Long-term returns show that such strategies are advantageous. Value stocks, as a group, tend to outperform growth stocks over extended periods of time. Typically, value investors perform financial analysis of numerous metrics, don’t follow the herd and are long-term investors.

AAII’s A+ Investor Value Grade is derived from a stock’s Value Score. The Value Score is the percentile rank of the average of the percentile ranks of the price-to-sales ratio, price-earnings ratio, enterprise-value-to-EBITDA (EV/EBITDA) ratio, shareholder yield, price-to-book-value ratio and price-to-free-cash-flow ratio. The score is variable, meaning it can consider all six ratios or, should any of the six ratios not be valid, the remaining ratios that are valid. To be assigned a Value Score, stocks must have a valid (non-null) ratio and corresponding ranking for at least two of the six valuation ratios.

What Goes Into AAII’s Value Grade?

Stock evaluation requires access to huge amounts of data as well as the knowledge and time to sift through it all, make sense of financial ratios, read income statements and analyze recent stock movement. AAII created A+ Investor, a robust data suite that condenses data research in an actionable and customizable way suitable for investors of all knowledge levels, to help investors with that task.

AAII’s proprietary stock grades come with A+ Investor. These offer intuitive A–F grades for more than just value. It is possible for a stock to appear cheap based on one valuation metric but appear expensive on another. It is also possible for one valuation ratio to be associated with outperforming stocks during certain periods of time but not others. Some stocks may even have null values for certain metrics like the price-earnings ratio or the price-to-book ratio but not others. An example of this would be a company with losses instead of profits or a negative book value because of heavy borrowing. Negative earnings or book value result in non-meaningful ratios that are left blank or null.

Click the button below to learn more about A+ Investor and subscribe today.

Learn More About A+ Investor

7 Undervalued Diversified Consumer Services Stocks

Of course, there are countless value stocks that are worth mentioning, but this is a concise list of the top 7 undervalued stocks in the Diversified Consumer Services industry for Monday, October 14, 2024. Let’s take a closer look at their individual scores to see how they measure up against each other and the Diversified Consumer Services industry median.

Company Ticker Price/Sales Price/Earnings EV/EBITDA Shareholder Yield Price/Book Value Price/Free Cash Flow Value Grade
Color Star Technology Co., Ltd. ADD 2.03 na na 0.0% 0.18 na B
Afya Limited AFYA 0.51 14.7 9.6 12.9% 0.35 1.4 A
Adtalem Global Education Inc. ATGE 1.87 21.4 8.1 13.1% 2.02 11.7 B
Bright Scholar Education Holdings Limited BEDU 0.03 na 12.2 1.8% 0.04 na A
JIADE Limited JDZG na 10.4 na 0.0% 0.75 1.3 A
MEDIROM Healthcare Technologies Inc. MRM na 17.2 na 6.2% 0.06 na A
Sunlands Technology Group STG 0.06 1.8 na 1.2% 0.42 na A

The Value Grade is assigned based on how each stock’s composite valuation compares to all other stocks.

The process for assigning grades starts with each variable for a given stock. The percentile rankings for all valid ratios that a stock has are calculated. So, for instance, a stock could have a price-to-book ranking in the 43rd percentile, a price-earnings ranking in the 67th percentile, a price-to-sales ranking in the 23rd percentile, etc. Then, those rankings are averaged for each stock. (A minimum of two valid variables are required, though all six will be used if available.)

Once the average of the individual variables is calculated, that average is ranked against all stocks. Put another way, each stock’s composite valuation is compared to all other stocks. These ranks are then sorted into quintiles from the cheapest 20% (a grade of A) to the most expensive 20% (a grade of F).

As always, we recommend that you conduct proper due diligence and research before investing in any security. We also suggest that investors utilize numerous grades, not just value, when it comes to deciding whether a company is a good fit for their allocation needs.

Color Star Technology Co., Ltd.’s Value Grade

Value Grade:

Metric Score ADD Industry Median
Price/Sales 52 2.03 1.16
Price/Earnings na na 19.1
EV/EBITDA na na 11.7
Shareholder Yield 50 0.0% 0.0%
Price/Book Value 5 0.18 1.42
Price/Free Cash Flow na na 15.4

Color Star Technology Co., Ltd., an entertainment and education company, provides online entertainment performances and music education services in the United States and China. The company operates Color World, an online platform of curriculum that includes music, sports, animation, painting and calligraphy, film and television, life skills, etc. Its Color World platform provides celebrity lectures, celebrity concert videos, celebrity peripheral products, and artist interactive communication services. The company was formerly known as Huitao Technology Co., Ltd. and changed its name to Color Star Technology Co., Ltd. in May 2020. The company was founded in 2002 and is based in New York, New York.

