Based on key financial metrics such as the price-to-sales ratio, shareholder yield and the price-earnings ratio, the following 7 stocks made the list for top value stocks in the Consumer Lending industry. Those looking for value stocks to add to their portfolio may want to use this list as a starting point for further investment research.

Why Focus on Undervalued Consumer Lending Stocks?

Value investors seek to buy stocks at a discount to their intrinsic value. Long-term returns show that such strategies are advantageous. Value stocks, as a group, tend to outperform growth stocks over extended periods of time. Typically, value investors perform financial analysis of numerous metrics, don’t follow the herd and are long-term investors.

AAII’s A+ Investor Value Grade is derived from a stock’s Value Score. The Value Score is the percentile rank of the average of the percentile ranks of the price-to-sales ratio, price-earnings ratio, enterprise-value-to-EBITDA (EV/EBITDA) ratio, shareholder yield, price-to-book-value ratio and price-to-free-cash-flow ratio. The score is variable, meaning it can consider all six ratios or, should any of the six ratios not be valid, the remaining ratios that are valid. To be assigned a Value Score, stocks must have a valid (non-null) ratio and corresponding ranking for at least two of the six valuation ratios.

What Goes Into AAII’s Value Grade?

Stock evaluation requires access to huge amounts of data as well as the knowledge and time to sift through it all, make sense of financial ratios, read income statements and analyze recent stock movement. AAII created A+ Investor, a robust data suite that condenses data research in an actionable and customizable way suitable for investors of all knowledge levels, to help investors with that task.

AAII’s proprietary stock grades come with A+ Investor. These offer intuitive A–F grades for more than just value. It is possible for a stock to appear cheap based on one valuation metric but appear expensive on another. It is also possible for one valuation ratio to be associated with outperforming stocks during certain periods of time but not others. Some stocks may even have null values for certain metrics like the price-earnings ratio or the price-to-book ratio but not others. An example of this would be a company with losses instead of profits or a negative book value because of heavy borrowing. Negative earnings or book value result in non-meaningful ratios that are left blank or null.

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7 Undervalued Consumer Lending Stocks

Of course, there are countless value stocks that are worth mentioning, but this is a concise list of the top 7 undervalued stocks in the Consumer Lending industry for Thursday, July 11, 2024. Let’s take a closer look at their individual scores to see how they measure up against each other and the Consumer Lending industry median.

The Value Grade is assigned based on how each stock’s composite valuation compares to all other stocks.

The process for assigning grades starts with each variable for a given stock. The percentile rankings for all valid ratios that a stock has are calculated. So, for instance, a stock could have a price-to-book ranking in the 43rd percentile, a price-earnings ranking in the 67th percentile, a price-to-sales ranking in the 23rd percentile, etc. Then, those rankings are averaged for each stock. (A minimum of two valid variables are required, though all six will be used if available.)

Once the average of the individual variables is calculated, that average is ranked against all stocks. Put another way, each stock’s composite valuation is compared to all other stocks. These ranks are then sorted into quintiles from the cheapest 20% (a grade of A) to the most expensive 20% (a grade of F).

As always, we recommend that you conduct proper due diligence and research before investing in any security. We also suggest that investors utilize numerous grades, not just value, when it comes to deciding whether a company is a good fit for their allocation needs.

Consumer Portfolio Services, Inc.’s Value Grade

Value Grade:

Consumer Portfolio Services, Inc. is a specialty finance company. The Company’s business is to provide purchase and service retail automobile contracts originated primarily by franchised automobile dealers and, to a lesser extent, by select independent dealers in the United States in the sale of new and used automobiles, light trucks, and passenger vans. Through its automobile contract purchases, it provides indirect financing to the customers of dealers. It serves as an alternative source of financing for dealers, facilitating sales to customers from traditional sources, such as commercial banks, credit unions, and the finance companies affiliated with automobile manufacturers. It also originates vehicle purchase money loans by lending directly to consumers. It offers over eight different financing programs and prices each program according to relative credit risk. Its financing programs include First Time Buyer, Mercury / Delta, Standard, Alpha, Alpha Plus, Super Alpha and Preferred.

Stocks with a Value Score from 81 to 100 are considered deep value, those with a score between 61 and 80 are value and so on.

Consumer Portfolio Services, Inc. has a Value Score of 71, which is considered to be undervalued.

