4 Undervalued Consumer Lending Stocks for Thursday, July 27

By AAII Staff
July 27, 2023
Diamond graphic indicating best value stocks in their industry
Featured Tickers:
AAN CPSS OPRT SNTG

Based on key financial metrics such as the price-to-sales ratio, shareholder yield and the price-earnings ratio, the following 4 stocks made the list for top value stocks in the Consumer Lending industry. Those looking for value stocks to add to their portfolio may want to use this list as a starting point for further investment research.

Latest Consumer Lending Stock News

Before choosing which top Consumer Lending stock to buy, be sure to conduct proper due diligence: analyze various financial metrics and look at historical data, public statements and news coverage.

There is a neutral forecast for the consumer lending sector. In contrast to organizations that target subprime customers, the outlook is favorable for businesses with a prime and wealthy customer base. In addition, consumers amassed $87.3 billion in new credit card debt in 2021, significantly more than the $48.5 billion 10-year average, according to WalletHub's Credit Card Debt Study. It is expected that loan growth will continue to be high in 2022 as consumers use down their extra savings and government aid continues to be phased out. In 2022,  net revenue is expected to expand due to increasing net interest income. Expanding net interest margins and loan expansion are two factors believes to benefit net interest income. As a result of multi-decade high inflation, the Fed could increase interest rates several more times in 2022–2023. The S&P Consumer Finance sub-industry was down 21.2% year to date as of July 1 compared to a 17.9% decline in the Financials sector as a whole and a 19.7% decline in the S&P 1500 Index. In 2021, the subsector increased by 34.7%, the Financials sector increased by 32.0%, and the S&P 1500 Index increased by 26.7%.

Why Focus on Undervalued Consumer Lending Stocks?

Value investors seek to buy stocks at a discount to their intrinsic value. Long-term returns show that such strategies are advantageous. Value stocks, as a group, tend to outperform growth stocks over extended periods of time. Typically, value investors perform financial analysis of numerous metrics, don’t follow the herd and are long-term investors.

AAII’s A+ Investor Value Grade is derived from a stock’s Value Score. The Value Score is the percentile rank of the average of the percentile ranks of the price-to-sales ratio, price-earnings ratio, enterprise-value-to-EBITDA (EV/EBITDA) ratio, shareholder yield, price-to-book-value ratio and price-to-free-cash-flow ratio. The score is variable, meaning it can consider all six ratios or, should any of the six ratios not be valid, the remaining ratios that are valid. To be assigned a Value Score, stocks must have a valid (non-null) ratio and corresponding ranking for at least two of the six valuation ratios.

What Goes Into AAII’s Value Grade?

Stock evaluation requires access to huge amounts of data as well as the knowledge and time to sift through it all, make sense of financial ratios, read income statements and analyze recent stock movement. AAII created A+ Investor, a robust data suite that condenses data research in an actionable and customizable way suitable for investors of all knowledge levels, to help investors with that task.

AAII’s proprietary stock grades come with A+ Investor. These offer intuitive A–F grades for more than just value. It is possible for a stock to appear cheap based on one valuation metric but appear expensive on another. It is also possible for one valuation ratio to be associated with outperforming stocks during certain periods of time but not others. Some stocks may even have null values for certain metrics like the price-earnings ratio or the price-to-book ratio but not others. An example of this would be a company with losses instead of profits or a negative book value because of heavy borrowing. Negative earnings or book value result in non-meaningful ratios that are left blank or null.

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4 Undervalued Consumer Lending Stocks

Of course, there are countless value stocks that are worth mentioning, but this is a concise list of the top 4 undervalued stocks in the Consumer Lending industry for Thursday, July 27, 2023. Let’s take a closer look at their individual scores to see how they measure up against each other and the Consumer Lending industry median.

