Shut Up, Brain: Why Investing Is a Marathon, Not a Sprint
by Charles Rotblut | October 30, 2025
“Shut Up, Brain!”
This is what appeared on one of the signs that Nike Inc. (NKE) posted along this year’s Chicago Marathon course. It is good advice for both runners and investors.
Though running and long-term investing are very different activities, the keys to succeeding at both share similar traits: a good plan, discipline, patience, a willingness to accept uncertainty and knowing thyself.
A Good Plan
Training for a marathon requires gradually building up mileage over several months. The key is to increase your endurance in a way that does not result in getting hurt. My marathon training schedule spans 17 weeks, with my workout schedule planned out for the entire period. (I ran Milwaukee’s Lakefront Marathon at the start of this month.)
Investing for long-term goals also involves a gradual buildup. Regularly contributing to savings, increasing the size of those contributions over time and following an evidence-based investing strategy are key. You should be clear about your allocation strategy, including what adjustments you might need to make on a periodic basis. Failing to follow the plan can seriously injure your portfolio.
Discipline
Running a marathon requires lacing up your shoes and doing the workouts listed on your training schedule. There are no shortcuts.
Long-term investing is no different: Being a consistent saver, putting the money to work without hesitation and staying in the market are key.
There will always be temptations to pull away from your plan. I turned down social activities so I could make the 6:45 a.m. Saturday training runs. I also have my retirement contributions taken directly from my paycheck to ensure my future self has enough wealth.
Patience
This is closely related to discipline. Building endurance takes time. So does building wealth. There is no way to achieve either quickly without risking significant harm.
Investors would be wise to think in terms of time in the market instead of timing the market. The longer you can let your portfolio work uninterrupted, the greater your long-term wealth will be.
A Willingness to Accept Uncertainty
As runners, we don’t get to choose the weather we will have on race day. We can only adjust our strategy based on the conditions, whether it’s rain, wind or heat. The prospect of injury or illness is always present, even with our best efforts to avoid both.
Investors don’t get to choose the conditions that will exist over their time horizon. Corrections will occur at inopportune times. Bear markets will interrupt portfolio growth. Life events will challenge the ability to save.
It’s impossible to forecast the timing of any of this. The best we can do is to focus on controlling what we can control. There is tremendous power in being able to keep your cool when the world tries to rev up your emotions.
Knowing Thyself
When I showed up at the starting line in Milwaukee, everyone was cautioned by the race announcer to slow their pace because of the unseasonably warm temperatures. Since I knew how my body would react, I had my watch already set to slow my pace as the race went on. That adjustment allowed me to finish.
Some investors never blink when downside volatility occurs. Others get very nervous. Whatever your investing tendencies are, adjust for them. This could mean scheduling times to look at your portfolio, setting rules to rebalance whenever the market rises or falls by a certain amount or even creating a strategy for dealing with bear markets (e.g., allowing yourself to shift a small percentage out of stocks when you get very nervous). Similarly, retirees can have a certain amount of cash set aside to provide a cushion against down markets.
Follow evidenced-based strategies, adapt them to fit you and stay focused on your goal—whatever your finish time may be.
And Remember
Sometimes you just need to tell your brain to shut up!
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AAII Sentiment Survey
Optimism among individual investors about the short-term outlook for stocks increased in the latest AAII Sentiment Survey. Meanwhile, neutral sentiment and pessimism decreased.
Bullish sentiment, expectations that stock prices will rise over the next six months, increased 7.2 percentage points to 44.0%. Bullish sentiment is above its historical average of 37.5% for the fifth time in seven weeks.
Neutral sentiment, expectations that stock prices will stay essentially unchanged over the next six months, decreased 1.4 percentage points to 19.1%. Neutral sentiment is unusually low and is below its historical average of 31.5% for the 67th time in 69 weeks.
Bearish sentiment, expectations that stock prices will fall over the next six months, decreased 5.8 percentage points to 36.9%. Bearish sentiment is above its historical average of 31.0% for the 48th time in 50 weeks.
The bull-bear spread (bullish minus bearish sentiment) increased 13.0 percentage points to 7.2%. The bull-bear spread is above its historical average of 6.5% for the fourth time in 39 weeks.
This week’s special question asked AAII members what they will be giving out to kids this Halloween.
Here is how they responded:
- I do not get kids stopping by: 44.4%
- A mix of chocolate and other types of candy: 29.7%
- Candy: 13.4%
- Chocolate: 8.6%
- Something else: 3.5%
Bullish: 44.0%, up 7.2 points
Neutral: 19.1%, down 1.4 points
Bearish: 36.9%, down 5.8 points
Bullish: 37.5%
Neutral: 31.5%
Bearish: 31.0%
See more Sentiment Survey results.