Stocks with a Value Score from 81 to 100 are considered deep value, those with a score between 61 and 80 are value and so on.

Color Star Technology Co., Ltd. has a Value Score of 73, which is considered to be undervalued.

When you look at Color Star Technology Co., Ltd.’s price-to-sales ratio at 2.03 compared to the industry median at 1.16, this company has a higher price relative to revenue compared to its peers. This could make Color Star Technology Co., Ltd.’s stock less attractive for value investors.

Shareholder yield is the sum of a stock’s dividend yield (paid over previous 12 months minus special dividends) and the percentage of net share buybacks over the previous 12 months. Color Star Technology Co., Ltd.’s shareholder yield is the same than its industry median ratio of 0.00%. Value investors may look for an attractive shareholder yield because it can be a powerful tool for identifying if the company has a good management team.

As one of the most common value metrics, the price-to-book ratio evaluates a company’s current market price relative to its book value. Color Star Technology Co., Ltd.’s price-to-book ratio is lower than its industry median ratio of 1.42. This could make Color Star Technology Co., Ltd. more attractive to investors looking for a new addition to their portfolio.

Afya Limited’s Value Grade

Value Grade:

Metric Score AFYA Industry Median
Price/Sales 19 0.51 1.16
Price/Earnings 37 14.7 19.1
EV/EBITDA 37 9.6 11.7
Shareholder Yield 3 12.9% 0.0%
Price/Book Value 9 0.35 1.42
Price/Free Cash Flow 3 1.4 15.4

Afya Limited operates as a medical education group in Brazil. The company operates through three segments: Undergrad, Continuing Education, and Digital Services. It offers educational products and services, including medical schools, medical residency preparatory courses, graduate courses, and other programs to lifelong medical learners enrolled across its distribution network, as well as to third-party medical schools. The company provides digital health services, such as subscription-based mobile app and website portal that focuses on assisting health professionals and students with clinical decision-making through tools, such as medical calculators, charts, and updated content, as well as prescriptions, clinical scores, medical procedures and laboratory exams, and others. It offers health sciences courses, which comprise medicine, dentistry, nursing, radiology, psychology, pharmacy, physical education, physiotherapy, nutrition, and biomedicine; and degree programs and courses in other subjects and disciplines, including undergraduate and post graduate courses in business administration, accounting, law, civil engineering, industrial engineering, and pedagogy. In addition, the company provides medical postgraduate specialization programs; printed and digital content; and an online medical education platform and practical medical training services. Further, it offers iClinic, a practice management software; educational health and medical imaging solutions through an interactive platform; Cliquefarma, a free-to-use website that tracks prescription drugs, cosmetics and personal hygiene product prices; Shosp, a clinical management software; RX PRO, a solution that connects physicians with the pharmaceutical industry; and Glic, a free diabetes care and management app solution for physicians and patients. The company was founded in 1999 and is headquartered in Nova Lima, Brazil.

Stocks with a Value Score from 81 to 100 are considered deep value, those with a score between 61 and 80 are value and so on.

Afya Limited has a Value Score of 97, which is considered to be undervalued.

Afya Limited’s price-earnings ratio is 14.7 compared to the industry median at 19.1. This means that it has a lower price relative to its earnings compared to its peers. This makes Afya Limited more attractive for value investors.

Afya Limited’s price-to-book ratio is higher than its peers. This could make Afya Limited less attractive for value investors when compared to the industry median at 1.42.

You can read more about Afya Limited’s key financial metrics like shareholder yield, price-to-free-cash-flow and EV/EBITDA ratio, or learn more about its Momentum and Growth Grades, by subscribing to A+ Investor.

