Sifting through countless of stocks in the Banks industry can be tedious, and sometimes two stocks are just too similar to judge which is the better investment. If you’re on the fence about investing in ServisFirst Bancshares, Inc. or Associated Banc-Corp because you’re not sure how they measure up, it’s important to compare them on a few factors before making your decision.

Read on to learn how ServisFirst Bancshares, Inc. and Associated Banc-Corp compare based on key financial metrics to determine which better meets your investment needs.

About ServisFirst Bancshares, Inc. and Associated Banc-Corp

ServisFirst Bancshares, Inc. operates as the bank holding company for ServisFirst Bank that provides banking services to individual and corporate customers in the United States. It offers deposit services, including checking, money market, savings, and individual retirement arrangements (IRA) accounts, as well as certificates of deposit. The company also provides real estate loans that consist of commercial real estate loans, 1-4 family residential real estate loans, and construction and development loans; consumer loans, such as home equity loans, vehicle financing, loans secured by deposits, and secured and unsecured personal loans; and commercial loans comprising seasonal, bridge, and term loans, as well as commercial lines of credit. In addition, it offers other banking services, such as 24-hour telephone banking, direct deposit, Internet banking, mobile banking, traveler’s checks, safe deposit boxes, attorney trust accounts, and automatic account transfers, as well as automated teller machines and debit and credit card systems. Further, the company provides treasury and cash management services; direct deposit, wire transfer, night depository, banking-by-mail and remote capture services for non-cash items; and correspondent banking services to other financial institutions. Additionally, it holds and manages participations in residential mortgages and commercial real estate loans originated by ServisFirst Bank in Alabama, Florida, Georgia, and Tennessee. ServisFirst Bancshares, Inc. was founded in 2005 and is headquartered in Birmingham, Alabama.

Associated Banc-Corp, a bank holding company, provides various banking and nonbanking products and services to individuals and businesses in Wisconsin, Illinois, Missouri, Texas, and Minnesota. It offers lending solutions, including commercial loans and lines of credit, commercial real estate financing, construction loans, letters of credit, leasing, asset-based lending and equipment finance, loan syndications products, residential mortgages, home equity loans and lines of credit, personal and installment loans, auto finance and business loans, and business lines of credit. The company also provides deposit and cash management solutions, such as commercial checking and interest-bearing deposit products, cash vault and night depository services, liquidity solutions, payables and receivables solutions, and information services; specialized financial services comprising interest rate risk management and foreign exchange solutions; fiduciary services consisting of administration of pension, profit-sharing and other employee benefit plans, fiduciary and corporate agency services, and institutional asset management services; and investable funds solutions, including savings, money market deposit accounts, IRA accounts, CDs, fixed and variable annuities, full-service, discount, and online investment brokerage; investment advisory services; and trust and investment management accounts. In addition, it offers deposit and transactional solutions, including checking, credit and debit cards, online banking and bill pay, and money transfer services. The company operates loan production offices in Indiana, Kansas, Michigan, New York, Ohio, and Texas. Associated Banc-Corp was founded in 1861 and is headquartered in Green Bay, Wisconsin.

Latest Banks and ServisFirst Bancshares, Inc., Associated Banc-Corp Stock News

As of September 10, 2026, ServisFirst Bancshares, Inc. had a $4.6 billion market capitalization, compared to the Banks median of $755.7 million. ServisFirst Bancshares, Inc.’s stock is up 18% in 2026, up 0.1% in the previous five trading days and up 0.13% in the past year.

Currently, ServisFirst Bancshares, Inc.’s price-earnings ratio is 14.4. ServisFirst Bancshares, Inc.’s trailing 12-month revenue is $585.2 million with a 54.8% net profit margin. Year-over-year quarterly sales growth most recently was 30.0%. Analysts expect adjusted earnings to reach $3.213 per share for the current fiscal year. ServisFirst Bancshares, Inc. currently has a 1.8% dividend yield.

As of September 10, 2026, Associated Banc-Corp had a $5.7 billion market cap, putting it in the 69th percentile of all stocks. Associated Banc-Corp’s stock is up 17.8% in 2026, down 0.8% in the previous five trading days and up 15.89% in the past year.