Company Ticker Price/Sales Price/Earnings EV/EBITDA Shareholder Yield Price/Book Value Price/Free Cash Flow Value Grade
Aaron's Company Inc AAN 0.21 na 0.8 4.1% 0.69 5.7 A
Consumer Portfolio Services, Inc. CPSS 0.80 4.3 29.2 3.8% 1.08 1.6 A
Oportun Financial Corp OPRT 0.49 na na (5.5%) 0.47 0.8 A
Sentage Holdings Inc SNTG 35.82 na na 15.0% 0.41 na B

The Value Grade is assigned based on how each stock’s composite valuation compares to all other stocks.

The process for assigning grades starts with each variable for a given stock. The percentile rankings for all valid ratios that a stock has are calculated. So, for instance, a stock could have a price-to-book ranking in the 43rd percentile, a price-earnings ranking in the 67th percentile, a price-to-sales ranking in the 23rd percentile, etc. Then, those rankings are averaged for each stock. (A minimum of two valid variables are required, though all six will be used if available.)

Once the average of the individual variables is calculated, that average is ranked against all stocks. Put another way, each stock’s composite valuation is compared to all other stocks. These ranks are then sorted into quintiles from the cheapest 20% (a grade of A) to the most expensive 20% (a grade of F).

As always, we recommend that you conduct proper due diligence and research before investing in any security. We also suggest that investors utilize numerous grades, not just value, when it comes to deciding whether a company is a good fit for their allocation needs.

Aaron's Company Inc’s Value Grade

Value Grade:

Metric Score AAN Industry Median
Price/Sales 7 0.21 0.92
Price/Earnings na na 9.3
EV/EBITDA 4 0.8 13.9
Shareholder Yield 22 4.1% 2.7%
Price/Book Value 15 0.69 0.98
Price/Free Cash Flow 17 5.7 3.2

The Aaron's Company, Inc. is a technology-enabled, omnichannel provider of lease-to-own (LTO) and retail purchase solutions. The Company operates through two segments: Aaron's Business and BrandsMart. The Aaron's Business segment is comprised of Aaron's branded Company-operated and franchise-operated stores; aarons.com e-commerce platform (aarons.com); Woodhaven, and BrandsMart Leasing (collectively, Aaron?s Business). The retail store and e-commerce operations of BrandsMart U.S.A. (excluding BrandsMart Leasing) comprise the BrandsMart segment (collectively, BrandsMart). BrandsMart U.S.A. is an appliance and consumer electronics retailer in the southeast United States and an appliance retailer in the country with over 10 stores in Florida and Georgia and an e-commerce presence on brandsmartusa.com. Aaron?s offers a direct-to-consumer lease-to-own solution through its 1,266 Company-operated and franchised stores in over 47 states and Canada, as well as its e-commerce platform.

Stocks with a Value Score from 81 to 100 are considered deep value, those with a score between 61 and 80 are value and so on.

Aaron's Company Inc has a Value Score of 98, which is considered to be undervalued.

When you look at Aaron's Company Inc’s price-to-sales ratio at 0.21 compared to the industry median at 0.92, this company has a lower price relative to revenue compared to its peers. This could make Aaron's Company Inc’s stock more attractive for value investors.

Now, let’s assess Aaron's Company Inc’s EV/EBITDA ratio, also known as enterprise multiple. At 0.8, when compared to the industry median of 13.9, the company may be considered undervalued in relation to its peers. Value investors could use the enterprise multiple to identify stocks that are considered overvalued or undervalued relative to their industry.

Shareholder yield is the sum of a stock’s dividend yield (paid over previous 12 months minus special dividends) and the percentage of net share buybacks over the previous 12 months. Aaron's Company Inc’s shareholder yield is higher than its industry median ratio of 2.73%. Value investors may look for an attractive shareholder yield because it can be a powerful tool for identifying if the company has a good management team.

As one of the most common value metrics, the price-to-book ratio evaluates a company’s current market price relative to its book value. Aaron's Company Inc’s price-to-book ratio is lower than its industry median ratio of 0.98. This could make Aaron's Company Inc more attractive to investors looking for a new addition to their portfolio.