When you look at Consumer Portfolio Services, Inc.’s price-to-sales ratio at 0.58 compared to the industry median at 1.20, this company has a lower price relative to revenue compared to its peers. This could make Consumer Portfolio Services, Inc.’s stock more attractive for value investors.

Consumer Portfolio Services, Inc.’s price-earnings ratio is 6.61 compared to the industry median at 9.45. This means it has a lower share price relative to earnings compared to its peers. This could make Consumer Portfolio Services, Inc. more attractive for value investors.

Now, let’s assess Consumer Portfolio Services, Inc.’s EV/EBITDA ratio, also known as enterprise multiple. At 84.6, when compared to the industry median of 14.2, the company may be considered overvalued in relation to its peers. Value investors could use the enterprise multiple to identify stocks that are considered overvalued or undervalued relative to their industry.

Shareholder yield is the sum of a stock’s dividend yield (paid over previous 12 months minus special dividends) and the percentage of net share buybacks over the previous 12 months. Consumer Portfolio Services, Inc.’s shareholder yield is lower than its industry median ratio of 1.79%. Value investors may look for an attractive shareholder yield because it can be a powerful tool for identifying if the company has a good management team.

As one of the most common value metrics, the price-to-book ratio evaluates a company’s current market price relative to its book value. Consumer Portfolio Services, Inc.’s price-to-book ratio is lower than its industry median ratio of 0.99. This could make Consumer Portfolio Services, Inc. more attractive to investors looking for a new addition to their portfolio.

Lastly, let’s take a look at Consumer Portfolio Services, Inc.’s price-to-free-cash-flow ratio (P/FCF), which can indicate a company’s market value relative to its operating cash flow. Consumer Portfolio Services, Inc.’s price-to-free-cash-flow ratio is lower than its industry median ratio of 3.64. This could make Consumer Portfolio Services, Inc. more attractive because the lower P/FCF ratio indicates that Consumer Portfolio Services, Inc. is undervalued. The P/FCF ratio metric can also be viewed over a long-term time frame to see if the company's cash flow to share price value is generally improving or worsening.

LexinFintech Holdings Ltd - ADR’s Value Grade

Value Grade:

LexinFintech Holdings Ltd. is a holding company. The Company is primarily engaged in providing online direct sales services and online consumer finance services. The Company's online consumer finance platform, Fenqile, offers customers personal installment loans, installment purchase loans and other loan products. Through its online investment platform, Juzi Licai, the Company matches funding from individual investors with customer loans. The Company also offers Le Card credit line to its customers. The Company serves the credit needs of the customers aged between 18 and 36 in China.

Stocks with a Value Score from 81 to 100 are considered deep value, those with a score between 61 and 80 are value and so on.

LexinFintech Holdings Ltd - ADR has a Value Score of 100, which is considered to be undervalued.

LexinFintech Holdings Ltd - ADR’s price-earnings ratio is 2.3 compared to the industry median at 9.5. This means that it has a lower price relative to its earnings compared to its peers. This makes LexinFintech Holdings Ltd - ADR more attractive for value investors.

LexinFintech Holdings Ltd - ADR’s price-to-book ratio is higher than its peers. This could make LexinFintech Holdings Ltd - ADR less attractive for value investors when compared to the industry median at 0.99.

You can read more about LexinFintech Holdings Ltd - ADR’s key financial metrics like shareholder yield, price-to-free-cash-flow and EV/EBITDA ratio, or learn more about its Momentum and Growth Grades, by subscribing to A+ Investor.

Mogo Inc’s Value Grade

Value Grade:

Mogo Inc. is a Canada-based digital finance company. The Company provides simple digital solutions to help them in building wealth and achieve financial freedom. Its trade app, MogoTrade, offers lowest cost way to invest while making a positive impact with every investment. The Company also offers digital loans and mortgages. Through its wholly owned subsidiary, Carta Worldwide, the Company also offer a digital payments platform that powers card programs for both established global corporations and fintech companies in Europe and Canada.

Stocks with a Value Score from 81 to 100 are considered deep value, those with a score between 61 and 80 are value and so on.

Mogo Inc has a Value Score of 71, which is considered to be undervalued.

Mogo Inc’s price-to-book ratio is higher than its peers. This could make Mogo Inc less attractive for value investors when compared to the industry median at 0.99.

You can read more about Mogo Inc’s key financial metrics like shareholder yield, price-to-free-cash-flow and EV/EBITDA ratio, or learn more about its Momentum and Growth Grades, by subscribing to A+ Investor.