Currently, Associated Banc-Corp’s price-earnings ratio is 10.6. Associated Banc-Corp’s trailing 12-month revenue is $1.6 billion with a 32.5% net profit margin. Year-over-year quarterly sales growth most recently was 23.5%. Analysts expect adjusted earnings to reach $2.942 per share for the current fiscal year. Associated Banc-Corp currently has a 3.2% dividend yield.

How We Compare ServisFirst Bancshares, Inc. and Associated Banc-Corp Stock Grades

Stock evaluation requires access to huge amounts of data and the knowledge and time to sift through it all, make sense of financial ratios, read income statements and analyze recent stock movements. AAII created A+ Investor, a robust data suite that condenses data research in an actionable and customizable way suitable for investors of all knowledge levels, to help investors streamline and work through such data.

AAII’s proprietary stock grades come with A+ Investor. These offer intuitive A‐F grades for each of five key investing factors: value, growth, momentum, earnings estimate revisions and quality. Here, we’ll take a closer look at ServisFirst Bancshares, Inc. and Associated Banc-Corp’s stock grades to see how they measure up against one another.

Learn more about A+ Investor here!

Sign Up to Receive a Free Special Report Showing How A+ Grades Can Help You Make Smarter Investment Decisions

ServisFirst Bancshares, Inc. and Associated Banc-Corp Stock Value Grades

Company	Ticker	Value
ServisFirst Bancshares, Inc.	SFBS	C
Associated Banc-Corp	ASB	B

Successful stock investing involves buying low and selling high, so stock valuation is an important consideration for stock selection.

Buying stocks that are going to go up typically means buying stocks that are undervalued in the first place, although momentum investors may argue that point.

AAII’s A+ Investor Value Grade derives from a stock’s value score. The Value Score is the percentile rank of the average of the percentile ranks of the price-to-sales ratio, price-earnings ratio, enterprise-value-to-EBITDA (EV/EBITDA) ratio, shareholder yield, price-to-book-value ratio and price-to-free-cash-flow ratio. The score is variable, meaning it can consider all six ratios or, should any of the six ratios not be valid, the remaining ratios that are valid. To be assigned a Value Score, stocks must have a valid (non-null) ratio and corresponding ranking for at least two of the six valuation ratios.

Stocks with a Value Score from 81 to 100 are considered deep value, those with a score between 61 and 80 are a good value and so on.

ServisFirst Bancshares, Inc. has a Value Score of 48, which is Average. Associated Banc-Corp has a Value Score of 61, which is Value.

The Value Stock Winner: Associated Banc-Corp

As you can clearly see from the Value Grade breakdown above, Associated Banc-Corp is considered to have better value than ServisFirst Bancshares, Inc.. For investors who focus solely on a company’s valuation, Associated Banc-Corp could be a good stock to add to their portfolio. However, it’s important for investors to analyze multiple factors based on a wide range of metrics before deciding whether to buy.

ServisFirst Bancshares, Inc. and Associated Banc-Corp’s Momentum Grades

Company	Ticker	Momentum
ServisFirst Bancshares, Inc.	SFBS	C
Associated Banc-Corp	ASB	C

Momentum grades help to uncover stocks experiencing anomalously high rates of return; research finds that stocks with high relative levels of momentum tend to outperform, whereas those with low levels of momentum tend to continue underperforming. Momentum is based on the price change of a stock over a specified period relative to all other stocks.

Typically, AAII looks at the weighted relative strength over the trailing four quarters. The weighted four-quarter relative strength rank is the relative price change for each of the past four quarters. The most recent quarterly price change is given a weight of 40% and each of the three previous quarters are given a weighting of 20%.

ServisFirst Bancshares, Inc. has a Momentum Score of 46, which is Average. Associated Banc-Corp has a Momentum Score of 56, which is Average.

The Momentum Stock Winner: No Clear Winner

Neither ServisFirst Bancshares, Inc. or Associated Banc-Corp has a strong enough Momentum Grade to be considered a “winner.” Investors considering these companies should do additional due diligence and research to see if either could be a good addition to their portfolios. It’s important to look at a wide range of financial metrics in order to determine if ServisFirst Bancshares, Inc. or Associated Banc-Corp is the better investment when it comes to momentum.