Adtalem Global Education Inc.’s Value Grade

Value Grade:

Metric Score ATGE Industry Median
Price/Sales 50 1.87 1.16
Price/Earnings 54 21.4 19.1
EV/EBITDA 28 8.1 11.7
Shareholder Yield 3 13.1% 0.0%
Price/Book Value 58 2.02 1.42
Price/Free Cash Flow 29 11.7 15.4

Adtalem Global Education Inc. engages in the provision of workforce solutions worldwide. It operates through three segments: Chamberlain, Walden, and Medical and Veterinary. The company offers degree and non-degree programs, including bachelor’s, master’s, and doctoral degrees, as well as online certificates in the medical, nursing, health professions and veterinary postsecondary education, counseling, business, psychology, public health, social work and human services, public administration and public policy, and criminal justice industries. It operates Chamberlain University, Walden University, American University of the Caribbean School of Medicine, Ross University School of Medicine, and Ross University School of Veterinary Medicine. The company was formerly known as DeVry Education Group Inc. and changed its name to Adtalem Global Education Inc. in May 2017. Adtalem Global Education Inc. was incorporated in 1987 and is based in Chicago, Illinois.

Stocks with a Value Score from 81 to 100 are considered deep value, those with a score between 61 and 80 are value and so on.

Adtalem Global Education Inc. has a Value Score of 70, which is considered to be undervalued.

Adtalem Global Education Inc.’s price-earnings ratio is 21.4 compared to the industry median at 19.1. This means that it has a higher price relative to its earnings compared to its peers. This makes Adtalem Global Education Inc. less attractive for value investors.

Adtalem Global Education Inc.’s price-to-book ratio is lower than its peers. This could make Adtalem Global Education Inc. more attractive for value investors when compared to the industry median at 1.42.

You can read more about Adtalem Global Education Inc.’s key financial metrics like shareholder yield, price-to-free-cash-flow and EV/EBITDA ratio, or learn more about its Momentum and Growth Grades, by subscribing to A+ Investor.

Bright Scholar Education Holdings Limited’s Value Grade

Value Grade:

Metric Score BEDU Industry Median
Price/Sales 1 0.03 1.16
Price/Earnings na na 19.1
EV/EBITDA 50 12.2 11.7
Shareholder Yield 33 1.8% 0.0%
Price/Book Value 1 0.04 1.42
Price/Free Cash Flow na na 15.4

Bright Scholar Education Holdings Limited, an education service provider, operates and provides K-12 schools and complementary education services in China, Hong Kong, Canada, the United States, and the United Kingdom. The company operates in three segments: Overseas Schools; Complementary Education Services; and Domestic Kindergartens and K-12 Operation Services. It also offers a range of complementary education services, including camps and after-school programs, and international education consulting services, as well as career counselling and international contest training services. The company was founded in 1994 and is headquartered in Foshan, China.

Stocks with a Value Score from 81 to 100 are considered deep value, those with a score between 61 and 80 are value and so on.

Bright Scholar Education Holdings Limited has a Value Score of 94, which is considered to be undervalued.

Bright Scholar Education Holdings Limited’s price-to-book ratio is higher than its peers. This could make Bright Scholar Education Holdings Limited less attractive for value investors when compared to the industry median at 1.42.

You can read more about Bright Scholar Education Holdings Limited’s key financial metrics like shareholder yield, price-to-free-cash-flow and EV/EBITDA ratio, or learn more about its Momentum and Growth Grades, by subscribing to A+ Investor.

JIADE Limited’s Value Grade

Value Grade:

Metric Score JDZG Industry Median
Price/Sales na na 1.16
Price/Earnings 20 10.4 19.1
EV/EBITDA na na 11.7
Shareholder Yield 50 0.0% 0.0%
Price/Book Value 22 0.75 1.42
Price/Free Cash Flow 2 1.3 15.4

JIADE Limited, through its subsidiaries, provides education-supporting services to adult education institutions through a spectrum of a software platform and auxiliary solutions in China. Its KB Platform supports a range of services, such as enrollment consultation, student information collection, enrollment status management, learning progress management, grade inquiry, and graduation management. It also offers pre-enrollment guidance on school/selection and application strategy development, training for entrance exams, and assistance in the application process; offline tutoring, exam administration services, guidance on graduation thesis; and social practice assistance, including education supporting services. The company was incorporated in 2023 and is based in Chengdu, China.

Stocks with a Value Score from 81 to 100 are considered deep value, those with a score between 61 and 80 are value and so on.

JIADE Limited has a Value Score of 92, which is considered to be undervalued.

JIADE Limited’s price-earnings ratio is 10.4 compared to the industry median at 19.1. This means that it has a lower price relative to its earnings compared to its peers. This makes JIADE Limited more attractive for value investors.