Pineapple Financial Inc’s Value Grade

Value Grade:

Pineapple Financial Inc. is a Canada-based mortgage technology and brokerage company. The Company provides mortgage brokerage services and technology solutions to Canadian mortgage agents, brokers, sub-brokers, brokerages, and consumers. Through data-driven systems together with cloud-based tools, it offers alternative mortgage broker arrangements. It also provides back-office services, together with pre-underwriting support services (Brokerage Services) to Canadian mortgage brokerages (the Brokerages). In connection with Brokerage Services, the Company employs and engages several licensed mortgage brokers and agents (Field Agents). It provides its Brokerage Services for both residential and commercial mortgage opportunities and, in each case, through a technology called MyPineapple. MyPineapple offers network management capabilities for users, including various Field Agents, to create a marketplace for the provision of mortgage lending and insurance industry services.

Stocks with a Value Score from 81 to 100 are considered deep value, those with a score between 61 and 80 are value and so on.

Pineapple Financial Inc has a Value Score of 74, which is considered to be undervalued.

Pineapple Financial Inc’s price-to-book ratio is lower than its peers. This could make Pineapple Financial Inc more attractive for value investors when compared to the industry median at 0.99.

You can read more about Pineapple Financial Inc’s key financial metrics like shareholder yield, price-to-free-cash-flow and EV/EBITDA ratio, or learn more about its Momentum and Growth Grades, by subscribing to A+ Investor.

SLM Corp’s Value Grade

Value Grade:

SLM Corporation is a holding company, which operates through various subsidiaries and is a financial brand for higher education. The Company’s primary business is to originate and service loans it makes to students and their families to finance the cost of their education. It also offers a range of deposit products insured by the Federal Deposit Insurance Corporation. Its primary private education loan product is the Smart Option Student Loan, which emphasizes in-school payment features that can produce shorter terms and reduce customers’ total finance charges. Smart Option Student Loan generally runs for six months after the borrower separates from school but can run for up to 36 months for a small subset of graduate loans. It also offers six loan products for specific graduate programs of study. These include the Sallie Mae Law School Loan, the Sallie Mae MBA Loan, the Sallie Mae Graduate School Loan for Health Professions, the Sallie Mae Medical School Loan, and others.

Stocks with a Value Score from 81 to 100 are considered deep value, those with a score between 61 and 80 are value and so on.

SLM Corp has a Value Score of 84, which is considered to be undervalued.

SLM Corp’s price-earnings ratio is 6.5 compared to the industry median at 9.5. This means that it has a lower price relative to its earnings compared to its peers. This makes SLM Corp more attractive for value investors.

SLM Corp’s price-to-book ratio is lower than its peers. This could make SLM Corp more attractive for value investors when compared to the industry median at 0.99.

You can read more about SLM Corp’s key financial metrics like shareholder yield, price-to-free-cash-flow and EV/EBITDA ratio, or learn more about its Momentum and Growth Grades, by subscribing to A+ Investor.

Sos Ltd - ADR’s Value Grade

Value Grade:

Sos Ltd, formerly China Rapid Finance Ltd, is a holding company mainly engaged in the provision of marketing related data. The Company is focused on four offerings. Commodity trading business is engaged in facilitating trading of commodities such as mineral resin, soybean, wheat, sesame, liquid sulfur and latex. Insurance marketing business is engaged in using data mining and analytics technologies to find patterns and valuable data, providing specific data point recommendations to insurance companies. Cryptocurrency mining business is focused on the mining of the mainstream cryptocurrencies such as Bitcoin. Call center business includes 10086 hot-line service and bank card call center. Software as a service (SaaS) provides warehouse access to insurance companies, financial institution and medical institutions.

Stocks with a Value Score from 81 to 100 are considered deep value, those with a score between 61 and 80 are value and so on.

Sos Ltd - ADR has a Value Score of 100, which is considered to be undervalued.

Sos Ltd - ADR’s price-earnings ratio is 1.7 compared to the industry median at 9.5. This means that it has a lower price relative to its earnings compared to its peers. This makes Sos Ltd - ADR more attractive for value investors.

Sos Ltd - ADR’s price-to-book ratio is higher than its peers. This could make Sos Ltd - ADR less attractive for value investors when compared to the industry median at 0.99.