Lastly, let’s take a look at Aaron's Company Inc’s price-to-free-cash-flow ratio (P/FCF), which can indicate a company’s market value relative to its operating cash flow. Aaron's Company Inc’s price-to-free-cash-flow ratio is higher than its industry median ratio of 3.21. This could make Aaron's Company Inc less attractive because the higher P/FCF ratio indicates that Aaron's Company Inc is undervalued. The P/FCF ratio metric can also be viewed over a long-term time frame to see if the company's cash flow to share price value is generally improving or worsening.

Consumer Portfolio Services, Inc.’s Value Grade

Value Grade:

Metric Score CPSS Industry Median
Price/Sales 28 0.80 0.92
Price/Earnings 7 4.3 9.3
EV/EBITDA 89 29.2 13.9
Shareholder Yield 23 3.8% 2.7%
Price/Book Value 31 1.08 0.98
Price/Free Cash Flow 3 1.6 3.2

Consumer Portfolio Services, Inc. is a specialty finance company. The Company?s business is to provide purchase and service retail automobile contracts originated primarily by franchised automobile dealers and, to a lesser extent, by select independent dealers in the United States in the sale of new and used automobiles, light trucks, and passenger vans. Through its automobile contract purchases, it provides indirect financing to the customers of dealers. It serves as an alternative source of financing for dealers, facilitating sales to customers from traditional sources, such as commercial banks, credit unions, and the finance companies affiliated with automobile manufacturers. It also originates vehicle purchase money loans by lending directly to consumers. It offers over eight different financing programs and prices each program according to relative credit risk. Its financing programs include First Time Buyer, Mercury / Delta, Standard, Alpha, Alpha Plus, Super Alpha and Preferred.

Stocks with a Value Score from 81 to 100 are considered deep value, those with a score between 61 and 80 are value and so on.

Consumer Portfolio Services, Inc. has a Value Score of 83, which is considered to be undervalued.

Consumer Portfolio Services, Inc.’s price-earnings ratio is 4.3 compared to the industry median at 9.3. This means that it has a lower price relative to its earnings compared to its peers. This makes Consumer Portfolio Services, Inc. more attractive for value investors.

Consumer Portfolio Services, Inc.’s price-to-book ratio is lower than its peers. This could make Consumer Portfolio Services, Inc. more attractive for value investors when compared to the industry median at 0.98.

You can read more about Consumer Portfolio Services, Inc.’s key financial metrics like shareholder yield, price-to-free-cash-flow and EV/EBITDA ratio, or learn more about its Momentum and Growth Grades, by subscribing to A+ Investor.

Oportun Financial Corp’s Value Grade

Value Grade:

Metric Score OPRT Industry Median
Price/Sales 18 0.49 0.92
Price/Earnings na na 9.3
EV/EBITDA na na 13.9
Shareholder Yield 76 (5.5%) 2.7%
Price/Book Value 8 0.47 0.98
Price/Free Cash Flow 1 0.8 3.2

Oportun Financial Corporation is an artificial intelligence (AI) powered digital banking platform. The Company leverages its digital platform to provide consumer credit to people. Its capabilities include borrowing, savings, budgeting, and spending. The Company offers personal loans, secured personal loans and credit cards. Its personal loan consists of amortizing personal installment loan with fixed payments throughout the life of the loan. It offers Oportun Visa Credit Card product in over 45 states. The Company?s digital platform enables end-to-end process management, from loan application through disbursement, to servicing and collections, allowing its customers to interact with and move between online, over-the-phone, and in person experiences. It enables its customers to complete a loan application online through a mobile phone, tablet, or computer. It offers machine learning capabilities that help members identify the right amount of money to put towards savings and investments.

Stocks with a Value Score from 81 to 100 are considered deep value, those with a score between 61 and 80 are value and so on.

Oportun Financial Corp has a Value Score of 90, which is considered to be undervalued.

Oportun Financial Corp’s price-to-book ratio is higher than its peers. This could make Oportun Financial Corp less attractive for value investors when compared to the industry median at 0.98.

You can read more about Oportun Financial Corp’s key financial metrics like shareholder yield, price-to-free-cash-flow and EV/EBITDA ratio, or learn more about its Momentum and Growth Grades, by subscribing to A+ Investor.