JIADE Limited’s price-to-book ratio is higher than its peers. This could make JIADE Limited less attractive for value investors when compared to the industry median at 1.42.

You can read more about JIADE Limited’s key financial metrics like shareholder yield, price-to-free-cash-flow and EV/EBITDA ratio, or learn more about its Momentum and Growth Grades, by subscribing to A+ Investor.

MEDIROM Healthcare Technologies Inc.’s Value Grade

Value Grade:

Metric Score MRM Industry Median
Price/Sales na na 1.16
Price/Earnings 44 17.2 19.1
EV/EBITDA na na 11.7
Shareholder Yield 11 6.2% 0.0%
Price/Book Value 2 0.06 1.42
Price/Free Cash Flow na na 15.4

MEDIROM Healthcare Technologies Inc., together with its subsidiaries, provides holistic health services in Japan. It operates in three segments: Relaxation Salon, Digital Preventative Healthcare, and Luxury Beauty. The Relaxation Salon segment owns, develops, operates, franchises, and supports relaxation salons, which provide finger-pressure style bodywork therapy, stretch therapy, and posture and joint alignment, as well as physical therapy elements; and various individual services, including anti-fatigue therapy, athletic support therapy, slim-down therapy, and reflexology. This segment operates relaxation salons under the Re.Ra.Ku and Ruam Ruam brands. The Digital Preventative Healthcare segment offers government-sponsored Specific Health Guidance program, utilizing Lav, an on-demand health monitoring smartphone application and MOTHER Bracelet for fitness applications; and preventative healthcare services utilizing nutritionists and health nurses. The Luxury Beauty segment manages and operates hair salons under the ZACC brand name. MEDIROM Healthcare Technologies Inc. also operates Re.Ra.Ku College that offers continuing training for franchise owners, home office staff, and salon staff covering topics, such as customer service, salon operations, and relaxation techniques. The company was formerly known as MEDIROM Inc. and changed its name to MEDIROM Healthcare Technologies Inc. in March 2020. MEDIROM Healthcare Technologies Inc. was incorporated in 2000 and is headquartered in Tokyo, Japan.

Stocks with a Value Score from 81 to 100 are considered deep value, those with a score between 61 and 80 are value and so on.

MEDIROM Healthcare Technologies Inc. has a Value Score of 96, which is considered to be undervalued.

MEDIROM Healthcare Technologies Inc.’s price-earnings ratio is 17.2 compared to the industry median at 19.1. This means that it has a lower price relative to its earnings compared to its peers. This makes MEDIROM Healthcare Technologies Inc. more attractive for value investors.

MEDIROM Healthcare Technologies Inc.’s price-to-book ratio is higher than its peers. This could make MEDIROM Healthcare Technologies Inc. less attractive for value investors when compared to the industry median at 1.42.

You can read more about MEDIROM Healthcare Technologies Inc.’s key financial metrics like shareholder yield, price-to-free-cash-flow and EV/EBITDA ratio, or learn more about its Momentum and Growth Grades, by subscribing to A+ Investor.

Sunlands Technology Group’s Value Grade

Value Grade:

Metric Score STG Industry Median
Price/Sales 2 0.06 1.16
Price/Earnings 1 1.8 19.1
EV/EBITDA na na 11.7
Shareholder Yield 37 1.2% 0.0%
Price/Book Value 11 0.42 1.42
Price/Free Cash Flow na na 15.4

Sunlands Technology Group provides online education services through online and mobile platforms in the People’s Republic of China. It offers adult online education and adult personal interest learning education through courses and educational content offerings, including interest, professional skills and professional certification preparation courses, and degree- or diploma-oriented post-secondary courses. The company provides professional assistance and counseling services to help students make decisions that suit their learning needs and to formulate study plans throughout their enrollments in the courses; and exam preparation courses for exam-taking students. In addition, the company offers degree- or diploma-oriented post-secondary course that consist of preparation courses for a state-administered exam for learners pursuing associate diplomas or bachelor’s degrees, and other degree- or diploma-oriented post-secondary courses. Further, it provides professional certification preparation courses cover various industries and professions, such as accounting, human resources, and teaching, as well as technical and consultation services. The company was formerly known as Sunlands Online Education Group and changed its name to Sunlands Technology Group in August 2018. Sunlands Technology Group was founded in 2003 and is headquartered in Beijing, the People’s Republic of China.