ServisFirst Bancshares, Inc. and Associated Banc-Corp’s Estimate Revisions Grades

Company	Ticker	Earnings Estimate
ServisFirst Bancshares, Inc.	SFBS	D
Associated Banc-Corp	ASB	D

Earnings estimate revisions scores consider the magnitude of a company’s earnings surprise in its last two reported fiscal quarters. Often, positive surprises beget further positive surprises‐or at least continued sales growth (the exact opposite is generally true, too).

Estimate revisions offer an indication of what analysts are thinking about the short-term prospects of a firm. Estimate revisions are based on the statistical significance of a firm’s last two quarterly earnings surprises and the percentage change in its consensus estimate for the current fiscal year over the past month and past three months.

ServisFirst Bancshares, Inc. has a Earnings Estimate Score of 36, which is Negative. Associated Banc-Corp has a Earnings Estimate Score of 27, which is Negative.

The Earnings Estimate Revisions Stock Winner: No Clear Winner

Neither ServisFirst Bancshares, Inc. or Associated Banc-Corp has an Earnings Estimate Revisions Grade that could be considered a “winner.” Investors considering these companies should do additional due diligence and research to see if either could be a good addition to their portfolios. It’s important to look at a wide range of financial metrics in order to determine if ServisFirst Bancshares, Inc. or Associated Banc-Corp is the better investment when it comes to estimate revisions.

Other ServisFirst Bancshares, Inc. and Associated Banc-Corp Grades

In addition to Value, Momentum and Estimate Revisions, A+ Investor also provides grades for Growth and Quality.

Growth investing builds on the idea that stocks of companies exhibiting strong, consistent and prolonged growth outperform those of slower-growth companies. AAII measures growth through consistency of annual sales growth, five-year sales growth rankings adjusted for extreme levels, and consistency of positive annual cash from operations.

AAII’s A+ Investor Quality Grade comes from the ranking of key metrics. Specifically, the quality grade is the percentile rank of the composite of return on assets (ROA), return on invested capital (ROIC), gross profit relative to assets, buyback yield, change in total liabilities to assets, accruals, Z double prime bankruptcy risk (Z) score and F-Score.

These 2 key factors, when combined with the above, provide a holistic view into a particular stock. Further, by joining A+ Investor you can see whether ServisFirst Bancshares, Inc. and Associated Banc-Corp pass any of our 60+ stock screens that have outperformed the market since their creation.

So, Which Is the Better Investment, ServisFirst Bancshares, Inc. or Associated Banc-Corp Stock?

Overall, ServisFirst Bancshares, Inc. stock has a Value Score of 48, Momentum Score of 46 and Estimate Revisions Score of 36.

Associated Banc-Corp stock has a Value Score of 61, Momentum Score of 56 and Estimate Revisions Score of 27.

Comparing ServisFirst Bancshares, Inc. and Associated Banc-Corp’s grades, scores and metrics can act as a solid basis to determine whether they may be a good investment or not. You’ll also want to look at your portfolio’s asset allocation as well as your risk tolerance and financial goals to see if either of these stocks would make a good fit for you. AAII can help you figure out which investments align with your individual needs and preferences.

Investors are encouraged to do their own due diligence and research. In this way, individuals can effectively become managers of their own assets‐without having to rely on others for financial independence. You can count on AAII for timeless articles on financial planning and stock-picking, unbiased research and actionable analysis.

A+ Investor adds to our qualitative teaching with a powerful data suite to help you whittle down investment choices to find stocks, exchange-traded funds (ETFs) or mutual funds that meet your needs.

AAII Disclaimer

We make no representations or warranties that any investor will, or is likely to, achieve profits similar to those shown, because past, hypothetical or simulated performance is not necessarily indicative of future results. Before making an investment decision, you should consider your circumstances and whether the information on our content is applicable to your situation. This information was prepared in good faith, and we accept no liability for any errors or omissions. The full disclaimer can be read here.