Sentage Holdings Inc’s Value Grade

Value Grade:

Metric Score SNTG Industry Median
Price/Sales 96 35.82 0.92
Price/Earnings na na 9.3
EV/EBITDA na na 13.9
Shareholder Yield 4 15.0% 2.7%
Price/Book Value 7 0.41 0.98
Price/Free Cash Flow na na 3.2

Sentage Holdings Inc is a financial service provider that offers a comprehensive range of financial services across consumer loan repayment and collection management, loan recommendation, and prepaid payment network services in China. The Company's main businesses are divided into three reporting segments. Consumer Loan Repayment and Collection Management Services segment, Pursuant to service agreements entered with individual customers, the Company monitors and manages the repayment and collection process of outstanding loans for a fixed service fee; Loan Recommendation Services segment, the Company engaged in making loan product recommendations to borrower applicants based on their specific needs, and processing paperwork related to borrowers’ applications; and Prepaid Payment Network Services segment, issuing generic and branded prepaid gift and debit cards and providing related services to various merchants, such as supermarkets and department stores.

Stocks with a Value Score from 81 to 100 are considered deep value, those with a score between 61 and 80 are value and so on.

Sentage Holdings Inc has a Value Score of 73, which is considered to be undervalued.

Sentage Holdings Inc’s price-to-book ratio is higher than its peers. This could make Sentage Holdings Inc less attractive for value investors when compared to the industry median at 0.98.

You can read more about Sentage Holdings Inc’s key financial metrics like shareholder yield, price-to-free-cash-flow and EV/EBITDA ratio, or learn more about its Momentum and Growth Grades, by subscribing to A+ Investor.

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Other Consumer Lending Stock Grades

Value is just one of the five Stock Grades included in our A+ Investor service. AAII members can see the top-graded stocks—those with grades of A or B for value, growth, momentum, earnings estimate revisions and quality—on the A+ Stock Grades Screener.

Also, if you want full access to all of AAII’s premium services, you can subscribe to one convenient bundled plan called AAII Platinum where you can try out A+ Investor, AAII Dividend Investing, the Stock Superstars Report, Growth Investing and VMQ Stocks. With the other premium services, you can dive deep into additional metrics, portfolios, commentary and information about Consumer Lending stocks as well as other industrys.

Choosing Which of the 4 Best Consumer Lending Stocks Is Right for You

Choosing which value stocks to invest in will ultimately depend on your individual goals and allocation; however, comparing similar value stocks in the same industry can help you analyze which might be better investments for you in the long run. So, let’s take a look at the Value Grade for all of our stocks.

  • Aaron's Company Inc stock has a Value Grade of A.
  • Consumer Portfolio Services, Inc. stock has a Value Grade of A.
  • Oportun Financial Corp stock has a Value Grade of A.
  • Sentage Holdings Inc stock has a Value Grade of B.

Now that you have a bit more background about each of the 4 undervalued stocks in the Consumer Lending industry as well as their overall grades, it’s time for you to conduct additional research to see if these could fit your portfolio needs based on your goals and risk tolerance. AAII can help you figure out both and identify which investments align with what works best for you.

We do so through a program of education that teaches you to invest for yourself and become an effective manager of your own wealth—no more relying on others for your financial independence. You can rely on AAII for timeless articles on financial planning and stock-picking, unbiased research and actionable analysis that makes you a better investor.

A+ Investor adds to that qualitative teaching by giving you a powerful data suite that helps you whittle down investment decisions to find stocks, exchange-traded funds (ETFs) or mutual funds that meet your needs.

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Additional Resources About Consumer Lending Stocks

Want to learn more about Consumer Lending stocks to see if they could be the right investment for you? Check out some additional resources and articles to help you on your financial journey.

AAII Disclaimer

We make no representations or warranties that any investor will, or is likely to, achieve profits similar to those shown, because past, hypothetical or simulated performance is not necessarily indicative of future results. Before making an investment decision, you should consider your circumstances and whether the information on our content is applicable to your situation. This information was prepared in good faith and we accept no liability for any errors or omissions. The full disclaimer can be read here.



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