Avoid the stress of overpaying for a stock or missing an opportunity by using the right tools and insights to evaluate MediaAlpha, Inc. before investing.

In this article, we go over a few key elements for understanding MediaAlpha, Inc.’s stock price such as:

• MediaAlpha, Inc.’s current stock price and volume
• Why MediaAlpha, Inc.’s stock price changed recently
• Upgrades and downgrades for MAX from analysts
• MAX’s stock price momentum as measured by its relative strength

About MediaAlpha, Inc. (MAX)

Before we jump into MediaAlpha, Inc.’s stock price, history, target price and what caused it to recently dip, let’s take a look at some background.

MediaAlpha, Inc., through its subsidiaries, operates an insurance customer acquisition platform in the United States. Its technology platform offers end customer acquisition for insurance carriers, agents, distributors, and other clients in a range of verticals, including property and casualty insurance, health insurance, and life insurance. The company was founded in 2014 and is headquartered in Los Angeles, California.

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MediaAlpha, Inc.’s Stock Price as of Market Close

As of July 31, 2026, 4:00 PM, CST, MediaAlpha, Inc.’s stock price was $12.380.

MediaAlpha, Inc. is down 8.57% from its previous closing price of $13.540.

During the last market session, MediaAlpha, Inc.’s stock traded between $12.190 and $13.360. Currently, there are approximately 53.75 million shares outstanding for MediaAlpha, Inc..

MediaAlpha, Inc.’s price-earnings (P/E) ratio is currently at 8.6, which is low compared to the Interactive Media & Services industry median of 17.4. The price-earnings ratio gauges market expectation of future performance by relating a stock’s current share price to its earnings per share.

MediaAlpha, Inc. Stock Price History

MediaAlpha, Inc.’s (MAX) price is currently down 1.51% so far this month.

During the month of July, MediaAlpha, Inc.’s stock price has reached a high of $14.700 and a low of $12.190.

Over the last year, MediaAlpha, Inc. has hit prices as high as $14.700 and as low as $7.090. Year to date, MediaAlpha, Inc.’s stock is down 4.4%.

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What Caused MediaAlpha, Inc. Stock’s Price to Dip?

Stock prices are primarily based on seller supply and buyer demand. But have you ever wondered about what other factors affect a stock's price?

When an analyst changes their opinion of a stock by upgrading or downgrading their rating, it often leads to a sudden stock price adjustment. As of July 31, 2026, there was 1 analyst who downgraded MediaAlpha, Inc.’s stock and 1 analyst who upgraded over the last month.

Additionally, you'll want to evaluate MediaAlpha, Inc.’s financial health and valuation. Investors can use AAII's Value Grade, which combines six key valuation metrics like P/E and P/S ratios for a comprehensive analysis to conduct analysis on MediaAlpha, Inc.’s valuation and financial health. This approach mitigates the limitations of single-metric evaluations.

MediaAlpha, Inc.’s current valuation based on AAII’s Value Grade is a B, which means it is considered to be Value.

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Lastly, news and media coverage as well as recent press reports about the company or its industry may cause stock prices to fluctuate. You can check out the most recent news articles about MediaAlpha, Inc. (MAX) by visiting AAII Stock Evaluator.

Relative Price Strength of MediaAlpha, Inc.

Relative price strength measures a stock's performance against the market, helping investors identify stocks that are outperforming benchmarks.

For AAII’s Momentum Grade, a weighted relative price strength is calculated. Follow this link to learn more about the Momentum Grade.

As of July 31, 2026, MediaAlpha, Inc. has a weighted four-quarter relative price strength of 8.28%, which translates to a Momentum Score of 79 and is considered to be Strong.

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MediaAlpha, Inc. Stock Price: Bottom Line

As of July 31, 2026, MediaAlpha, Inc.’s stock price is $12.380, which is down 8.57% from its previous closing price.

AAII advises against making stock decisions based solely on price or past returns. Instead, consider a variety of metrics, fundamentals, and analytics to evaluate a stock like MediaAlpha, Inc. stock prices are influenced by market supply and demand and offer just a snapshot of a company's overall health.

Subscribing to AAII's A+ Investor provides access to comprehensive analytics and insights for confident investing.