Stocks with a Value Score from 81 to 100 are considered deep value, those with a score between 61 and 80 are value and so on.

Sunlands Technology Group has a Value Score of 98, which is considered to be undervalued.

Sunlands Technology Group’s price-earnings ratio is 1.8 compared to the industry median at 19.1. This means that it has a lower price relative to its earnings compared to its peers. This makes Sunlands Technology Group more attractive for value investors.

Sunlands Technology Group’s price-to-book ratio is higher than its peers. This could make Sunlands Technology Group less attractive for value investors when compared to the industry median at 1.42.

You can read more about Sunlands Technology Group’s key financial metrics like shareholder yield, price-to-free-cash-flow and EV/EBITDA ratio, or learn more about its Momentum and Growth Grades, by subscribing to A+ Investor.

Learn More About A+ Investor

Other Diversified Consumer Services Stock Grades

Value is just one of the five Stock Grades included in our A+ Investor service. AAII members can see the top-graded stocks—those with grades of A or B for value, growth, momentum, earnings estimate revisions and quality—on the A+ Stock Grades Screener.

Also, if you want full access to all of AAII’s premium services, you can subscribe to one convenient bundled plan called AAII Platinum where you can try out A+ Investor, AAII Dividend Investing, the Stock Superstars Report, Growth Investing and VMQ Stocks. With the other premium services, you can dive deep into additional metrics, portfolios, commentary and information about Diversified Consumer Services stocks as well as other industrys.

Choosing Which of the 7 Best Diversified Consumer Services Stocks Is Right for You

Choosing which value stocks to invest in will ultimately depend on your individual goals and allocation; however, comparing similar value stocks in the same industry can help you analyze which might be better investments for you in the long run. So, let’s take a look at the Value Grade for all of our stocks.

  • Color Star Technology Co., Ltd. stock has a Value Grade of B.
  • Afya Limited stock has a Value Grade of A.
  • Adtalem Global Education Inc. stock has a Value Grade of B.
  • Bright Scholar Education Holdings Limited stock has a Value Grade of A.
  • JIADE Limited stock has a Value Grade of A.
  • MEDIROM Healthcare Technologies Inc. stock has a Value Grade of A.
  • Sunlands Technology Group stock has a Value Grade of A.

Now that you have a bit more background about each of the 7 undervalued stocks in the Diversified Consumer Services industry as well as their overall grades, it’s time for you to conduct additional research to see if these could fit your portfolio needs based on your goals and risk tolerance. AAII can help you figure out both and identify which investments align with what works best for you.

We do so through a program of education that teaches you to invest for yourself and become an effective manager of your own wealth—no more relying on others for your financial independence. You can rely on AAII for timeless articles on financial planning and stock-picking, unbiased research and actionable analysis that makes you a better investor.

A+ Investor adds to that qualitative teaching by giving you a powerful data suite that helps you whittle down investment decisions to find stocks, exchange-traded funds (ETFs) or mutual funds that meet your needs.

Learn More About A+ Investor

Additional Resources About Diversified Consumer Services Stocks

Want to learn more about Diversified Consumer Services stocks to see if they could be the right investment for you? Check out some additional resources and articles to help you on your financial journey.

AAII Disclaimer

We make no representations or warranties that any investor will, or is likely to, achieve profits similar to those shown, because past, hypothetical or simulated performance is not necessarily indicative of future results. Before making an investment decision, you should consider your circumstances and whether the information on our content is applicable to your situation. This information was prepared in good faith and we accept no liability for any errors or omissions. The full disclaimer can be read here.



Find New Stock Opportunities With Included With AAII Platinum
Zweig Screen: 11.3% Compared to S&P 500
at only 6.9%

Gain Since Inception. Data as of 12/31/2024.




Try AAII Platinum and get full access to
769.3% Stock Superstars Portfolio Total Return Since Inception
Compare to:
710.3% iShare DOW Jones
U.S. Index ETF (IYY)

SSR Group 3 O'Shaughnessy portfolio has a 411.2% gain since inception performance compared to IYY at only 119.1%% Performance as of 11/29/24.

Get your free copy of our special report analyzing the tech stocks most likely to outperform the market.

Download the FREE Report Here:

BECOME A MEMBER FOR ONLY $2

Get access to powerful investment discovery tools and a wealth of investment education to help you achieve your financial goals.