October 23, 2025 October Charts of Interest: Happy Birthday, Bull Market!
October 16, 2025 Gold Soars, but the Reason Isn't Clear
October 9, 2025 More Time Spent on Your Portfolio Can Worsen Returns
October 2, 2025 Mutual Funds to Gain ETF Tax Advantages and Intraday Trading
Discussion
Rob from NC posted 9 months ago:
You were able to finish the race because you STAYED in the race. "[A]llowing yourself to shift a small percentage out of stocks when you get very nervous" is dumber than dumb. People get nervous during bear markets, and that is EXACTLY the time to USE YOUR BRAIN and NOT your emotions! That is exactly the time to stay the course (and buy MORE if you can) unless the market offers you the opportunity to make tax-friendly reallocations to better equities. I get extremely nervous when the market takes a dive---and I sit there and do nothing unless I see an opportunity for better long-term gains with better equities. Just my humble opinions here.
Wayne from Wisconsin posted 9 months ago:
Regarding: "setting rules to rebalance whenever the market rises or falls by a certain amount." I have never understood the logic of rebalancing. I don't care what the percentages of assets are, other than concentrations of more than 5% of our total portfolio in a specific equity. Bonds hold absolutely no interest for me. Trying to rebalance by sector is also outside of my investment plan. The goal is to increase income by at least 10% per year with as little work as possible. Rebalancing rarely will deliver on that objective. Of course, if you hold bad or underperforming investments, then you want to "rebalance" out of them and buy something that doesn't require that type of rebalancing act.
Barry C from TX posted 9 months ago:
Wayne, me too. #1 Charles rebalances because he PRACTICES the four character traits he lists here across the breadth of his lifestyle. You can add DISCIPLINE to his list. #2 Wayne, I have read several books to try to understand the rationale of “rebalancing” portfolios. Peter Berstein’s “Capital Ideas” (2005) maybe the best in class here. #3 The origin of the concept of rebalancing goes back to the founding of the “modern” investing industry and Harry Moskowitz’s “Portfolio Theory” in 1959. His Ph D thesis considered the trade-offs between returns (measured as price increases) and risk (Markowitz defined as price variation measured using standard deviations) on equities compared to bonds, the two major asset classes. #4 Harry drew a graph a curve (by hand because graphing software was yet to be invented) that defined the trade-offs along an “efficient frontier” of all “possible” portfolios to trace how much returns and risks increased or decreased – traded off – between both types of assets at each point on the curve. Note. He only considered two asset classes and 10% intervals in 1959 due to the limitations of the computers available and the limited computational capabilities of the mini-max program, the only “software” (that had to be “read” into the computer using Hollerith cards), and the very limited access he had to a “time sharing” computer. This was a very tedious, repetitive process. #5 Although surrounded by more than a dozen economists who would eventually win Nobel prizes expanding his original research, Markowitz had to go to RAND in California to find anyone who understood his theory, the mini-max program, and programming computers. #6 When he presented his Ph D thesis to his advisory committee, Paul Samuelson told him “This is not economics,” but they granted him a Ph D in economics. #7 The mini-max program he used seeks to minimize the “risk” while maximizing return to optimize the “balance” of between these two basic asset classes. Markowitz changed the allocation ratios to find the optimum balance between asset classes by “REBALANCING” the ratios between assets classes at 10% intervals to produce a “set of portfolios” along the “efficient frontier” curve. #8 Remember this was 1959. Each 10% increment meant completely reprogramming the computer each time and waiting for a time slot to run your cards and pray there were no “bugs.” #9 This process produced Modern Portfolio Theory that launched the “modern” investing industry although it took another 10 years for any market “professionals” to notice the return/risk balance as the key to managing portfolios. In 1959 the whole industry was just a small group of “designer boutique” brokers that had been just merely guessing portfolio ratios up until then (and some still do). They “REBALANCED” the very crude (unscientific) portfolios they promoted to justify their fees. #10 Harry proposed that 60% equities and 40% bonds was the optimum portfolio to maximize return and minimize risk. It still is but people don’t respect the power and probabilities of “variation” in market prices to “unbalance” a portfolio. #11 And here we are today. #12 My experience is that very few people – even among the “professional” “certified” advisors -- understand (or even care about) how return/risk tradeoffs are calculated, how to create “balanced” portfolios, and why rebalancing DOES matter to MAXIMIZE overall returns. #13 Risk – defined as the probability that the PRICES of the assets in your portfolio will your change due the changes in the overall market (called beta) or due to the interactions among the assets themselves (called covariance) – is something very few people care about until things so south. They never research the math although we have phones that have more computing power than Harry Markowitz could have ever dreamed of. They blame their broker if they have one or blame it on a convenient favorite scapegoat. Regards.
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