You can read more about Sos Ltd - ADR’s key financial metrics like shareholder yield, price-to-free-cash-flow and EV/EBITDA ratio, or learn more about its Momentum and Growth Grades, by subscribing to A+ Investor.

Yiren Digital Ltd - ADR’s Value Grade

Value Grade:

Yiren Digital Ltd is a holding company mainly engaged in the operation of a digital personal financial management platform, and the provision of holistic wealth solutions, credit and financial solutions to individual borrowers and small business owners. The Company operates through three segments. The Yiren Wealth segment is engaged in the operation of a wealth solution platform for the mass affluent population and provides comprehensive wealth solutions. The Yiren Credit segment is engaged in the operation of a credit-tech platform that provides individual borrowers and small business owners with a full spectrum of online and offline, multi-channel loan products. The Others segment is engaged in the electronic commerce business that provides products such as skin care and beauty, electronics and appliances and allow users to finance purchases through loan products, while providing customized non-financial products and services. The Company is also engaged in the insurance business.

Stocks with a Value Score from 81 to 100 are considered deep value, those with a score between 61 and 80 are value and so on.

Yiren Digital Ltd - ADR has a Value Score of 99, which is considered to be undervalued.

Yiren Digital Ltd - ADR’s price-earnings ratio is 1.4 compared to the industry median at 9.5. This means that it has a lower price relative to its earnings compared to its peers. This makes Yiren Digital Ltd - ADR more attractive for value investors.

Yiren Digital Ltd - ADR’s price-to-book ratio is higher than its peers. This could make Yiren Digital Ltd - ADR less attractive for value investors when compared to the industry median at 0.99.

You can read more about Yiren Digital Ltd - ADR’s key financial metrics like shareholder yield, price-to-free-cash-flow and EV/EBITDA ratio, or learn more about its Momentum and Growth Grades, by subscribing to A+ Investor.

Other Consumer Lending Stock Grades

Value is just one of the five Stock Grades included in our A+ Investor service. AAII members can see the top-graded stocks—those with grades of A or B for value, growth, momentum, earnings estimate revisions and quality—on the A+ Stock Grades Screener.

Also, if you want full access to all of AAII’s premium services, you can subscribe to one convenient bundled plan called AAII Platinum where you can try out A+ Investor, AAII Dividend Investing, the Stock Superstars Report, Growth Investing and VMQ Stocks. With the other premium services, you can dive deep into additional metrics, portfolios, commentary and information about Consumer Lending stocks as well as other industrys.

Choosing Which of the 7 Best Consumer Lending Stocks Is Right for You

Choosing which value stocks to invest in will ultimately depend on your individual goals and allocation; however, comparing similar value stocks in the same industry can help you analyze which might be better investments for you in the long run. So, let’s take a look at the Value Grade for all of our stocks.

• Consumer Portfolio Services, Inc. stock has a Value Grade of B.
• LexinFintech Holdings Ltd - ADR stock has a Value Grade of A.
• Mogo Inc stock has a Value Grade of B.
• Pineapple Financial Inc stock has a Value Grade of B.
• SLM Corp stock has a Value Grade of A.
• Sos Ltd - ADR stock has a Value Grade of A.
• Yiren Digital Ltd - ADR stock has a Value Grade of A.

Now that you have a bit more background about each of the 7 undervalued stocks in the Consumer Lending industry as well as their overall grades, it’s time for you to conduct additional research to see if these could fit your portfolio needs based on your goals and risk tolerance. AAII can help you figure out both and identify which investments align with what works best for you.

We do so through a program of education that teaches you to invest for yourself and become an effective manager of your own wealth—no more relying on others for your financial independence. You can rely on AAII for timeless articles on financial planning and stock-picking, unbiased research and actionable analysis that makes you a better investor.

A+ Investor adds to that qualitative teaching by giving you a powerful data suite that helps you whittle down investment decisions to find stocks, exchange-traded funds (ETFs) or mutual funds that meet your needs.

Additional Resources About Consumer Lending Stocks

Want to learn more about Consumer Lending stocks to see if they could be the right investment for you? Check out some additional resources and articles to help you on your financial journey.

• 7 Undervalued Consumer Lending Stocks for Thursday, July 11
• 7 Undervalued Consumer Lending Stocks for Wednesday, July 10
• 6 Undervalued Consumer Lending Stocks for Tuesday, July 09
• Why Nerdwallet Inc’s (NRDS) Stock Is Down 6.87%

AAII Disclaimer

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