Avoid the stress of overpaying for a stock or missing an opportunity by using the right tools and insights to evaluate Harley-Davidson, Inc. before investing.

In this article, we go over a few key elements for understanding Harley-Davidson, Inc.’s stock price such as:

• Harley-Davidson, Inc.’s current stock price and volume
• Why Harley-Davidson, Inc.’s stock price changed recently
• Upgrades and downgrades for HOG from analysts
• HOG’s stock price momentum as measured by its relative strength

About Harley-Davidson, Inc. (HOG)

Before we jump into Harley-Davidson, Inc.’s stock price, history, target price and what caused it to recently dip, let’s take a look at some background.

Harley-Davidson, Inc. manufactures and sells motorcycles in the United States and internationally. The company operates in three segments: Harley-Davidson Motor Company, LiveWire, and Harley-Davidson Financial Services. The Harley-Davidson Motor Company segment designs, manufactures, and sells motorcycles, including cruiser, trike, Grand American touring, standard, sportbike, adventure touring, and dual sport, as well as motorcycle parts, accessories, and apparel, as well as licenses its trademarks and related services. This segment sells its products to retail customers through a network of independent dealers, as well as e-commerce channels. The LiveWire segment sells electric motorcycles, balance bikes for kids, electric bikes, parts and accessories, apparel, and related parts and services. The Harley-Davidson Financial Services segment provides wholesale financing services, such as floorplan and open-account financing of motorcycles, and parts and accessories; and retail financing services, such as installment lending for the purchase of new and used Harley-Davidson motorcycles, as well as point-of-sale insurance and voluntary protection products. This segment also licenses third-party financial institutions that issue credit cards bearing the Harley-Davidson brand. Harley-Davidson, Inc. was founded in 1903 and is based in Milwaukee, Wisconsin.

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Harley-Davidson, Inc.’s Stock Price as of Market Close

As of July 31, 2026, 4:00 PM, CST, Harley-Davidson, Inc.’s stock price was $24.540.

Harley-Davidson, Inc. is down 0.41% from its previous closing price of $24.640.

During the last market session, Harley-Davidson, Inc.’s stock traded between $24.190 and $24.920. Currently, there are approximately 110.02 million shares outstanding for Harley-Davidson, Inc..

Harley-Davidson, Inc.’s price-earnings (P/E) ratio is currently at 12.6, which is low compared to the Automobiles industry median of 29.8. The price-earnings ratio gauges market expectation of future performance by relating a stock’s current share price to its earnings per share.

Harley-Davidson, Inc. Stock Price History

Harley-Davidson, Inc.’s (HOG) price is currently up 0.33% so far this month.

During the month of July, Harley-Davidson, Inc.’s stock price has reached a high of $28.770 and a low of $23.995.

Over the last year, Harley-Davidson, Inc. has hit prices as high as $31.250 and as low as $17.090. Year to date, Harley-Davidson, Inc.’s stock is up 19.77%.

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What Caused Harley-Davidson, Inc. Stock’s Price to Dip?

Stock prices are primarily based on seller supply and buyer demand. But have you ever wondered about what other factors affect a stock's price?

One of the most common factors that can drastically impact a stock’s price is analyst upgrades and downgrades. When an analyst changes their opinion of a stock by upgrading or downgrading their rating, it often leads to a sudden stock price adjustment. However, as of July 31, 2026,, no analysts have changed their rating of Harley-Davidson, Inc.’s stock over the last month.

Additionally, you'll want to evaluate Harley-Davidson, Inc.’s financial health and valuation. Investors can use AAII's Value Grade, which combines six key valuation metrics like P/E and P/S ratios for a comprehensive analysis to conduct analysis on Harley-Davidson, Inc.’s valuation and financial health. This approach mitigates the limitations of single-metric evaluations.

Harley-Davidson, Inc.’s current valuation based on AAII’s Value Grade is a A, which means it is considered to be Deep Value.

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Lastly, news and media coverage as well as recent press reports about the company or its industry may cause stock prices to fluctuate. You can check out the most recent news articles about Harley-Davidson, Inc. (HOG) by visiting AAII Stock Evaluator.

Relative Price Strength of Harley-Davidson, Inc.

Relative price strength measures a stock's performance against the market, helping investors identify stocks that are outperforming benchmarks.

For AAII’s Momentum Grade, a weighted relative price strength is calculated. Follow this link to learn more about the Momentum Grade.

As of July 31, 2026, Harley-Davidson, Inc. has a weighted four-quarter relative price strength of -2.60%, which translates to a Momentum Score of 44 and is considered to be Average.

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Harley-Davidson, Inc. Stock Price: Bottom Line

As of July 31, 2026, Harley-Davidson, Inc.’s stock price is $24.540, which is down 0.41% from its previous closing price.

AAII advises against making stock decisions based solely on price or past returns. Instead, consider a variety of metrics, fundamentals, and analytics to evaluate a stock like Harley-Davidson, Inc. stock prices are influenced by market supply and demand and offer just a snapshot of a company's overall health.

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